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The Food & Beverage Marketing & Advertising Law Summit
September 15-16 2014   Add To Calendar

The Food & Beverage Marketing & Advertising Law Summit

The Food Regulatory & Compliance Benchmarking Event for FDA & USDA Regulated Industries

The Food Regulatory & Compliance Benchmarking Event for FDA & USDA Regulated Industries

Speaker Faculty

  • Natural Products Association
    Daniel Fabricant, PhD, Executive Director and CEO

  • Manatt, Phelps & Phillips, LLP
    Lauren Aronson, Associate, Advertising, Marketing & Media Division

  • Winston & Strawn LLP
    Ronald Rothstein, Attorney

  • United States District Court for the Northern District of California
    Judge Paul S. Grewal, Magistrate Judge

  • Norton Rose Fulbright
    Saul Perloff, Partner

  • National Advertising Division
    Kat Dunnigan, Senior Staff Attorney

  • Faegre Baker Daniels
    Sarah Brew, Partner

  • U.S. Foods
    Greg Pallaske, Director of Regulatory Compliance

  • Boar’s Head
    Kevin MacKinnon, General Counsel

  • Loeb & Loeb LLP
    David G. Mallen, Partner and Co-Chair, Advertising Disputes

  • Kraft Foods
    Kari Hecker Ryan PhD, RD, Director Nutrition, Scientific & Regulatory Affairs

  • Walgreen Co.
    Mary Anne Martin, Director, Merchandising and Marketing Law

  • Blood Hurst & O’Reardon, LLP
    Tim Blood, Managing Partner

  • Loyola University Chicago
    John A. Caltagirone, Director, Supply and Value Chain Center,Quinlan School of Business

  • Beam Inc.
    Allyson Wilcox, Assistant General Counsel

  • ConAgra Foods
    Suzanne Catanzaro, Senior Counsel

  • Grocery Manufacturers Association
    Karin Moore, Vice President and General Counsel

  • Unilever
    Kathryn Farrara, Senior Counsel, Marketing

  • Ocean Spray
    Miriam Maxwell, Senior Principal Regulatory Scientist

  • Tucker Ellis LLP
    Matt Kaplan, Partner

  • Nixon Peabody LLP
    Joseph Ortego, Partner

  • Davis LLP- Canada
    Sarah Zborovski, Partner

  • Loeb & Loeb LLP
    Livia Kiser, Partner & Co-Chair,Health and Wellness Marketing Compliance


Read Full Agenda

“In this environment, where the kitchen for food industry lawsuits is heating up,
it is more critical than ever for food manufacturers and marketers to proactively
consider the meaning of words from all angles before being “consumed” by
protracted and costly litigation.” — Food Processing Magazine, 2013

The recent uptick in civil litigation alleging misleading advertising and labeling has grabbed the attention of the nation,forcing the food and beverage industry to reexamine its marketing practices and tactics. As GMO, “all natural”, “organic” and “fresh” continue to open the door to private consumer fraud claims companies must also take care to avoid allegations of misbranding, deceptive and misleading advertising as viewed through the eyes of the FDA and FTC – all while seeking to maintain a competitive edge in an environment filled with more health-conscious consumers.

Featuring a highly interactive format designed to promote in-house benchmarking, best practice sharing and realtime brainstorming, The Food & Beverage Marketing & Advertising Law Summit will uncover the latest FDA and
FTC enforcement priorities while exploring key techniques for preemptive litigation risk management, navigating food claims within the social media and online realm while also tackling the most pressing challenges surrounding claim
substantiation.

Sit alongside top industry experts as you are provided with best-in-class strategies for overcoming food and beverage marketing and claims litigation challenges, including:

  • Tackling the Communication Conundrum: Coordinating your Legal, Marketing and R&D Teams to Ensure a Consistent and Compliant Message from Start to Finish
  • Global Spotlight: How to Manage the Impact of Foreign Regulations and US Class Action Litigation on your International Business Operations
  • Litigation Risk Calculation: Measuring the Value of the Claim against the Potential Exposure of Collateral Damage
  • Real Life Settlements: What Every Company Needs to Know When Preparing for Negotiations

Included with your Registration: Two 90 minute Interactive Workshops
Workshop A: Mock Trial: Courtroom-Consumer v. Food Company: What to Expect During an “All Natural” Case Go inside the courtroom during this engaging session based on a real-life fact pattern. Complete with opening and closing statements as well as commentary from a mock panel of jurists, this session will take you behind the- scenes to evaluate one of the most hotly contested food and beverage marketing claims to date.

Workshop B: Proven Strategies for Successfully Crafting a a Legally-Compliant But Effective Ad from Start to Finish Explore recent food and beverage marketing and advertising campaigns as you are engaged in a hypothetical exercise that will walk you step-by-step through a real life scenario that will explore the common push and pull between marketing, legal and compliance while also providing you with best practices for maintaining your creativity and competitive edge.


Founding Sponsors

Lead Sponsors

Associate Sponsors

Media Partners

Thought Leadership Partners

  • Coastline Research Group is proud to present findings from its most recent PackageNavigator study focusing on consumers’ attitudes on product advertising and labeling. We will share first-hand observations on consumers’ trust in product labels and the adequacy of US food safety standards, their expectations on ingredients used in the products they purchase, along with their sentiments on GMO disclosure. What’s more, we will discuss the most influential factors that consumers consider in their food and beverage buying habits.

    Coastline Research Group is an independent market research firm with extensive background in marketing communication testing and tracking. Main focus of their practice is the PackageNavigator – a tool used to assess market performance of players in the consumer products space, test new packaging concepts and obtain a read on today’s market competition over time and across demographic segments.

    Organization: Coastline Research Group
    Web Address: http://www.coastrg.com
  • Organization: The Supply and Value Chain Center of the Quinlan School of Business of Loyola University Chicago
    Web Address: http://www.luc.edu/quinlan/scm/

Intelligence Partner


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The Food & Beverage Marketing & Advertising Law Summit

September 15-16 2014, Loyola University

The Food Regulatory & Compliance Benchmarking Event for FDA & USDA Regulated Industries

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