Momentum Leadership

Ben Greenzweig : Chief Executive Officer & Co-Founder

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Benjamin Greenzweig is a leading events, consulting and business development professional whose experience includes more than 18 years working with media, technology, retail, consumer goods, energy, food & beverage, banking, defense, government and professional services executives across the globe. In 2012, Mr. Greenzweig co-founded and became Co-CEO of Momentum Consulting and Momentum Events alongside Matt Godson and has gone on to launch dozens of industry-changing conferences including the Blockchain Opportunity Summit, VRevolution, The Big Natural, AIevolution and the Retail CXO Summit.

Momentum is proud to be in alliance with many leading media, academic and trade associations including the Wharton School’s Knowledge@Wharton, Lauder Institute, Baker Retailing Center, CNBC, Pivot, Loyola University Quinlan School of Business, the Direct Marketing Association (DMA), the Natural Products Association (NPA) and Fortune Magazine – among others.

Ben made his first sale when he was 5, has run two half marathons, is a long-suffering Mets fan which he is convinced only breeds strong character and unwavering resolve, got engaged on the stage of a country music concert, is originally from the New York City area and currently resides in Westchester County with his wife Casey, his three children, Max, Molly & Shea and his loyal family dog, Elvis.


Sunsieray McCall : Vice President, Content & Operations

Sunsieray (“Sunny”) McCall is Vice President of Content and Operations at Momentum. An attorney by training but with a particular expertise in content development and project management, Sunny brings to this role a wealth of subject matter expertise, industry-specific knowledge and conference management experience acquired over an 8+ year career of successfully developing content for and overseeing cross-industry and industry-specific legal and business events.

Initially poised to be an environmental law litigator, Sunny was drawn to a career in legal and business events shortly after completing law school, intrigued by the opportunity of developing content for meetings that would meet the business needs of senior executives within the Fortune 500 and Am Law 200 firms. A firm believer in the value of a handshake, Sunny joined Momentum to help drive the company towards its goal of creating an event platform that will truly make attending conferences a worthwhile experience again.

Providing strategic direction on the content addressed by Momentum events while also ensuring a top notch experience for both speakers and attendees from start to finish, Sunny is an innovative thinker who loves to track industry trends with an eye towards measuring the practical impact that new and emerging trends will have on a company’s day-to-day business operations.

Prior to joining Momentum, Sunny was an Industry Manager at American Conference Institute where she successfully oversaw a diverse portfolio of large-scale, cross-industry and subject matter specific events that addressed topics within the anti-corruption and international trade, IP, litigation, compliance, regulatory and marketing space.

Sunny is a 2004 graduate of Widener University School of Law, a PTA enthusiast and self-proclaimed “people person” known for her light-hearted sense of humor. Sunny currently resides in Chester County, PA with her husband, Quincy, and three children, Quinnetta, Amalyia and Navian and two cats, Buttons and Angel.


Misha Shah : Vice President, Customer Strategy & Insights

Misha Shah is the Vice President of Customer Strategy & Innovation at Momentum. Misha joined the Momentum team in March 2013 as the Senior Marketing Manager. Misha brings 7+ years of event marketing experience along with an Masters in Business Administration (MBA) from the University of Illinois Champaign-Urbana.

Her marketing expertise coupled with her outgoing personality and leadership skills drives the companies customer strategy forward.  At Momentum, Misha oversees the Marketing team but also manages acquisition and retention of new customers and clients. She has strategic input in the day-to-day operations of the business but also never takes her forward thinking glasses off.  Her marketing expertise includes: lead generation, retention and acquisition, relationship management, project management and more!

Misha is a native of Livingston, New Jersey where she was born and raised but now lives with her husband Will and rambunctious Rottweiler Lance, in Champaign, Illinois.



In Memory Of Matt Godson, Co-Founder

In 2012 Matt left the American Conference Institute to launch Momentum Consulting and Momentum Events.

Born in London, Matt Godson studied Economics at Manchester University before joining Baker Tilly Accountants. Matt joined the Events Team at the Business Design Centre in London in 1994 launching, leading and supporting several high-profile conference and exhibitions including IDW, ART, and London Music Week.

In 1997 Matt joined the London Telecoms event team at the Institute for International Research producing more than 120 annual events globally in the Telecoms, Technology and Broadcasting sectors. Transferring to the New York offices of IIR in late 2000 and promoted to Regional Marketing Director, Matt launched IIRs Large Scale Event initiative with the highly successful Pharmaceutical Marketing Congress, CRM Focus, Design and Culture, Prepaid Markets Expo, In Building, CDMA World Congress and many more.

In 2004 Matt joined the American Conference Institute as Head of Marketing and assumed responsibility for the US and European Marketing Operations in 2007. Matt was an accomplished trainer and public speaker having presented at industry conferences in the US, UK and Europe.

On July 31 2017, Matt passed away after a quick battle with gliomatosis cerebri, an extremely rare brain cancer. He was one day shy of his 45th birthday. Matt is survived by his wife, fashion designer Emily Shalant and his sons Charlie & Giles.

A beloved husband, father, son, brother, friend and partner, his legacy will live on, preserved by the countless lives he touched, the people he made better, the ideas he created and the vision that helped form Momentum.

“And we may never meet again, so shed your skin and let’s get started, and you will throw your arms around me.”