Did you know that 54 percent of consumers want to receive mail from brands that they are interested in?
Print mail is a meaningful way to connect with your current and potential customers.
The direct mail marketing world is not dead. The print industry is still a profit-driving marketing tactic used all over the world.
Learn more about direct mail statistics versus email advertising in our blog below.
Mail vs Email
There are many types of direct mail marketing options. Print mail advertising includes:
- Lead letters
Email marketing is less diverse in its physical form. Email marketing is more focused on design and campaign type.
When it comes to coast, email is cheaper. This is because it takes less labor and materials to develop an email versus print mail.
These are important aspects to consider when choosing the right campaign for you or your business.
Direct Mail Statistics
Direct mail had a much higher open rate than email. Only 20 to 30 percent of emails get opened, but 80 to 90 percent of direct mail gets opened.
This means if you want people to read your message, there is a much better chance that will happen with print mail.
You may think that the best approach to reach millennials is email since they are glued to their phones. However, some research found that when asked, “Which is more effective at getting you to take action?” 30 percent of millennials said direct mail, 24 percent said email.
Direct mail is also seen 56 percent as more trustworthy than digital communications such as email. 70 percent of Americans also feel that print is more personal than the internet.
Email Marketing Statistics
Although print marketing is still an effective advertising tactic, email is also successful. Email has a large perk that direct mail doesn’t, it can be tracked.
Mobile email advertising is successful because 53 percent of emails are opened on mobile devices. Email marketing allows you to advertise to people on the go and not just at their permanent address.
Email marketing also allows for easy personalization. With email advertising software you can input names and other custom elements with the click of a button. Marketers see an increase in open rates by 20 percent when using a personalized web experience.
Print or Internet?
There are benefits to advertising in both the print and internet realms. A Temple University study found that digital ads were processed more quickly, and paper ads engaged viewers for more time.
It is most likely best to take a holistic mixed media approach when advertising. It is likely that effective print ads will drive digital purchases.
Industries from apparel to travel and tourism can learn direct mail statistics from industry experts in the field. Mail vs email statistics can be found in areas from analytics to sales.
No matter what advertising path you choose you can expect to see results in different areas. Businesses of all industries and sizes can benefit from learning more about the print industry in 2019.