According to a survey conducted in the United States, 95% of Americans are worried about companies being able to take and sell their information without asking.
Your customers want to feel secure when they are doing business, no matter what.
Storing customer information correctly is crucial to keep them happy and keep them coming back to you instead of a competitor.
Keep reading to find out more about how you can secure your customer data without compromising your business.
Storing Customer Information
There is consumer data all over the place and sometimes it seems like there is no good way to keep it all together. It’s true that data can be helpful, but only when it is used effectively.
You want it to be safe and secure for your customers, but how can you make this happen without making people in your business work harder to access it?
Luckily, this has been a growing issue for some time and people are starting to come up with ways to make it easy for businesses and safe for customers.
Use Current Technology
This may be obvious to some of you, but using outdated tech is just asking for trouble when it comes to security. It is usually much easier for people to break into and steal data when it has been around for a long time.
Always stay updated as much as possible when it comes to the technology you use for your security purposes in order to stay ahead of the game. Be proactive instead of reactive in this case.
Have Multiple Layers of Authentication
Make sure that any time someone is accessing data about your customers, they have to prove they are someone that needs to know and see that data. Layered authentication is all about information security.
You also want to be sure they are checking the right customer and looking at the right information to avoid confusion.
Identify Potential Threats
Threats to security can be both internal and external. By thinking about this ahead of time, you can put in more security measures or take action to ensure that the data is not going to be stolen or used in a way that is inappropriate.
A study conducted by the U.S. National Cyber Security Alliance shows that about 60% of small businesses that suffer a cyber attack go out of business within 6 months. This is just another reason that businesses need to stay on top of knowing what to look out for in terms of security.
Keep yourself in the loop with the latest ways attackers may be getting into systems and fight against that with further security and storage.
Building Trust
Let your customers know that you are keeping their information safe and the data collected won’t be shared without consent. It helps them know they can count on you and allows them to feel a stronger connection.
When you have customers that keep coming back, it’s because they know what to expect and how you are going to treat them. Tell your customers who you are, what you’re about, and how you plan to help them!
Customer data you gather will need to be stored in a specific and accessible way, but telling your customers how it works can lead to stronger positive reactions.
Storage Can Be Safe and Effective
When you have a lot of customer information and data to organize, it may seem difficult to do it in a way that won’t make things more difficult in the long run. Security is important, but so is getting business done and being able to do the right work.
Remember that security measures for information don’t have to be a burden, but can actually help your business gain stronger bonds with customers and a better reputation.
If you’d like to learn more about using data to create relationships with customers, check out our blog post and see how you can increase revenues at your business.