Up to 96 percent of people who need legal advice begin their search by using a search engine. Also, up to 62 percent of all legal searches are non-branded.
The potential is limitless, but the question is, how do you attract these leads ahead of the competition?
Utilize All the Free Law Firm Marketing Options Available
It is a good idea to maximize the free marketing opportunities that are available prior to spending money. Some great examples of free marketing opportunities include Google, Avvo, and claiming your business on various directory sites.
Just by doing this, you are going to increase your credibility and help those searching for an attorney find you with ease.
Optimize Your Website
You have to have a solid foundation if you want to attract new leads. Begin optimizing your website right now to help you attract more visitors and generate more leads.
After all, if your website isn’t optimized to convert people to take an action when they arrive, it’s not doing its job. In most cases, a website is going to convert visitors by getting them to enter their contact information on a form.
The form on your site needs to include all the essential details you need to follow up with them, including name, phone number, and email address. A solid, optimized attorney website is going to deliver you several inbound contacts each day.
Position Yourself as a Thought Leader
If you want people to come to you when they need legal services, then you need to establish yourself as a thought leader in the particular area of law you practice in. To do this, you need to use a strong mix of inbound marketing tactics, as well as external and internal SEO.
The fact is, setting yourself up as an expert in a particular area of law is going to be the most cost-effective lead generation tool available. If you aren’t sure how to do this effectively, there are several industry conferences that can provide you with the information you need.
Social Media Marketing
When attracting law firm leads, social media marketing is a great tactic.
While your target clients are going to be on social media, make sure you aren’t spending too much time trying to build a community if it doesn’t result in any qualified leads.
Three platforms you need to have a presence on include Twitter, Facebook, and LinkedIn. You can re-purpose your blogging content on these social networks to help attract more people to your website.
Law Firm Leads: Now You Know
If you want to effectively generate new law firm leads, then using the information here is a must. This will help you find new clients and boost law firm growth.
If you found the information here helpful and want more information about law firm lead generation and marketing tactics, then consider attending the Gro Pro 20/20 conference. Learn more here.