If you’ve got a law firm with disappointing marketing results, you’ve come to the right place.
It can be hard to make your law firm stand out. Most cities have dozens of firms for different purposes and if you’re behind the 8-ball with your marketing strategy, it can be difficult to catch up to your competition.
Fortunately, we’re here to help. In this article, we’re going to look at 5 proven marketing tactics to put your legal practice on the map. After you employ these strategies, you’ll be on the road to success with your firm.
1. Learn Your Way Around SEO
If you’re not familiar with search engine optimization, then it’s time to hit the books. SEO is probably the single most important marketing strategy that there is at the moment.
SEO, or search engine optimization, gets customers to your page; it’s what search engines use to catalog your site and rank your website in a list of results. Using keywords and analytics properly can make your site stand out among competitors. There are loads of great online tools to help you get started.
Familiarizing yourself with local SEO is the next step you should take after you’ve gathered some basic SEO knowledge. Location-based searches are all the rage right now, so your law office needs to include every pertinent detail to get customers in your area to choose you over another firm.
2. Optimize Your Site
You need to optimize your website. Your site is your first contact point with prospective customers, so it needs to be a clear representation of who you are and what you offer. It should also act as a tool that converts visitors into customers.
A good website will have a clear, concise message with consistent branding, it’ll be easy to navigate, and most importantly it needs to load quickly. You’ll lose customers right away if they can’t get around your site.
It’s so important to make your site mobile friendly, as well. Most people use their smartphones to conduct searches nowadays, and our potential clients may be put off by a company with a poorly performing mobile site.
3. Content
Having great content on your website is the best way to employ your newly learned SEO strategies and establish yourself as an authority on legal matters.
You should always be creating and linking to engaging, informative, and entertaining content for your customers to read. A blog is an easy and effective way to get your content out there.
4. The Old Fashioned Way
Let’s not completely rule out old-school advertising. Radio, TV, and billboard advertising have created some of the most memorable promotional campaigns for law offices.
Paying for large-scale advertisements is still an effective option to get your firm on the map. If you don’t have the money at your disposal to pay for these, however, you can do it on a smaller scale as well. Handing out flyers and business cards will still generate leads and cost much less than getting a commercial on TV.
5. The New Fashioned Way
One of the most cost-effective ways to advertise your legal practice is on your social media accounts. If you don’t have these set up for your firm, you should do it right now. Instagram, Facebook, and Twitter are still the go-to’s for most people.
Being able to share your content, answer common questions, show your personality, and point to positive reviews with your social media accounts can help retain returning customers and mine for new ones.
Top Marketing Tactics In 2019
These are just a few marketing tactics that your legal practice can utilize.
If you’re looking for more data-driven, high level tactics, attending the Gro Pro 20/20 conference is a must. Learn from the best in the business and take your firm into the digital age.