In the wake of the pandemic, more consumers turned to streaming instead of traditional TV, and pharma ads are also following them.
Whether you are a healthcare marketer looking to target patients or providers, staying compliant and creative is always top of mind. If you are currently focusing on broadcast campaigns, starting a CTV campaign with existing video creative is not only frictionless. Still, it provides all of the same benefits, with none of the waste and accurate reporting.
At this event, we will show you how CTV augments the reach of your traditional TV campaigns while reaching new patients or increasing brand awareness.
Speaking
Faculty
Michelle Edelman
Ryan Burchinow
Cliff Covey
Jim D’Antoni
Stephanie Douglas
Malcolm Halle
Vice President of Strategic Accounts
Erica Hawthorne
Lisa Hynoski
Marketing Director, Omnichannel Cx, Specialty
Toby Katcher
Steven Laake
Account Executive
Kate Ludwig
Kurstin Mendez-Rodriguez
Andrew Miller
Priya Mone
Christopher Neuner
Alan Ochoa
Chris Rooney
Brett Saunders
William Veltre
Director, Omni-Channel Experience, Strategy and Planning
BMS
Tim Ware
Christopher Whylie
Ryan Wilson
SPONSORS
BRONZE SPONSOR
BRAND EXPOSURE SPONSOR
Patron Sponsor
SPONSORSHIP OPPORTUNITIES
Sponsorship is a great way to enhance your brand’s visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit.
To learn about sponsorship opportunities, please contact Lauren Arcady at Laurenb@momentumevents.com
TOP REASONS TO ATTEND
Aligned Digital Objectives: Ensure that your digital strategies and objectives are clearly defined to determine what role CTV should play in the overall marketing mix
Clearly Defined Channel Plan: Understand what percentage you need to dedicate to CTV investment as part of your overall promotional mix – Have a clear definition of the role each channel plays in achieving your digital goals.
Evaluate Opportunities: Determine how to leverage advanced targeting within CTV.
Test and Learn: Construct a measurement plan that ensures you are capturing the data required to test, learn and optimize.
Patient Engagement: Learn How To Adapt To New Opportunities To Retain Patient Loyalty And Engagement For Your Healthcare Brand
WHO SHOULD ATTEND
This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:
Primary Market:
Pharmaceutical, Biotechnology professionals whose responsibilities include:
- Media/ Digital Media/ Integrated Media
- Brand Partnerships
- Audience Planning
- Data Strategy
- Digital Performance/ Digital Strategy
- Addressable Media Manager
- Digital Communication
- Media Analytics
- Digital Marketing/Advertising
- Consumer Marketing/ eMarketing/ Marketing Technology
- Ad Tech
- Customer Experience
- Programmatic Sales/Strategies/ Implementation
- Advertising
- Brand/Product Managers
- Regulatory Marketing/Advertising
Secondary Market:
- Media Agencies
- Healthcare Marketing / Advertising Agencies
- Healthcare Publishers
- Software Providers
- Targeting / Data Analysts
- E-Commerce Service Providers
- Media Publishing Service Providers
- Programmatic Marketplace Access Providers
- Digital Advertising / Strategy Agencies
- HIPAA Compliance Consultants