Connected TV and OTT for Life Sciences Summit Hero Banner

In the wake of the pandemic, more consumers turned to streaming instead of traditional TV, and pharma ads are also following them.

Whether you are a healthcare marketer looking to target patients or providers, staying compliant and creative is always top of mind. If you are currently focusing on broadcast campaigns, starting a CTV campaign with existing video creative is not only frictionless. Still, it provides all of the same benefits, with none of the waste and accurate reporting.

At this event, we will show you how CTV augments the reach of your traditional TV campaigns while reaching new patients or increasing brand awareness.

SPEAKER HIGHLIGHTS

Jonathan Commons
Jonathan Commons
Director, Consumer and Digital Marketing

MAYNE PHARMA

Stephanie Douglas
Stephanie Douglas
Director, US General Medicines Omnichannel Media

SANOFI

Toby Katcher
Toby Katcher
VP, Director – Video Investment and Strategy

CMI MEDIA GROUP

Andrew Miller
Andrew Miller
EVP, Digital Activation

CMI MEDIA GROUP

Alan Ochoa
Alan Ochoa
Director of CDP/ Director of Channels

NOVARTIS

Chris Schneider
Chris Schneider
Pharma | Health and Wellness

ROKU

Timothy Ware
Timothy Ware
VP CTV Platform Partnerships and Sales

CRACKLE PLUS

Ryan Wilson
Ryan Wilson
Director, Health/Pharma

SAMSUNG ADS

SPONSOR

CMI Media Group Logo

SPONSORSHIP OPPORTUNITIES

Sponsorship is a great way to enhance your brand’s visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit.

To learn about sponsorship opportunities, please contact Jayson Mercado at Jayson@momentumevents.com

TOP REASONS TO ATTEND

Aligned Digital Objectives: Ensure that your digital strategies and objectives are clearly defined to determine what role CTV should play in the overall marketing mix

Clearly Defined Channel Plan: Understand what percentage you need to dedicate to CTV investment as part of your overall promotional mix – Have a clear definition of the role each channel plays in achieving your digital goals.

Evaluate Opportunities: Determine how to leverage advanced targeting within CTV.

Test and Learn: Construct a measurement plan that ensures you are capturing the data required to test, learn and optimize.

Patient Engagement: Learn How To Adapt To New Opportunities To Retain Patient Loyalty And Engagement For Your Healthcare Brand

WHO SHOULD ATTEND

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

Primary Market:

Pharmaceutical, Biotechnology professionals whose responsibilities include:

  • Media/ Digital Media/ Integrated Media
  • Brand Partnerships
  • Audience Planning
  • Data Strategy
  • Digital Performance/ Digital Strategy
  • Addressable Media Manager
  • Digital Communication
  • Media Analytics
  • Digital Marketing/Advertising
  • Consumer Marketing/ eMarketing/ Marketing Technology
  • Ad Tech
  • Customer Experience
  • Programmatic Sales/Strategies/ Implementation
  • Advertising
  • Brand/Product Managers
  • Regulatory Marketing/Advertising

Secondary Market:

  • Media Agencies
  • Healthcare Marketing / Advertising Agencies
  • Healthcare Publishers
  • Software Providers
  • Targeting / Data Analysts
  • E-Commerce Service Providers
  • Media Publishing Service Providers
  • Programmatic Marketplace Access Providers
  • Digital Advertising / Strategy Agencies
  • HIPAA Compliance Consultants