2nd Decoding Digital Health

ON-DEMAND CONTENT | VIRTUAL EVENT

2nd Decoding Digital Health

Life sciences commercialization is at a crucial inflection point.

Evolving customer behaviors and needs have raised a number of core questions that pharma need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes:

  • What role does industry play beyond the product supporting quality of care and outcomes?
  • How can solving customer challenges and improving outcomes translate into supercharged brand strategies?
  • What does digital health really mean for commercial pharma?
  • How do we collectively work towards better patient outcomes as a result of all our digital health efforts?
  • Are we too quick to allow perceived regulatory complexity to limit better customer experiences?
  • How can we ensure that senior management understands the why and supports the what to enable traction in digital health?

The 2nd Decoding Digital Health for Life Sciences event is focused on helping life science commercial teams successfully navigate the path to digital health innovation, investment and patient impact.

Participants will leave the event with the basis for their own digital health action plan; and an ability to better clarify a problem, evaluate options, reframe risk, and think strategically/tangibly on how to engage with digital health.

EVENT CO-CREATORPaul Ivans
EVENT CO-CREATOR
Paul Ivans

Founder and CEO
EVOLUTION ROAD

CONFERENCE CO-CHAIRSTodd Kolm
CONFERENCE CO-CHAIRS
Todd Kolm
Chief Innovation Officer

EVOLUTION ROAD

CONFERENCE CO-CHAIRSKate Miller
CONFERENCE CO-CHAIRS
Kate Miller
Chief Strategy Officer

EVOLUTION ROAD

EVENT CO-CREATORPaul Ivans
EVENT CO-CREATOR
Paul Ivans

Founder and CEO
EVOLUTION ROAD

CONFERENCE CO-CHAIRSTodd Kolm
CONFERENCE CO-CHAIRS
Todd Kolm
Chief Innovation Officer

EVOLUTION ROAD

CONFERENCE CO-CHAIRSKate Miller
CONFERENCE CO-CHAIRS
Kate Miller
Chief Strategy Officer

EVOLUTION ROAD

SPEAKER HIGHLIGHTS

Thomas McCourt
Thomas McCourt
Chief Executive Officer

IRONWOOD PHARMACEUTICALS

Pamela Abaza R.Ph., M.S.M
Pamela Abaza R.Ph., M.S.M
Director Human Health IT, Patient Access, Public Policy and Affordability

MERCK

Joy Bhosai
Joy Bhosai
Co-Founder and CEO

PLUTO HEALTH

Mischa Cohn
Mischa Cohn
Senior Consultant

EVOLUTION ROAD

Priya Durvasula
Priya Durvasula
Associate Vice President, Digital Quality

ELI LILLY

Greg Eater
Greg Eater
Director, Digital Health and Innovative Alliances, US Markets

MERCK

Sarah Ernst
Sarah Ernst
Senior Director, Digital Strategy and Partnering

SANOFI

Shwen Gwee
Shwen Gwee
Vice President and Head of Global Digital Strategy

BRISTOL MYERS SQUIBB

Mike Hartwell
Mike Hartwell
Strategic Sales Director, Life Sciences

UNITE US

Tarun Kapoor
Tarun Kapoor
Senior Vice President and Chief Digital Transformation Officer

VIRTUA HEALTH

Jake Laporte
Jake Laporte
Co-Founder and Vice President, Global Head of Biome, The Digital Innovation Lab

NOVARTIS

Monique Levy
Monique Levy
Chief Commercial and Strategy Officer

WOEBOT HEALTH

Alvaro Luna
Alvaro Luna
Associate Principal

EVOLUTION ROAD

Bernice Ma
Bernice Ma
Associate Principal, Digital Health Practice

EVOLUTION ROAD

Bryan Mallitz
Bryan Mallitz
Director, Digital Health and Innovation

MERCK

S. Hassan Naqvi
S. Hassan Naqvi
Lead, Global Digital Health Commercialization

ASTRAZENECA

Jason O’Meara
Jason O’Meara
Vice President, Enterprise Data and Solutions Architecture

PFIZER

Whit Rawlinson
Whit Rawlinson
US Oncology Marketing, Digital Innovation and Customer Experience

MERCK ONCOLOGY

Brion Raymond
Brion Raymond
Chief Business Officer

LUMINOPIA

Meghan Rivera
Meghan Rivera
US, Managing Director

ORGANON

Melissa Saw
Melissa Saw
Global Digital Partnerships

BAYER

Sukhveer Singh
Sukhveer Singh
Global Head of Healthcare Insights, Roche Informatics Solutions

ROCHE

Abby Staible
Abby Staible
Director, Global Commercial Digital and Innovation

ASTRAZENECA

John Thomas
John Thomas
Formerly Principal, Healthcare Strategy and Solutions

AMAZON BUSINESS

Brad Van Orden
Brad Van Orden
Director Digital Medicine and Digital Therapeutics

BRISTOL MYERS SQUIBB

Ethan Wergelis-Isaacson
Ethan Wergelis-Isaacson
Digital Health Strategy and Business Development

OTSUKA PHARMACEUTICALS

Jian Yang
Jian Yang
Senior Director, Digital Health

ELI LILLY

Amir Zur
Amir Zur
Head of R&D Digital Health Products

TAKEDA PHARMACEUTICALS

TOP REASONS TO PURCHASE

  • Enhancing your digital business revenue: examine how to deliver on path to reimbursement through digital health and medicine products
  • Making Digital Health Happen – Execution Dynamics and Lessons Learned:
    ○ Experience from commercial teams that have done this before: execution agility, how do you get it?
    ○ Overcome quality, regulatory, legal challenges
    ○ Strategic Partnerships: understanding how pharma companies have successfully launched pilots, what they did well and best practices?
  • Analyze Go-To-Market Approaches and Experiences:
    ○ Real world experiences – what worked and didn’t work and what can we learn from industry examples of GTM innovation
    ○ Discuss perspectives from “people who crossed over” to digital health – what were their successes? And what would they have done differently?
  • Identify the right customer insights and the leverage data, technology and human-centered approaches to better formulate digital health capabilities in tandem with brand strategy
  • Solution Area and Condition Deep Dives: Evaluate emerging digital health solution areas aligned to commercial use cases e.g. data and automation, Health at Home (Distributed Care), Health Equity
  • Implement agile methodologies to drive more effective decision making: is building in-house teams to do this counter-intuitive?

WHO SHOULD PURCHASE

SVPs, VPs, Directors, Heads, and Managers with a commercial focus from the pharmaceutical, biotechnology, and medical device industries whose responsibilities include: Digital Health (i.e, digital therapeutics, telemedicine, big data/ advanced analytics, connected health and wearables, etc.)

  • Digital Health
  • Digital Innovation
  • Digital Medicine
  • Digital Accelerator
  • Digital Marketing
  • Digital Strategy
  • Brand Managers
  • Digital Business Development/ Solutions
  • Commercial Excellence/Operations
  • Commercial Strategy
  • Patient Solutions
  • Patient Engagement
  • Innovation
  • External Innovation
  • BD and In-Licensing
  • Brand Management
  • Product Management
  • Medical Affairs
  • Legal Counsel and MLR
  • Compliance

Strategic Partner

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