• Framing the ‘need’ question
• Proximity to the ‘wrong’ patients
• New findings that don’t come a prior
• Can we predict….with confidence?

• Explore Amazon’s innovation culture and how Amazon Web Services (AWS) supports the life science industry
• Highlight key commercial life science trends and AWS partner use cases
• Share customer success stories in digital health across patient engagement, digital therapeutics, digital biomarkers, and real world data insights

Interactive live polling available to interact with both the experts and attendees

• Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
• 1:1 AU based matchmaking
• Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
• Simply exchange thoughts with your peers in interactive networking roundtaless

• What are the areas of opportunities for pharma-digital health partnerships (partner vs. build)?
• What has been COVID-19’s impact on pharma digital innovation or digital health?
• What are the key success factors of a pharma-digital health partnership?
• What are some of the watch-outs/common challenges in a pharma-digital health partnership?
• How can a pharma company get ready for digital innovation and partnerships (e.g., culture, organization structures, leadership endorsement)?

• Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
• 1:1 AU based matchmaking
• Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
• Simply exchange thoughts with your peers in interactive networking roundtaless

• Learn about the importance of behavioral health in driving outcomes for physical and mental health conditions
• Develop a deeper understanding of the nuances and types of behavioral health strategies and approaches
• Learn how life science brand teams can harness digital behavioral health to make a difference, drive better patient outcomes, and support the needs of providers across the care continuum
• Understand the role that digital plays in identification of behavioral health risk, targeting treatment and demonstrating real world efficacy of solutions
• Hear case examples of how behavioral health is being applied by brands across the life sciences

• Discuss a pharma strategy to identify and address gaps in care across populations through Digital Health collaborations
• Share how digital health is being applied to the Merck US Market
• Discuss best practices and key capabilities in implementing digital health that can be applied across pharma

• Defining SaMD; a foundation to understanding SaMD
• The SaMD regulatory landscape; US/EU/Global. Current regulations, guidances, and the evolving regulatory landscape
• Development of SaMD; best practices for commercial success and improving patient health outcomes
• Case studies: Is your software a medical device? Assessing SaMD vs Non-SaMD; key aspects for determination
• Cybersecurity and safety concerns; Post-market support

• Meet pharma marketers who introduced telehealth into their integrated brand strategies
• Meet telehealth vendors who partnered with pharma marketers to navigate the legal and regulatory landscape to achieve outcomes in telehealth
• Gain transferable lessons on:
  • How success was defined, measured and achieved
  • How barriers were encountered and overcome
• Understand what comes next as strategies and capabilities evolve

• Discus machine intelligence strategies and novel approaches like ClinicalTrials2Vec
• Leverage clinical trial big data and machine intelligence to improve drug development
• Clinical trial data repositories plays an important role in improving the trials of the future
• Demonstrate the use of several clinical trial resources and its utility in developing predictive models to improve trials