
AGENDA – ALL TIMES ARE IN EASTERN TIME
Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Founder and CEO
EVOLUTION ROAD
Practice Leader, Digital Health and Innovation R&D
EVOLUTION ROAD
- What are the key healthcare dynamics that are changing the life science commercial landscape?
- What impacts are life science leaders seeing coming over the horizon to their current commercial models?
- How can digital health serve as a strategic imperative to address these changes and challenges?
- How should marketers be thinking about digital health opportunities as they shape their brand plans?
- What are the largest short and long-term areas of digital health opportunity for life science commercial teams
Kate Miller
Principal, Practice Lead Digital Innovation
EVOLUTION ROAD
Panelists:
Sharon DeBacco
Vice President, Product Promotion and Communication
IRONWOOD PHARMACEUTICALS
Brenda Raphael
Former Vice President, New Products and Launch Excellence
NOVARTIS
Francesca Wuttke
Chief Digital Officer
ALMIRALL
Interactive live polling available to interact with both the experts and attendees
10:50am Fireside Chat: The New Model for Patient Engagement and Support in the Era of Digital Health
- Learn from a patient marketing pioneer who’s spent the last decade innovating patient marketing with the new opportunities created by digital health
- Understand why the traditional approach to patient marketing is becoming outdated as care moves from hospitals and physician’s offices and closer to the patient
- Learn how to approach understand the new patient journey centered around care anywhere and anytime, unlocked by the vast array of new digital health innovations
- Understand emerging practices that broaden the lens of patient engagement and support to go far beyond traditional digital strategies and channels
Head of Franchise Strategy and Customer Solutions
JANSSEN NEUROSCIENCE
CEO
ARTERIC
- Connecting SDoH with your organization’s broader goals and strategic initiatives
- Understanding the important dynamics and nuances of the SDoH landscape
- Recognizing the importance of Data, Partnerships and Policy in advancing SDoH within your organization
- Operationalizing SDoH efforts across your life science organization so it becomes an integral component of the core business
- Understanding alternative ways that Digital Health can help close (vs. broaden) the Health Equity Gap
Conrod Kelly
Executive Director, Global Health Equity, US Marketing
MERCK
- Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
- Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate the current uncertainty
- Simply exchange thoughts with your peers in the live chat
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Paul Ivans
Founder and CEO
EVOLUTION ROAD
Todd Kolm
Practice Leader, Digital Health and Innovation
EVOLUTION ROAD
Kate Miller
Principal, Practice Lead Digital Innovation
EVOLUTION ROAD
Sharon DeBacco
Vice President, Product Promotion and Communication
IRONWOOD PHARMACEUTICALS
Brenda Raphael
Former Vice President, New Products and Launch Excellence
NOVARTIS
Francesca Wuttke
Chief Digital Officer
ALMIRALL
Hans Kaspersetz
CEO
ARTERIC
Christine Sakdalan
Head of Franchise Strategy and Customer Solutions
JANSSEN NEUROSCIENCE
- Taking patient insights and using these to generate predictors of value
- Leveraging digital health as a way to generate better insights and support patients and HCPs
- Executing on commercial transformation: what to take into account; from R&D to the interface with patients and HCPs in commercial
Vice President, Digital Strategy and Governance
SANOFI
- Implementing change management with the leadership
- Creating a foundation of governance to clearly articulate process
- How do you frame success?
- Onboarding stakeholders to set them up for success
- How do you select the right partners?
Amy West
Head of US Digital Health and Innovation Strategy
NOVO NORDISK
Sai Rangarao
Vice President and Head of Marketing
BIODELIVERY SCIENCES INTERNATIONAL
Interactive live polling available to interact with both the experts and attendees
Vice President and Head US Oncology Medical
NOVARTIS
Melinda Decker
Chief Commercial Officer
MYMEE
Amy West
Head of US Digital Health and Innovation Strategy
NOVO NORDISK
Mimi Huizinga
Vice President and Head US Oncology Medical
NOVARTIS
Rachel Sha
Vice President, Digital Strategy and Governance
SANOFI
Melinda Decker
Chief Commercial Officer
MYMEE
Sai Rangarao
Vice President and Head of Marketing
BIODELIVERY SCIENCES INTERNATIONAL
- Translating technology to business value
- Examining the business value and business case for technology innovation
- Evaluating the value proposition for Digital Therapeutics
- Reimbursement: relocating reimbursement as part of the innovation process. What is the value proposition of tech and what is the willingness to pay?
- Change management/digital transformation considerations both short and long term
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE
Vice President Patient Engagement
OPTIMIZERX
- How digital health has evolved through digital transformation to a rapid acceleration in 2020 and beyond
- Why silos mattered, and why it's time to remove them
- Integration Digital Health pilots, marketing insights (classic pharma marketing) and innovation - what 2020 revealed
- Integration in the future - commercially supported through leadership vision and action
Senior Director, Digital Health
ELI LILLY
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE
Jian Yang
Senior Director, Digital Health
ELI LILLY
Chris DiCostanzo
Vice President Patient Engagement
OPTIMIZERX
Founder and CEO
EVOLUTION ROAD
Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Executive Director Digital Products, Novartis Group Digital Office
NOVARTIS
- Framing the ‘need’ question
- Proximity to the ‘wrong’ patients
- New findings that don’t come a prior
- Can we predict….with confidence?
Head of Health Solutions, Digital Health
TEVA PHARMACEUTICALS
- Explore Amazon’s innovation culture and how Amazon Web Services (AWS) supports the life science industry
- Highlight key commercial life science trends and AWS partner use cases
- Share customer success stories in digital health across patient engagement, digital therapeutics, digital biomarkers, and real world data insights
Global Alliances Manager - HCLS
AMAZON WEB SERVICES
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB
Panelists:
Rohit Bansal
US Commercial Lead - Digital Therapeutics
OTSUKA PHARMACEUTICALS
Interactive live polling available to interact with both the experts and attendees
- Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
- 1:1 AU based matchmaking
- Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
- Simply exchange thoughts with your peers in interactive networking roundtaless
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Aya Caldwell
Executive Director Digital Products, Novartis Group Digital Office
NOVARTIS
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB
Rohit Bansal
US Commercial Lead - Digital Therapeutics
OTSUKA PHARMACEUTICALS
Mark Milton-Edwards
Head of Health Solutions, Digital Health
TEVA PHARMACEUTICALS
Larry Brooks
Global Alliances Manager - HCLS
AMAZON WEB SERVICES
- What are the areas of opportunities for pharma-digital health partnerships (partner vs. build)?
- What has been COVID-19’s impact on pharma digital innovation or digital health?
- What are the key success factors of a pharma-digital health partnership?
- What are some of the watch-outs/common challenges in a pharma-digital health partnership?
- How can a pharma company get ready for digital innovation and partnerships (e.g., culture, organization structures, leadership endorsement)?
Head of Digital Health
IPSEN
Chief Marketing Officer and Head of Commercial
AKILI INTERACTIVE
- Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
- 1:1 AU based matchmaking
- Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
- Simply exchange thoughts with your peers in interactive networking roundtaless
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Meghan Rivera
Chief Marketing Officer and Head of Commercial
AKILI INTERACTIVE
Lauren Li
Head of Digital Health
IPSEN
- Learn about the importance of behavioral health in driving outcomes for physical and mental health conditions
- Develop a deeper understanding of the nuances and types of behavioral health strategies and approaches
- Learn how life science brand teams can harness digital behavioral health to make a difference, drive better patient outcomes, and support the needs of providers across the care continuum
- Understand the role that digital plays in identification of behavioral health risk, targeting treatment and demonstrating real world efficacy of solutions
- Hear case examples of how behavioral health is being applied by brands across the life sciences
Open Innovation and Startup Engagement Lead
ROCHE DIABETES CARE
Monique Levy
Chief Commercial and Strategy Officer
WOEBOT HEALTH
Kate Wolin
Co-Founder
CIRCEA
CEO
AMALGAMRX
- Discuss a pharma strategy to identify and address gaps in care across populations through Digital Health collaborations
- Share how digital health is being applied to the Merck US Market
- Discuss best practices and key capabilities in implementing digital health that can be applied across pharma
Alvaro Luna
Associate Principal
EVOLUTION ROAD
Interviewee:
Bryan Mallitz
Executive Director, Digital Health Alliances, US Market
MERCK
Bryan Mallitz
Executive Director, Digital Health Alliances, US Market
MERCK
Alvaro Luna
Associate Principal
EVOLUTION ROAD
Arun Bhatia
Open Innovation and Startup Engagement Lead
ROCHE DIABETES CARE
Monique Levy
Chief Commercial and Strategy Officer
WOEBOT HEALTH
Kate Wolin
Co-Founder
CIRCEA
- Defining SaMD; a foundation to understanding SaMD
- The SaMD regulatory landscape; US/EU/Global. Current regulations, guidances, and the evolving regulatory landscape
- Development of SaMD; best practices for commercial success and improving patient health outcomes
- Case studies: Is your software a medical device? Assessing SaMD vs Non-SaMD; key aspects for determination
- Cybersecurity and safety concerns; Post-market support
Director, Device and Digital Health
MERCK
- Meet pharma marketers who introduced telehealth into their integrated brand strategies
- Meet telehealth vendors who partnered with pharma marketers to navigate the legal and regulatory landscape to achieve outcomes in telehealth
- Gain transferable lessons on:
- How success was defined, measured and achieved
- How barriers were encountered and overcome
- Understand what comes next as strategies and capabilities evolve
Josie Waters
Senior Director, Consumer Marketing
IRONWOOD PHARMACEUTICALS
Alexia Burnett Salinas
Group Product Director, Customer Solutions, Neuroscience
JOHNSON & JOHNSON
Lisa Podhayny
Director, Marketing, PR and Corporate Communications
BIODELIVERY SCIENCES INTERNATIONAL
Dennis Snyder
Chief Marketing Officer
UPSCRIPTHEALTH
- Discus machine intelligence strategies and novel approaches like ClinicalTrials2Vec
- Leverage clinical trial big data and machine intelligence to improve drug development
- Clinical trial data repositories plays an important role in improving the trials of the future
- Demonstrate the use of several clinical trial resources and its utility in developing predictive models to improve trials
Senior Director (Data Science, AI/ML, Digital Health & Bioinformatics)
ASTRAZENECA
Senior Director (Data Science, AI/ML, Digital Health & Bioinformatics)
ASTRAZENECA
Josie Waters
Senior Director, Consumer Marketing
IRONWOOD PHARMACEUTICALS
George Cusatis
Director, Device and Digital Health
MERCK
Alexia Burnett Salinas
Group Product Director, Customer Solutions, Neuroscience
JOHNSON & JOHNSON
Lisa Podhayny
Director, Marketing, PR and Corporate Communications
BIODELIVERY SCIENCES INTERNATIONAL
Dennis Snyder
Chief Marketing Officer
UPSCRIPTHEALTH
Practice Leader, Digital Health and Innovation
EVOLUTION ROAD
Continue the dialogue far into the future by joining our LinkedIn Group: https://www.linkedin.com/groups/101428/