On-Demand Content | Virtual Event

AGENDA – ALL TIMES ARE IN EASTERN TIME

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Paul Ivans
Founder and CEO
EVOLUTION ROAD
Todd Kolm Conference Co-Chair
Practice Leader, Digital Health and Innovation R&D
EVOLUTION ROAD
  • Learn from a patient marketing pioneer who’s spent the last decade innovating patient marketing with the new opportunities created by digital health
  • Understand why the traditional approach to patient marketing is becoming outdated as care moves from hospitals and physician’s offices and closer to the patient
  • Learn how to approach understand the new patient journey centered around care anywhere and anytime, unlocked by the vast array of new digital health innovations
  • Understand emerging practices that broaden the lens of patient engagement and support to go far beyond traditional digital strategies and channels
Moderator:
Lea Wester
Consulting Practice Leader
EVOLUTION ROAD

Interviewee

Christine Sakdalan
Head of Franchise Strategy and Customer Solutions
JANSSEN NEUROSCIENCE
Learn how industry leaders at Merck are helping their organization understand the Health Disparities landscape, integrate Social Determinants of Health into commercial efforts, and execute to make a significant and lasting impact for underserved patient communities

  • Connecting with your organization’s broader health equity goals and strategic initiatives
  • Operationalizing health equity efforts across your life science organization so it becomes an integral component of the core business
  • Understanding the important dynamics and nuances of the SDoH landscape
  • Recognizing the importance of Data and Partnerships in advancing equity initiatives within your organization
  • Understanding thoughtful ways that Digital Health can contribute to diminishing (vs. broadening) systemic health disparities
Moderator:
Mischa Cohn
Digital Marketing Strategy
EVOLUTION ROAD

Panelists:

Mary-Ann Etiebet
AVP, Health Equity
MERCK

Gary Brown
Associate Director within Global Customer Insights
MERCK

Mark Allen
Director, Strategic Partnerships and Global Alliances, Merck for Mothers
MERCK

Jennifer Lubacz
Executive Director, Global Commercial Strategy
MERCK
  • What are the key healthcare dynamics that are changing the life science commercial landscape?
  • What impacts are life science leaders seeing coming over the horizon to their current commercial models?
  • How can digital health serve as a strategic imperative to address these changes and challenges?
  • How should marketers be thinking about digital health opportunities as they shape their brand plans?
  • What are the largest short and long-term areas of digital health opportunity for life science commercial teams
Moderator:
Kate Miller
Digital Innovation Commercialization Practice Leader
EVOLUTION ROAD

Panelists:

Brenda Raphael
Former Vice President, New Products and Launch Excellence
NOVARTIS

Francesca Wuttke
Chief Digital Officer
ALMIRALL

Thomas McCourt
President and Interim CEO
IRONWOOD PHARMACEUTICALS

Divya Iyer
Vice President, Strategy and Business Development
GOODRX
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in the live chat
Meet the Speaker Roundtable

A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Thomas McCourt
President and Interim CEO
IRONWOOD PHARMACEUTICALS

Paul Ivans
Founder and CEO
EVOLUTION ROAD

Todd Kolm
Practice Leader, Digital Health and Innovation
EVOLUTION ROAD

Kate Miller
Digital Innovation Commercialization Practice Leader
EVOLUTION ROAD

Brenda Raphael
Former Vice President, New Products and Launch Excellence
NOVARTIS

Francesca Wuttke
Chief Digital Officer
ALMIRALL

Mary-Ann Etiebet
AVP, Health Equity
MERCK

Gary Brown
Associate Director within Global Customer Insights
MERCK

Mark Allen
Director, Strategic Partnerships and Global Alliances, Merck for Mothers
MERCK

Jennifer Lubacz
Executive Director, Global Commercial Strategy
MERCK

Divya Iyer
Vice President, Strategy and Business Development
GOODRX

Christine Sakdalan
Head of Franchise Strategy and Customer Solutions
JANSSEN NEUROSCIENCE
  • Taking patient insights and using these to generate predictors of value
  • Leveraging digital health as a way to generate better insights and support patients and HCPs
  • Executing on commercial transformation: what to take into account; from R&D to the interface with patients and HCPs in commercial
Rachel Sha
Vice President, Digital Strategy and Governance
SANOFI
  • Implementing change management with the leadership
  • Creating a foundation of governance to clearly articulate process
  • How do you frame success?
  • Onboarding stakeholders to set them up for success
  • How do you select the right partners?
Moderator:
Andy McKechnie
Associate Principal
EVOLUTION ROAD

Panelists:

Amy West
Head of US Digital Health and Innovation Strategy
NOVO NORDISK

Sai Rangarao
Vice President and Head of Marketing
BIODELIVERY SCIENCES INTERNATIONAL

Interactive live polling available to interact with both the experts and attendees

Mimi Huizinga
Vice President and Head US Oncology Medical
NOVARTIS
Moderator:
Adam Schlussel
Senior Consultant, Digital Health
EVOLUTION ROAD

Interviewee:
Melinda Decker
Chief Commercial Officer
MYMEE
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Amy West
Head of US Digital Health and Innovation Strategy
NOVO NORDISK

Mimi Huizinga
Vice President and Head US Oncology Medical
NOVARTIS

Rachel Sha
Vice President, Digital Strategy and Governance
SANOFI

Melinda Decker
Chief Commercial Officer
MYMEE

Sai Rangarao
Vice President and Head of Marketing
BIODELIVERY SCIENCES INTERNATIONAL

Andy McKechnie
Associate Principal
EVOLUTION ROAD

Adam Schlussel
Senior Consultant, Digital Health
EVOLUTION ROAD
  • Translating technology to business value
  • Examining the business value and business case for technology innovation
  • Evaluating the value proposition for Digital Therapeutics
  • Reimbursement: relocating reimbursement as part of the innovation process. What is the value proposition of tech and what is the willingness to pay?
  • Change management/digital transformation considerations both short and long term
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE
The quest to make patient engagement more human and interactive is challenging. In the world of vast health information and fast-moving healthcare, time between clinicians and patients is increasingly limited. Patient support and assistance programs can fill the gap, but struggle to make the experience a holistic one for patients. In this 20 minutes, Chris will share what he’s learned in his career about leveraging technology to advance digital health, including how to:
  • Humanize automated engagement programs
  • Spot when pharma operational siloes create barriers to engagement
  • Meet and support patients where they are
  • Get patients on-boarded earlier in their care journeys
  • Empower patients to achieve positive health outcomes
  • Track and communicate critical statistics around program impact, script lift, and patient satisfaction
Chris DiCostanzo
Vice President Patient Engagement
OPTIMIZERX
  • How digital health has evolved through digital transformation to a rapid acceleration in 2020 and beyond
  • Why silos mattered, and why it's time to remove them
  • Integration Digital Health pilots, marketing insights (classic pharma marketing) and innovation - what 2020 revealed
  • Integration in the future - commercially supported through leadership vision and action
Jian Yang
Senior Director, Digital Health
ELI LILLY
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE

Jian Yang
Senior Director, Digital Health
ELI LILLY

Chris DiCostanzo
Vice President Patient Engagement
OPTIMIZERX
Paul Ivans
Founder and CEO
EVOLUTION ROAD

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

  • Framing the ‘need’ question
  • Proximity to the ‘wrong’ patients
  • New findings that don’t come a prior
  • Can we predict….with confidence?
Mark Milton-Edwards
Head of Health Solutions, Digital Health
TEVA PHARMACEUTICALS
  • Explore Amazon’s innovation culture and how Amazon Web Services (AWS) supports the life science industry
  • Highlight key commercial life science trends and AWS partner use cases
  • Share customer success stories in digital health across patient engagement, digital therapeutics, digital biomarkers, and real world data insights
Larry Brooks
Global Alliances Manager - HCLS
AMAZON WEB SERVICES
Moderator:

Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB

Panelists:

Rohit Bansal
US Commercial Lead - Digital Therapeutics
OTSUKA PHARMACEUTICALS

Meghan Rivera
Chief Marketing Officer and Head of Commercial
AKILI INTERACTIVE

Melinda Decker
Chief Commercial Officer
MYMEE

Interactive live polling available to interact with both the experts and attendees

  • What are the areas of opportunities for pharma-digital health partnerships?
  • How to decide whether to build vs. partner (vs. buy)
  • What are the key success factors of a pharma-digital health partnership?
  • What are some common challenges to consider?
  • How can a pharma company get ready for digital innovation and partnerships
Lauren Li
Head of Digital Health
IPSEN
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • 1:1 AU based matchmaking
  • Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in interactive networking roundtaless
Meet the Speaker Roundtables

A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB

Rohit Bansal
US Commercial Lead - Digital Therapeutics
OTSUKA PHARMACEUTICALS

Mark Milton-Edwards
Head of Health Solutions, Digital Health
TEVA PHARMACEUTICALS

Larry Brooks
Global Alliances Manager - HCLS
AMAZON WEB SERVICES

Meghan Rivera
Chief Marketing Officer and Head of Commercial
AKILI INTERACTIVE

Melinda Decker
Chief Commercial Officer
MYMEE

Lauren Li
Head of Digital Health
IPSEN
  • Learn about the importance of behavioral health in driving outcomes for physical and mental health conditions
  • Develop a deeper understanding of the nuances and types of behavioral health strategies and approaches
  • Learn how life science brand teams can harness digital behavioral health to make a difference, drive better patient outcomes, and support the needs of providers across the care continuum
  • Understand the role that digital plays in identification of behavioral health risk, targeting treatment and demonstrating real world efficacy of solutions
  • Hear case examples of how behavioral health is being applied by brands across the life sciences
Moderator:
Bernice Ma
Associate Principal
EVOLUTION ROAD

Panelists:

Arun Bhatia
Open Innovation and Startup Engagement Lead
ROCHE DIABETES CARE

Monique Levy
Chief Commercial and Strategy Officer
WOEBOT HEALTH

Madalina Sucala
Associate Director, Digital Health Oncology R&D
ASTRAZENECA
  • Discuss a pharma strategy to identify and address gaps in care across populations through Digital Health collaborations
  • Share how digital health is being applied to life sciences
  • Discuss best practices and key capabilities in implementing digital health that can be applied across pharma
Moderator:

Alvaro Luna
Associate Principal
EVOLUTION ROAD

Interviewee:

Bryan Mallitz
Executive Director, Digital Health Alliances, US Market
MERCK
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Bryan Mallitz
Executive Director, Digital Health Alliances, US Market
MERCK

Alvaro Luna
Associate Principal
EVOLUTION ROAD

Arun Bhatia
Open Innovation and Startup Engagement Lead
ROCHE DIABETES CARE

Monique Levy
Chief Commercial and Strategy Officer
WOEBOT HEALTH

Madalina Sucala
Associate Director, Digital Health Oncology R&D
ASTRAZENECA

Bernice Ma
Associate Principal
EVOLUTION ROAD
  • Defining SaMD; a foundation to understanding SaMD
  • The SaMD regulatory landscape; US/EU/Global. Current regulations, guidances, and the evolving regulatory landscape
  • Development of SaMD; best practices for commercial success and improving patient health outcomes
  • Case studies: Is your software a medical device? Assessing SaMD vs Non-SaMD; key aspects for determination
  • Cybersecurity and safety concerns; Post-market support
George Cusatis
Director, Device and Digital Health
MERCK
  • Meet pharma marketers who introduced telehealth into their integrated brand strategies
  • Meet telehealth vendors who partnered with pharma marketers to navigate the legal and regulatory landscape to achieve outcomes in telehealth
  • Gain transferable lessons on:
    • How success was defined, measured and achieved
    • How barriers were encountered and overcome
  • Understand what comes next as strategies and capabilities evolve
Moderator:
Ellen Lehrich
Associate Principal
EVOLUTION ROAD

Panelists:

Josie Waters
Director, Patient Marketing Deucravacitinib
BRISTOL MYERS SQUIBB

Alexia Burnett Salinas
Group Product Director, Customer Solutions, Neuroscience
JOHNSON & JOHNSON

Lisa Podhayny
Director, Marketing, PR and Corporate Communications
BIODELIVERY SCIENCES INTERNATIONAL

Dan Snyder
Chief Marketing Officer
UPSCRIPTHEALTH
  • Discus machine intelligence strategies and novel approaches like ClinicalTrials2Vec
  • Leverage clinical trial big data and machine intelligence to improve drug development
  • Clinical trial data repositories plays an important role in improving the trials of the future
  • Demonstrate the use of several clinical trial resources and its utility in developing predictive models to improve trials
Shameer Khader
Senior Director (Data Science, AI/ML, Digital Health & Bioinformatics)
ASTRAZENECA
BY INVITATION ONLY, FOR THOSE WHO HAVE COMPLETED THE INNOVATION READINESS SURVEY

The survey will only take 5-10 minutes to complete. As a client and trusted partner of Evolution Road and Momentum Events, we are hoping you’ll take the survey to provide your input:
https://www.surveymonkey.com/r/JMHPSNJ

Engage in a dynamic discussion while activating key learnings from the conference by sharing and discussing digital innovation challenges with like-minded peers. Learn how your peers have successfully navigated and overcome hurdles while brainstorming potential solutions to your own challenges. Create connections to continue the conversation post-conference.

For those who completed the Digital Innovation Readiness Survey in advance, roundtable groups will be customized based on participant survey results and innovation experience in order to enable the most robust and relevant discussion.

  • Introduction to key areas of digital innovation readiness and scoring approach
  • Facilitated breakout discussions among peers (Small groups of 5-7 based on score)
    • What innovation challenge are you currently facing?
    • Discuss examples of how you have solved for similar challenges
    • What are some key learnings / best practices from your experience executing digital innovation?
Moderator:
Bernice Ma
Associate Principal
EVOLUTION ROAD
Shameer Khader
Senior Director (Data Science, AI/ML, Digital Health & Bioinformatics)
ASTRAZENECA

Josie Waters
Director, Patient Marketing Deucravacitinib
BRISTOL MYERS SQUIBB

George Cusatis
Director, Device and Digital Health
MERCK

Alexia Burnett Salinas
Group Product Director, Customer Solutions, Neuroscience
JOHNSON & JOHNSON

Lisa Podhayny
Director, Marketing, PR and Corporate Communications
BIODELIVERY SCIENCES INTERNATIONAL

Ellen Lehrich
Associate Principal
EVOLUTION ROAD

Bernice Ma
Associate Principal
EVOLUTION ROAD

Dan Snyder
Chief Marketing Officer
UPSCRIPTHEALTH
Todd Kolm
Practice Leader, Digital Health and Innovation
EVOLUTION ROAD

Continue the dialogue far into the future by joining our LinkedIn Group: https://www.linkedin.com/groups/101428/