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Previous Attendees

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The Digital Opinion Leader Excellence Bootcamp is a one-day intensive event designed to help pharmaceutical and life sciences professionals navigate the rapidly evolving influence landscape of 2026 where credibility, health literacy, and trust matter more than celebrity reach. As audiences grow increasingly skeptical of traditional influencer marketing, this bootcamp focuses on how organizations can responsibly engage Digital Opinion Leaders (DOLs) and authentic patient advocates to drive meaningful education, engagement, and impact across digital platforms.

As regulatory scrutiny intensifies and public backlash becomes more immediate in a “cancel culture” environment, this bootcamp brings together leaders from pharma marketing, medical affairs, compliance, digital strategy, and communications to explore how to balance creativity with safety. Through real-world examples and practical frameworks, attendees will learn how to identify and vet credible DOLs, structure compliant partnerships, and avoid FDA warning letters, reputational risks, and PR crises while still creating content that resonates with modern audiences.

Whether you work in commercial, medical affairs, digital health, or communications, the Digital Opinion Leader Excellence Bootcamp delivers actionable guidance you can apply immediately. Attendees will gain tactical insights on coaching advocates for compliance, tailoring messages across platforms from TikTok to LinkedIn, and building sustainable DOL programs rooted in authenticity and education. If you’re looking to future-proof your influencer and advocacy strategies while keeping patient trust and regulatory integrity at the forefront, this bootcamp is where you need to be.

 

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Who Should Attend

This virtual bootcamp is designed for pharmaceutical and life sciences professionals responsible for shaping compliant, credible digital influence strategies in 2026. It’s ideal for teams navigating the shift from celebrity promotion to Digital Opinion Leaders (DOLs) and authentic patient advocacy.

This event is for professionals in:
  • Pharmaceutical Brand Management & Marketing
  • Medical Affairs & Scientific Communications
  • Regulatory Affairs & Compliance
  • Public Relations & Corporate Communications
  • Digital, Social Media & Content Strategy
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Connect & Collaborate

Engage with pharma marketing, medical affairs, compliance, and digital leaders navigating the evolving world of Digital Opinion Leaders (DOLs). This interactive virtual experience is designed to encourage practical dialogue, shared learning, and real-world problem solving.

  • Participate in live Q&A sessions and moderated discussions on compliance, vetting, and platform-specific execution

  • Exchange insights with peers balancing creative marketing goals and regulatory guardrails

  • Learn how cross-functional teams collaborate to build compliant, credible DOL and patient advocacy programs

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Program Design

This one-day virtual bootcamp is designed to help pharma teams responsibly engage Digital Opinion Leaders (DOLs) and patient advocates while navigating regulatory expectations and reputation risk in 2026. The program blends strategic insight with practical, real-world execution.

  • Explore real-world case studies highlighting compliant DOL and patient advocacy programs

  • Learn platform-specific approaches for TikTok, X, and LinkedIn

  • Gain practical frameworks to balance creative marketing goals with regulatory guardrails

2026 Speakers

Filter Speakers:
Rob Cori
Robert Cori

Strategic Alignment Manager

ASTRAZENECA

Seth Ginsberg
Seth Ginsberg

President

GLOBAL HEALTHY LIVING FOUNDATION

Catherine Walts
Catherine Walts

Associate Director, Digital Marketing and Patient Advocacy

NEUROSTAR

AMANDA BRANTNER
Amanda Brantner

Product Manager

JAZZ PHARMACEUTICALS

Interested in Becoming Part of the 2026 Speaking Faculty?

Program Agenda

April 16

 

9:00AM
Opening Remarks
The State of Pharma Influence in 2026 – Beyond the Platform
  • Defining the New Influencer: Moving beyond the "pretty model walking on the beach" to meaningful advocacy that eradicates health illiteracy.
  • The Rise of DOLs (Digital Opinion Leaders): Why 2026 strategies are pivoting toward credentialed professionals (nurses, surgeons) who educate peers, rather than just celebrities seeking attention.
  • Advocacy vs. Promotion: Distinguishing between a paid spokesperson (commercial focus) and a genuine advocate (invested due to personal or family diagnosis).

Seth Ginsberg

Seth Ginsberg

President

GLOBAL HEALTHY LIVING FOUNDATION

9:45AM
The Regulatory Guardrails
Compliance, Disclosure, and Avoiding the "Warning Letter"
  • The "Unicorns and Rainbows" Rule: Understanding that you cannot just promise results; you must present a balanced view including side effects and product specifications (ISI) within the post itself.
  • The Kim Kardashian Lesson: Analyzing past regulatory failures where influencers praised products without disclosing risks, leading to immediate FDA punishment.
  • Managing "Off-Script" Risks: What happens when a paid influencer goes on Instagram Live or TikTok and makes claims the legal team never approved?.
  • The Warning Letter Fallout: Understanding that once a warning letter is public, the damage is done and campaigns must be pulled immediately.
10:30AM
Networking Break
11:00AM
Panel Discussion
Vetting and Selection – Avoiding the PR Nightmare in a "Cancel Society"
  • Vetting for Volatility: How to screen influencers not just for reach, but for potential behavioral risks. If an ambassador is "cancelled" for bad behavior (e.g., legal issues, moral scandals), the brand must dissociate immediately to avoid a PR disaster.
  • The Authenticity Checklist: Prioritizing influencers with "skin in the game." Discussing examples like Michael J. Fox (Parkinson’s) or Colin Farrell (rare disease parent) versus celebrities who are just "collecting a paycheck".
  • Matching the Face to the Disease: Why a niche "rare disease dad" might be more effective than a global superstar like Serena Williams, depending on the target patient population.

Rob Cori

Robert Cori 

Strategic Alignment Manager

ASTRAZENECA

 

11:45AM
Break
12:00PM
Case Study Spotlight
"How We Did It" – The Jazz Pharma Experience
  • Campaign Deep Dive: A review of the Jazz Pharma case study regarding their work with influencers in the "RIPM West" region.

  • Rare Disease Strategy: How to utilize high-profile voices to spread awareness for conditions that affect only "one in a million" people.

AMANDA BRANTNER

Amanda Brantner

Product Manager

JAZZ PHARMACEUTICALS

12:45PM
Tactical Execution
Matching the Message to the Medium
  • Platform Specificity: Acknowledging that a LinkedIn ad, an X (Twitter) post, and a TikTok video require different aspect ratios, tones, and compliance formatting.
  • The "Coaching" Protocol: How to train advocates to respond to public comments. If they engage with a patient online, they must know the boundaries to avoid making non-compliant medical claims.
  • Bridging the Gap: Establishing a workflow between "Creative Marketers" (who want big ideas) and "Compliance Officers" (who want safety) to ensure the campaign is realistic before launch.

Catherine Walts

Catherine Walts

Associate Director, Digital Marketing and Patient Advocacy

NEUROSTAR

 

1:30PM
Event Concludes

Pricing

1-Day Virtual Event Full Access

Best Savings Available!

Early Bird Rate!

Register by 03/06/2026

$295

$200 Savings

Advanced Rate

Register by 04/03/2026

$395

$100 Savings

Standard Rate

Register after 04/06/2026

$495

 

Click here to view the cancellation/refund/transfer policy 

Sponsorship

 

Interested in learning more?

This bootcamp convenes senior leaders from pharmaceutical marketing, medical affairs, compliance, and digital teams shaping Digital Opinion Leader (DOL) and patient advocacy strategies. It offers a focused opportunity to align your brand with discussions on compliant influencer engagement, platform-specific execution, and reputation risk management as the industry redefines influence.
 
Engage directly with cross-functional decision-makers and demonstrate thought leadership grounded in credibility and regulatory integrity.
 
Click below to schedule a meeting with our sponsorship team!
 

Frequently Asked Questions

 

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Frequently Asked Questions

 

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