NEW YORK, NY, Momentum today announced that it has entered into a joint business arrangement with Rightside Group (Nasdaq: NAME) to provide marketing support, premium names, and registrar reseller services for two of Rightside’s new top level domains (TLDs) – .LAWYER and .ATTORNEY.
With the .LAWYER or .ATTORNEY domain name extensions, lawyers, legal firms, law students, and people involved in legal services can now create a unique, lasting, and immediately identifiable web presence. Lawyers will be able to brand their websites, establish brandable bio pages, set up brandable .LAWYER and .ATTORNEY email addresses, and redirect users from new URLs ending in .ATTORNEY or .LAWYER to their existing websites.
The new .LAWYER and .ATTORNEY domain extensions are currently in the Pre-Registration phase, which means it is already possible for professionals to express interest in securing www.yourname.attorney or www.yourfirm.lawyer. General Availability is scheduled for October 8th and initial demand is expected to be high as legal professionals race to secure the web addresses that best identify their specialties.
Jeffrey Weisel, an attorney said that having his own site ending in .ATTORNEY would allow him to control his web presence no matter what path his career took. “I could redirect JeffWeisel.Attorney to my company website, or if I ever return to a law firm, I can easily point it to my bio page. I will now have complete control over the number one way potential clients and employers are finding legal professionals such as myself.”
.LAWYER and .ATTORNEY domain names will cost as little as $35 and interested parties can check availability of their preferred name at www.MomentumNames.com.
Momentum and Rightside are planning a series of events, educational activities, and marketing promotions to coincide with the availability of the new. LAWYER and .ATTORNEY domains.
Momentum also plans to deploy .LAWYER and .ATTORNEY street teams near the offices of many top NYC law firms and law schools around the dates of general availability in order to raise awareness within the legal community.
Matt Godson, Co-CEO with Momentum, remarked, “We are expecting a large number of attorneys to secure www.yourname.lawyer around the time of general availability, but we are also seeing some early interest from our contacts in the legal community in obtaining URLs that match up with distinct practice areas, such as estate.lawyer and litigation.attorney. It will be interesting to see which law firms are ahead of the curve and snap up some of the more coveted terms.”
Dwayne Walker, Senior Vice President with Rightside, remarked, “Momentum, through their marketing, distribution, and consulting services, understands both domain branding and the legal space, which makes partnering with them a natural fit as we prepare for the release of .LAWYER and .ATTORNEY.”
More details on general name availability can be found at momentumnames.com. Additionally, information on high-value premium .ATTORNEY and .LAWYER domains can be obtained by contacting Matt Godson at email@example.com.
Momentum is a leading international event creation and execution specialist working with numerous partners in order to bring their brands to life through customized live-event experiences. With an emphasis on rigorous research and world-class customer service, its team comprises many of the leading names in event creation and execution. Momentum has proudly partnered with several best in class organizations including The Wharton School’s Knowledge@Wharton, Loyola University’s Quinlan School of Business, Pivot, The Conference Board, and American Lawyer Media Legal Intelligence, among others. For more information about Momentum, visit www.momentumevents.com and www.momentumnames.com
Rightside inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe and Australia. For more information please visit www.rightside.rocks.