9:20 AM-10:05 AM ET

Session Sponsored by Braan & Isaacson

• Discover how brands are innovating with catalogs to create engaging, ROI-driven marketing campaigns in a digital-first world
• Hear from leaders who have decided to move away from catalogs and the strategic factors influencing their decisions
• Uncover emerging innovations and evolving roles for catalogs in an omnichannel marketing strategy

During this dynamic discussion, hear real stories and valuable insights from 4 industry leaders as they explore strategies, pitfalls and successes for thriving in uncertain times. Including practical takeaways for navigating an evolving landscape and innovating to drive performance.

• Leverage data to deliver personalized email marketing campaigns
• Delve into the tools and techniques used to create highly targeted email strategies
• Analyze the role of segmentation paired with automation to  increase email engagement

As traditional direct mail strategies face increasing cost pressures and shifting consumer behaviors, marketers must explore digital and AI-driven solutions to remain competitive. Join Adam Nathan of Blaze as he provides a practical roadmap for growing digital channels alongside direct mail, focusing on cost-effective strategies for AI-powered content personalization and performance management. Walk away with best practices for leveraging AI and automation to power incredible email marketing, scaling success with automation, and targeting the right audience - all in under 20 minutes a week.

11:35 AM-12:05 PM ET

• Optimize your marketplace strategies by refining inventory management, product listings, and customer experience

• Stay current with consumer trends and marketplace requirements, from in-app shopping to adapting product attributes for visibility

• Best practices for building strong relationships with marketplace vendors

• Driving and measuring Incrementality

• Connecting direct mail to business goals

• Optimization, harnessing the power of predictive modeling and machine learning

Compliance is more critical (and complicated) than ever. This dynamic session will dive into the latest legal trends shaping the industry, uncover common pitfalls, and arm you with strategies to stay compliant while scaling your business.

Whether you're dealing with the latest litigation trolls coming after your business because of your website, shifting privacy laws, ever increasing regulatory compliance obligations, or hidden tax traps, you’ll leave with actionable insights to keep your eCommerce operation ahead of the curve.

2:45 PM-3:30 PM ET

Join the Chief Customer and Marketing Officer of USPS, Steve Monteith, for an engaging session on innovative strategies in Direct Mail marketing. Attendees will take away:

• Insights from USPS on emerging trends in Direct Mail marketing and effective omnichannel strategies to maximize impact.

• Understanding of the latest USPS incentives and promotions to enhance Direct Mail campaigns, including rebates and incentives you might be missing out on.

• Information on upcoming USPS initiatives and enhancements that will make Direct Mail an even more effective media channel.

Small group discussions on specific challenges and opportunities, with participants selecting their topic of choice.

Roundtable Topics:

Table 1:  Decoding Letter Rate Catalogs: How to Maximize Savings & Ensure the Right Fit

Facilitated by:  Jan Simmons, Vice President of Sales and Marketing, EP Graphics

Table 2: Can AI Be Used to Predict and Avoid Customer Churn?

Facilitated by: Ken Mansfield, Vice President, Product Management, Epsilon

Table 3: Top Considerations for an Integrated Marketing Strategy Across Digital and Print

Facilitated by:  Stephanie Taylor, Senior Vice President, Acquisition, Belardi Wong  & Bailey Monaco, Senior Digital Strategist, Belardi Wong

Table 4: Catalogs for Gen Z? Rethinking the Audience for Print Engagement

Facilitated by: Brent Niemuth, President & Chief Creative Officer, J Schmid

Table 5: Reactivating Lapsed Customers- Digital Nudges and Direct Mail Wins

Facilitated by: Erik Martinez, VP of Marketing, Design Toscano

Table 6: What Keeps you Up at Night? Identifying and Navigating Today’s Leading Challenges

Facilitated by: Pamela Higgins, NEMOA

Table 7: Creative Collaboration: How Digital and Print Teams Can Work Together

Facilitated by: Dana Springfield, President, Dover Saddlery

Table 8: Sustainability in Direct Marketing: Cost v. Consciousness

​Facilitated by Terrence Keega​n, Sales Executive at Lindenmeyr

Table 9: Post Incentives for 2025: Strategically Planning for USPS Promotions

Facilitated by: John Rossiter, Vice President, Lindenmeyr Central

Table 10: Co-Op Database 101

Facilitated by: Christine Page, Vice President, Client Lead, Data, Epsilon and Brian Rainey, Founder, Path2Response

Table 11: Mailboxes vs Inboxes: Which Drives More Action in 2025

Facilitated by: Danielle Naida, Sr. Manager Consumer Activation & Promotional Marketing Strategy, Jockey International

Cocktail reception for Summit Speakers, Sponsors and Board Members 

Consumer behavior is rapidly evolving, shaped by generational values, economic realities and technological advancements. This session will present a deep dive into a multi-generational study, exploring key differences in how Baby Boomers, Gen X, Millennials and Gen Z approach:

• Channel preferences

• Media influences

• Brand Loyalty

• AI Driven Experiences

• Impact of Inflation

• Use MMM to strategically allocate marketing spend across print and digital channels

• Focus on leveraging MMM to gain a comprehensive view of channel effectiveness and optimize ROI across all platforms

• Discover how MMM can help you make data-driven decisions to maximize marketing impact across different channels

This session will explore the rapidly evolving world of cooperative modeling, highlighting clean and accurate data as the critical foundation for strategic decision-making. Discover how AI is a powerful force multiplier, processing immense datasets and refining models to optimize outcomes. Additionally, we'll discuss how ongoing innovation and strategic partnerships can fuel growth and resilience.

• Integrating AI and predictive analytics into attribution models

• Glean insights on using real-time data can reshape customer journey mapping and improve omnichannel strategies

• Emphasize future-facing strategies to align touchpoints based on forecasted behavior, rather than just analyzing past touchpoints

Session Sponsored by Lindenmeyr Solutions

Presented by: Don Berger, Senior Vice President, Sales, Lindenmeyr Solutions

Join industry mavens as they tackle the latest attribution obstacles impacting direct marketers. Featuring expert insights and open discussion on

• Successfully overcoming methodology, measurement and testing limitations

• Best practices for evaluating the effectiveness of print

• Leveraging analytics for optimal results

• Recognizing there’s “no one size fits all” solution

Unlock emotional connections + campaign success in print and digital

• Discover how behavioral science tactics help you cut through the noise and tap into critical emotions

• Uncover the hardwired behaviors your customers routinely rely on—and how to best trigger them

• Find out how to harness some of the unique advantages of print used in a digital world

• Gain critical insights into how legislative changes impact marketing strategies, with a focus on privacy and postage

• Recognize the role ACMA plays in advocating for businesses and how it affects print and digital channels

• Implement strategies to adapt to evolving legal landscapes while managing rising postage costs

• Uncover how brands are navigating data privacy regulations across print, digital, and e-commerce channels

• Build consumer trust while delivering personalized experiences across multiple touchpoints

• Balance personalization with compliance and secure data management