March 23-24, 2021 | Virtual Event Platform
At this intersection of physician, pharmacist and patient content there is opportunity for life science organizations to not only create content that matters – but meet your customers where they consume content and personalize it to their consumption habits.
This event will educate on how to create and distribute relevant, personalized content with consistent messages across various channels – as part of the right promotional mix. Companies that are able to convey messaging and truly valuable information to their audiences in this manner without pushing these people to simply purchase their products or services stand to earn enduring customer loyalty.
Building this trust, earning this brand loyalty, and personalizing engagement with customers to deliver a positive emotional connection with your brand is the ultimate aim. We will cover everything from content creation, curation, and context, to how life science organizations can better utilize data analytics to measure performance. All our speakers will be delivering insights that are making a difference to customers with content.
Top Reasons to Attend
2- Identifying the optimal at the intersection of physician, pharmacist and patient content
3- Analyze how to sustain authenticity in scalable video content while navigating regulatory approvals and staying within message guardrails
4- Learn how to create targeted, personalized messages that will engage customers where they consume content
5- Understand how to establish trust with your target audience to add value and credibility to your content
6- Utilize data analytics to accurately measure performance and better understand where your customers consume content and boost business performance
7- Evaluate how to pivot your content strategy in targeting patients and HCPs in a world where remote engagement is the norm
WHO SHOULD ATTEND
● Product/Brand Managers
● Digital Marketing/Strategy
● Patient Marketing
● Physician/HCP Marketing
● Customer Engagement/HCP Engagement
● Multichannel Marketing
● Omnichannel Marketing
● Integrated Marketing
● Content Creation
● Public Relations
● Payer Strategy Marketing
● Information Technology