March 23-24, 2021 | Virtual Event Platform
The inability for reps to get into physicians’ offices paired with increased barriers for patients to both visit with HCPs and/or seek out online health/brand information; is a growing gap that needs to be bridged in the COVID-19 era.
At this intersection of physician, pharmacist and patient content there is opportunity for life science organizations to not only create content that matters – but meet your customers where they consume content and personalize it to their consumption habits.
This event will educate on how to create and distribute relevant, personalized content with consistent messages across various channels – as part of the right promotional mix. Companies that are able to convey messaging and truly valuable information to their audiences in this manner without pushing these people to simply purchase their products or services stand to earn enduring customer loyalty.
Building this trust, earning this brand loyalty and personalizing engagement with customers to deliver a positive emotional connection with your brand is the ultimate aim. The will cover everything from content creation, curation and context, to how life science organizations can better utilize data analytics to measure performance. All our speakers will be delivering insights that are making a difference to customers with content.
This event will educate on how to create and distribute relevant, personalized content with consistent messages across various channels – as part of the right promotional mix. Companies that are able to convey messaging and truly valuable information to their audiences in this manner without pushing these people to simply purchase their products or services stand to earn enduring customer loyalty.
Building this trust, earning this brand loyalty and personalizing engagement with customers to deliver a positive emotional connection with your brand is the ultimate aim. The will cover everything from content creation, curation and context, to how life science organizations can better utilize data analytics to measure performance. All our speakers will be delivering insights that are making a difference to customers with content.
Speaker Highlights
Rochelle Carvalho
Senior Business Analyst (Digital Marketing l Market Research) - NOVOZYMES BIOPHARMA
Ryan Mathre
Senior Public Relations Specialist
Gaetan Akinrolabu
Associate Director, Paid Media and Social Media Strategy - MEDTRONIC
Bob Libbey
VP, and Head of Corporate Content and Channels - BRISTOL MYERS SQUIBB
Douglas Camarano
Digital & Multichannel Strategy Leader - ABBVIE
Rochelle Carvalho
Senior Business Analyst (Digital Marketing l Market Research) - NOVOZYMES BIOPHARMA
Tiffany Bley
Manager, Marketing Communications (Global Joint Reconstruction & Hip Revision) - ZIMMER BIOMET
TOP 5 REASONS TO ATTEND
1- Develop content your customers care about: curate existing vs. create your own, finding the right context and deploying the right channels
2- Identifying the optimal at the intersection of physician, pharmacist and patient content
3- Analyze how to sustain authenticity in scalable video content while navigating regulatory approvals and staying within message guardrails
4- Learn how to create targeted, personalized messages that will engage customers where they consume content
5- Understand how to establish trust with your target audience to add value and credibility to your content
6- Utilize data analytics to accurately measure performance and better understand where your customers consume content and boost business performance
7- Evaluate how to pivot your content strategy in targeting patients and HCPs in a world where remote engagement is the norm
2- Identifying the optimal at the intersection of physician, pharmacist and patient content
3- Analyze how to sustain authenticity in scalable video content while navigating regulatory approvals and staying within message guardrails
4- Learn how to create targeted, personalized messages that will engage customers where they consume content
5- Understand how to establish trust with your target audience to add value and credibility to your content
6- Utilize data analytics to accurately measure performance and better understand where your customers consume content and boost business performance
7- Evaluate how to pivot your content strategy in targeting patients and HCPs in a world where remote engagement is the norm
Registration Price
Pharmaceutical/Medical Devices
Solution Providers/Vendors
Register a group for a discount!
A group of three receives a 15% discount. 4 or more attendees receive a 25% discount.
Click here to view the cancellation/refund/transfer policy
WHO SHOULD ATTEND
● Content Strategy
● Product/Brand Managers
● Marketing
● Digital Marketing/Strategy
● Patient Marketing
● Physician/HCP Marketing
● Product/Brand Managers
● Marketing
● Digital Marketing/Strategy
● Patient Marketing
● Physician/HCP Marketing
● eMarketing/Digital Marketing
● Customer Engagement/HCP Engagement
● Multichannel Marketing
● Omnichannel Marketing
● Integrated Marketing
● Content Creation
● Customer Engagement/HCP Engagement
● Multichannel Marketing
● Omnichannel Marketing
● Integrated Marketing
● Content Creation
● Social Media
● Public Relations
● Payer Strategy Marketing
● Information Technology
● Legal/Regulatory
● Public Relations
● Payer Strategy Marketing
● Information Technology
● Legal/Regulatory
