November 2-3, 2021 | Virtual Event

ALL TIMES ARE IN EASTERN TIME

Visit our virtual lobby and connect with fellow attendees. You can chat, video, and even make a list of the people you want to meet and knowledge you’re looking to gain through our bespoke 1:1 match-making services.
  • Implementing search and social ad strategies to boost awareness and drive acquisition by reaching potential patients where they most frequently can be found
  • Craft digital ad strategies using targeting techniques to acquire potential patients for your practice/clinical trial, constantly refining creative and copy variants to invigorate ads and optimize ROI
  • Utilizing an optimized email marketing campaign is necessary to leverage your captured leads fully
Nicole O’Brian Brewster
Sr. Manager, Client Partner - Patient Recruitment and PCRU
PFIZER
  • Examine selected attributes: demographics, location, job descriptions, as well as  a need and interest in participation among potential study candidates to identify sub-populations of the study
  • Designing a marketing persona to launch and engage participants in a study in a way that will delight and attract them
  • Gather data and information to learn more about your ideal participant
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time to ask our presenters questions directly, share your thoughts with, and engage with your industry peers face-to-face. This is not a live chat or faceless group—a unique opportunity to replicate those hallway conversations and coffee breaks from live events.
  • Understanding the patient journey and applying this to study planning through focus groups, surveys, and interviews with physicians and patients.
  • Incorporating feedback in protocol design and study tool development to decrease protocol amendments and increase patient and investigator engagement.
  • Implementing upfront recruitment planning and program-level recruitment strategies and enable proactive enrollment risk management
  • Discuss the impact that patient engagement has on the success of a clinical trial and how it is a critical factor in maximizing the chance of compliance
  • Engaging patients more to foster a trusted relationship where both the researchers and patients understand what is essential for the trials’ success
  • Building a robust engagement strategy to help patients feel well-informed on critical happenings during trials
Tricia Buchheit
Associate Director, Patient Recruitment
ALNYLAM PHARMACEUTICALS
  • Starting with a protocol impact analysis and considering the patient journey to positively impact study success downstream
  • Creating a study recruitment strategy including the clinical and medical teams
  • Devising a country-level patient strategy by surveying in-country regulatory staff for up-to-date information on what can and can’t be used
Taylor Crush
Associate Director, Patient Recruitment and Retention
TAKEDA PHARMACEUTICALS
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time to ask our presenters questions directly, share your thoughts with, and engage with your industry peers face-to-face. This is not a live chat or faceless group—a unique opportunity to replicate those hallway conversations and coffee breaks from live events.
  • Review the FDA’s guidance “Enhancing the Diversity of Clinical Trial Populations – Eligibility Criteria, Enrollment Practices, and Trial Designs.”
  • Hear about specific case studies and strategies on how to include ethnic bridging in your early clinical development plans to hasten the regulatory acceptance of data worldwide
  • Building trust with patient advocacy groups, investigator networks, regulatory agencies, and industry partners to increase participation and retention of diverse patients in your clinical studies
Moderator:
TBD

Panelists:
Veronica Moore
Patient Advocacy Manager
HORIZON THERAPEUTICS

Ubong Peters, 
Operations Insights Analyst - Product Development Global Clinical Operations
GENENTECH

Shireen Ghawri
Senior Manager, Patient Recruitment & Retention
ABBVIE

Nicole O'Brien Brewster
Sr. Manager, Client Partner - Patient Recruitment and PCRU
PFIZER
  • Using emails and making regular follow up calls to keep tabs on patients and monitor their progress
  • Create a patient portal that enables patients and health care providers to interact easily and conveniently
  • Create a robust, reliable, and well-updated website with links to current trends and studies about the disease. Providing your own website is quite helpful when patients are looking for important information about a particular condition.
  • Provide patient education videos that outline strategies in managing a particular disease
  • Patient Centricity”... Now What? Real-World Examples of Patient Centric Strategies to Optimize Enrollment
  • Harness the most effective digital channels and technologies to enhance patient recruitment, increase patient engagement through clinical trials, and access key information on their treatment
  • Best practices in boosting patient recruitment and adherence to gain vital patient feedback to improve the experience and effectiveness of clinical trials
Visit our virtual lobby and connect with fellow attendees. You can chat, video, and even make a list of the people you want to meet and knowledge you’re looking to gain through our bespoke 1:1 match-making services.
  • Developing e-marketing initiatives to enhance volunteer participation in your clinical studies
  • Collect and analyse data and rework aspects of recruitment strategies and plan; to develop cost-effectiveness metrics for different recruitment strategies
  • Personalise your clinical trial marketing and advertising through segmentation and get valuable human insights to determine what participants say they are doing versus what they are actually doing  to help uncover the driving forces behind the clinical trials they choose
  • Focusing on the quality of your content strategy and not just the frequency of SEO keywords to enhance the patient experience and drive conversions
Melanie Goodwin
Director, Patient Recruitment Programs
PFIZER
  • Improving patient experience to reduced burden and increase engagement
  • Leveraging novel technologies to create options for trial participants outside of the conventional clinical setting by improving access and convenience
  • Improving reliability and accuracy of data using technology such as wearables, apps, and smartphones keeping data organized and safe
  • Reducing the recruitment burden on CROs and sponsors
  • While addressing patient recruitment, how can you ensure underrepresented patient populations are also brought into the fold for a trial?
  • Understanding how decentralized trials can help clinicians and sponsors reach a wider population of participants, and strengthen engagement with more technology-savvy generations
Moderator:
Nick Palumbo
Director, Feasibility and Study Start-up
TAKEDA PHARMACEUTICALS

Panelists:

Eric Mayer
CEO
EDP BIOTECH CORPORATION

Yvonne Chan
Senior Director, Digital Medicine
OTSUKA

Stephen Lutsch
Director, Head of Revolutionize Clinical Trials
LEO PHARMA
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speakers may have questions for you as well!
  • Engage in digital patient recruitment to not miss out on valuable ways to engage new, active audiences
  • Using digital ads and EHRs to boost patient recruitment and retention and take a significant step toward speeding up the publishing process.
  • Learn how to bring vital treatments to market as quickly as possible and avoid stiff fines from the FDA for missed deadlines
Zinatara Manji
Senior Director Global Regulatory Affairs, Innovation
GSK
  • Learn how an omnichannel strategy allows for efficient, effective targeting of potential research participants immediately upon diagnosis
  • Implementing an omnichannel recruitment approach to reaching potential patients, caregivers, and healthcare professionals through a multitude of channels, including social media and search marketing
Visit our virtual lobby and connect with fellow attendees. You can chat, video, and even make a list of the people you want to meet and knowledge you’re looking to gain through our bespoke 1:1 match-making services.
  • Learn how to leverage digitization for better recruitment and engagement strategy
  • Creating awareness to support and keep the patient community engaged through social channels
  • Understanding the digital transformation of clinical trial recruitment
  • Navigating and maximizing digital advertising platforms
  • Understanding and implementing digital recruitment campaigns
  • Determine cultural and language factors for advertising and recruitment effectiveness
  • Discuss the strategies that have worked so far as deployed during Covid, what has been learned as we operate in this new normal and what changes are here to stay
  • Integrating targeted media tactics to reach more patients throughout their healthcare journey, while also keeping them more engaged and creating greater retention among your patient population
  • Using external advertising tactics such as Paid Search ads to produce higher ROI
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speakers may have questions for you as well!