ON-DEMAND CONTENT | VIRTUAL EVENT
We are now in a period of significant change for both pharma and healthcare marketing. As there has been continued changes for managed market account managers regarding the uncertain future for the coverage and reimbursement, it is imperative for payer marketers and managed care executives from PBM, payer, and life science companies to offer great insight to healthcare delivery trends’ and patient adherence impact and the future of healthcare. At the Payer Marketing and Capabilities Summit, attendees will learn the importance of boosting payer strategies and consumer engagement.
SPEAKER HIGHLIGHTS
Christopher Elia
Associate Director, Market Access Analytics
TAKEDA
Farah Jivraj
Head, Market Access and Stakeholder Relations (Canada)
BIOGEN
Douglas Jordan
Senior Director, Payer Marketing & Strategy
BAUSCH HEALTH
James Miteff
Account Management Vice President, Market Access
UROVANT BIOSCIENCES
Adi Natu
Principal
ZS
Martjin Negen
Vice President, Commercial Strategy
AM-PHARMA
Joshua Rich
Director, National Accounts
KALA PHARMACEUTICALS
Alexine WC Tranquada
Global Market Access
MERCK AND CO INC
Jessica Wong
Vice President, Product Marketing
ALUCIO
TOP 5 REASONS TO PURCHASE
- Develop digital outreach to specifically tailor it to individual stakeholders and define clear metrics for interactions and personalized messaging
- Identify inflection points which can be used to target and drive behaviour change during HCP and patient engagement
- Understanding awareness gaps to build a customer centric strategy to enhance customer engagement and experience to HCPs and patient needs
- Leverage health information technology to manage and analyze data while utilizing value based care programs to help reduce medical costs
- Focus on digital communication innovations and how they support brand marketing and sales teams to communicate new value propositions
Who Should PURCHASE
Pharmaceutical, Medical Device, Biotechnology, Payer and Health Care System Companies
C-Level, VPs, Directors, Managers, and Executives With responsibilities in the following areas:
- Payer Marketing
- Managed Markets
- Market Access
- Strategic Account Management
- Pricing
- Reimbursement
- Pricing & Reimbursement
- Commercial Pricing
- Pricing Strategists
- Health Economics
- Patient Services
- Outcomes Research
- Regulatory Affairs
- Governmental Affairs
- Public Affairs
- Public Policy Directors
- Operations
- Governmental bodies
- Regulatory bodies
- Commercial Strategy
- Health Systems Liaisons
- Care Coordination
- HEOR (Health Economics and Outcomes Research)
- Legal
- Compliance
Service Providers
- Market Access Solution Providers
- Pricing and Reimbursement Consultants
- Data Analytics providers
SPONSOR
On-Demand Content
$195