On-Demand Content | Virtual Event
As pharmaceutical marketers enter 2021, they have been noticing many shifts in advertising industry trends. New trends such as the change in consumer behavior, new regulations eliminating third-party cookies, and much more. Being that almost 60% of the entire world is online, they are doing much more than working from home and checking their emails, but they are on social media, reading the news, online shopping, or even streaming their favorite shows online.
The increase of digital advertising and programmatic marketing reaches people during their daily routine. It also allows you to target the right audience at the right time, personalizes your brand experience, as well as give you access to data analytics which encourages consumers to start a relationship with your brand.
Our Programmatic Marketing for Pharma event will teach and ensure pharma marketers work within regulatory boundaries that promote a culture which encourages innovation, creativity without compromising compliance and focusing on patient and consumer centric approaches while learning new trends.
SPEAKER HIGHLIGHTS
Yigal Aviv
Digital Services Manager
PFIZER
Shawna Boynton
OmniChannel Marketing Manager
NOVO NORDISK
Brian Cantwell
Vice President, Digital Strategy and Operations
BAYER
Rochelle Carvalho
Manager, Digital Marketing
WEST PHARMACEUTICALS
Everett Crosland
Chief Commercial Officer
COGNITO THERAPEUTICS
Gonzalo Durban
Head of Data and Analytics
ALMIRALL
Elaine Gamble
Head, Digital Engagement, CNS Division
OTSUKA
Gigesh Gangadharan
Digital Marketing & Media Consumer Lead
SANOFI US
Erica Hawthorne
Executive Director, Digital Media Strategy & Operations
BAYER
Michelle Lo
APAC Consumer Experience Organization
JOHNSON & JOHNSON CONSUMER HEALTH
Nick Lucente
Senior Director, Oncology Digital Marketing
BAYER
Ryan McGinnis
Bio-Medicines Omnichannel Advisor
ELI LILLY AND COMPANY
Chris Neuner
Chief Strategy Officer
PULSEPOINT
Christopher Nugent
Senior Director, Digital Marketing and Strategy
KINIKSA PHARMACEUTICALS
Glennis Richards
Director, Digital Media Operations
BAYER
Mike Ruta
Director, Oncology Consumer Marketing - Zejula
GSK
Jennifer Willey
Senior Director Business Development
THE TRADE DESK
TOP REASONS TO PURCHASE
- Clarify the benefits of programmatic marketing and how it increases transparency, efficiency in your marketing budget, as well as speed and agility
- Understand why programmatic strategies are being held back and draw key takeaways for your programmatic efforts
- Discuss the tools in programmatic marketing from AI, Blockchain, 5G, and integrated marketing and how each can improve your marketing campaign
- Navigate through healthcare regulatory pitfalls from each country for safe content targeted to your specific audience
- Differentiate omni-channel vs multi-channel approaches and the benefits and challenges of each within your marketing strategy
WHO SHOULD PURCHASE
Pharmaceutical, Biotechnology, and Medical Device professionals whose responsibilities include:
- Digital Media
- Media
- Integrated Media
- Media Analytics
- Electronic Media
- Digital Marketing/Advertising
- Marketing
- Consumer Marketing
- Marketing Technology
- Marketing Operations
- Ad Tech
- Customer Experience
- Advertising
- Attribution
- eMarketing
- Digital Strategy
- Analytics
- Programmatic Sales/Strategies/
Implementation
- Omnichannel Marketing
- Brand/Product Managers
- Content Management Strategy
- Global Accounts
- Shopper Marketing
- User Experience Design
- Mobile Strategy
- E-Commerce
- Regulatory Marketing/Advertising
Secondary Market:
- Media Agencies
- Healthcare Marketing/Advertising Agencies
- Healthcare Publishers
- Software Providers
- Targeting/Data Analysts
- E-Commerce Service Providers
- Media Publishing Service Providers
- Programmatic Marketplace Access Providers
- Digital Advertising/Strategy Agencies
- HIPAA Compliance Consultants
Sponsors
MEDIA PARTNERS
