Precision & Programmatic Marketing for Pharma

October 19-20, 2021 | Virtual Event

As pharmaceutical marketers enter 2021, they have been noticing many shifts in advertising industry trends. New trends such as the change in consumer behavior, new regulations eliminating third-party cookies, and much more. Being that almost 60% of the entire world is online, they are doing much more than working from home and checking their emails, but they are on social media, reading the news, online shopping, or even streaming their favorite shows online.

The increase of digital advertising and programmatic marketing reaches people during their daily routine. It also allows you to target the right audience at the right time, personalizes your brand experience, as well as give you access to data analytics which encourages consumers to start a relationship with your brand.

Our Programmatic Marketing for Pharma event will teach and ensure pharma marketers work within regulatory boundaries that promote a culture which encourages innovation, creativity without compromising compliance and focusing on patient and consumer centric approaches while learning new trends.

SPEAKER HIGHLIGHTS

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TOP REASONS TO ATTEND

Clarify the benefits of programmatic marketing and how it increases transparency, efficiency in your marketing budget, as well as speed and agility
Understand why programmatic strategies are being held back and draw key takeaways for your programmatic efforts
Discuss the tools in programmatic marketing from AI, Blockchain, 5G, and integrated marketing and how each can improve your marketing campaign
Navigate through healthcare regulatory pitfalls from each country for safe content targeted to your specific audience
Differentiate omni-channel vs multi-channel approaches and the benefits and challenges of each within your marketing strategy

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WHO SHOULD ATTEND

Pharmaceutical, Biotechnology, and Medical Device professionals whose responsibilities include:

Digital Media
Media
Integrated Media
Media Analytics
Electronic Media
Digital Marketing/Advertising
Marketing
Consumer Marketing
Marketing Technology
Marketing Operations
Ad Tech
Customer Experience
Advertising
Attribution
eMarketing
Digital Strategy
Analytics
Programmatic Sales/Strategies/
Implementation

Omnichannel Marketing
Brand/Product Managers
Content Management Strategy
Global Accounts
Shopper Marketing
User Experience Design
Mobile Strategy
E-Commerce
Regulatory Marketing/Advertising

Secondary Market:

Media Agencies
Healthcare Marketing/Advertising Agencies
Healthcare Publishers
Software Providers
Targeting/Data Analysts
E-Commerce Service Providers
Media Publishing Service Providers
Programmatic Marketplace Access Providers
Digital Advertising/Strategy Agencies
HIPAA Compliance Consultants

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NETWORKING CAPABILITIES

✔ Virtual Matchmaking: Visit our virtual lobby and connect with fellow attendees using our platform’s matchmaking technology. You can chat, video, and even make a list of the people you want to meet and the knowledge you’re looking to gain through our bespoke 1:1 match-making services

✔ Roundtable Networking throughout the Summit will give you the chance to connect and meet in-depth your fellow attendees as well as our Sponsors and Speakers

✔ The platform we use allows us to make polls, QA, and chat during the sessions.

✔ Virtual Happy Hour: Grab a drink and bring it to your screen to cheers from afar while continuing to chat with and get to know your fellow conference participants.

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MEDIA PARTNERS

If you are interested in Sponsorship options contact Jayson Mercado at Jayson@momentumevents.com