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Zoë Dunn

President & CEO

HALE ADVISORS

Uncertainty is the Hot Word in Town, Let's Discuss Regulatory Trends and the Recent Changes in OPDP and How it Affects PRC/MLR

Melissa Sadowski

Director, US Advertising and Promotion

EMD SERONO
 

Explore the Nuances of Product Launches and the Optimal Ways to Bring Your PRC Teams Onboard While Fostering Collaboration with Marketing Teams 

Darshna Vasani

Associate Director in Promotion Compliance

OTSUKA

Ashley Long

Manager, Medical Affairs

SK LIFE SCIENCES

Ana Rasack

Associate Director Promotional Material Review Chair

MENARINI STEMLINE

Christi Bruce

Promotional Excellence & Standards For Advertising & Promotion Head

SANOFI

Zoë Dunn

President & CEO

HALE ADVISORS

Focus on the Execution of the DAM and How it Should Complement with Modular Content

• Learn how to effectively implement DAM systems that support seamless modular content workflows
• Explore best practices for aligning DAM with MLR processes to ensure speed without sacrificing compliance
• Discover how DAM can unlock efficiencies in content creation, review, and deployment across channels

Rishi Kadiwar

VP Strategy

LIVEWORLD

Deep Dive into the Latest Warning Letters Issued and Discuss What the Trends Are

Rebecca Rivera Torres

Associate Director Advertising and Promotion Compliance

LUNDBECK

Discuss the Daily Activity of Review Teams and Share Best Practices on How to Keep your PRC/MRL Streamlined

Kristi Sanford

Head, US Content Clearance and Peer Education

UCB
 

Ask our Expert Panel Members Questions Regarding any Aspect of MLR-PRC. We Will Collect Questions Throughout the Day and Then Have them Answered

Larry Herring

Senior Director, Regulatory Affairs, Advertising & Promotion

MERZ AESTHETICS

Leah Donohue

Manager, Promotional Review Operations

SUPERNUS PHARMACEUTICALS

Gary Wieczorek

Director, Regulatory Affairs, U.S. Advertising and Promotion

ABBVIE

Zoë Dunn

President & CEO

HALE ADVISORS

Identify the Situations that Call for Additional Peers to Get Involved, How to Exhaust and When to Educate by Escalating

• Use escalation moments as opportunities to clarify guidance, build consensus, and strengthen future decision-making
• Explore strategies to resolve challenges constructively by exhausting internal alignment before moving upward
• Learn to recognize red flags and determine when an issue truly warrants cross-functional or leadership involvement 

Manage Your Agency Partners Effectively, Discuss Best Practices on Working with them and Selecting the Right Agency for the Right Projects

• Discover best practices to get new agency partners up to speed quickly and integrated seamlessly with your team
• Gain tips for managing agency relationships effectively while maintaining compliance and quality control
• Learn criteria and strategies to choose agencies that align with your brand, compliance needs, and project goals

Explore Concrete Applications on How AI is Being Successfully Used to Expedite and Support PRC/MLR Operations

• Explore real-world examples of how AI technologies are accelerating review workflows and boosting efficiency
• Learn how AI supports PRC/MLR teams by identifying compliance risks and streamlining content analysis
• Understand the potential of AI to transform promotional review while maintaining rigorous regulatory standards

Learn How Companies are Adapting and Reacting to DTC Commercials' Final Rule and the Changes Being Made in Social Media Presence to Avoid Regulatory Action

Gary Wieczorek

Director Regulatory Affairs

ABBVIE

Analyze How to Successfully Measure your MLR/PRC Effectively, Reducing Review Rounds Becoming More Effective

• Master Key Performance Metrics – Learn how to track and analyze metrics that truly reflect MLR/PRC effectiveness and impact
• Discover strategies to streamline workflows and minimize back-and-forth in the review process
• Implement best practices that enhance consistency, speed, and compliance across promotional review teams

Engage on the Importance of the Coordinator Role and the Future Career Paths Coordinators Can Explore

Leah Donohue

Manager, Promotional Review Operations

SUPERNUS PHARMACEUTICALS

Melissa Sadowski

Director, US Advertising and Promotion

EMD SERONO