On-Demand Content | Virtual Event

AGENDA – ALL TIMES ARE IN EASTERN TIME

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Tierney Saccavino, Executive VP, Corporate Communications, ACORDA THERAPEUTICS
During the pandemic we have reinvented how we engage with customers, however also internally we have taken new paths in order to connect and engage with managers and employees. Summits and global town hall meetings taking place virtually requires a completely different approach than a regular meeting.

  • How to boost engagement in internal virtual meetings
  • Learnings from 12-15 months of virtual events
Kristian Lysgaard, Director, Head of Global Communication, Center of Expertise, LEO PHARMA
  • What the research tells us
  • Top 5 tips for how communicators can support brands and companies in creating authenticity
  • GSK PR campaign case study
Big pharma and public relations remained in the spotlight and has caught the public perception positively throughout 2020. More so than ever, pharmaceutical companies are witnessing stronger relationships within the medical community, which has pushed us to come together and problem-solve solutions for both physicians and patients. Can COVID-19 help rebuild Pharma’s Reputation?

  • Explore what the industry adapted to in the past 10-12 months
  • Pushing the momentum forward: Understand the future opportunities and see where we go next
Moderator:
Peter Pitts (Former Associate Commissioner, FDA) PresidentCENTER FOR MEDICINE IN THE PUBLIC INTEREST

Panelists:
Ray Jordan, Chief Corporate Affairs Officer, MODERNA
Amy Atwood, Head, VACCINE COMMUNICATIONS
Ryan Kuresman, Executive Vice President of Global Public Affairs, GCI HEALTH
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Meet The Speaker Roundtable For The 10:05 Session

Kristian Lysgaard, Director, Head of Global Communication, Center of Expertise, LEO PHARMA
Meet The Speaker Roundtable For The 10:30 Session

Anna Padula, Director Of Communications, US Specialty Pharmaceuticals GLAXOSMITHKLINE
Meet The Speaker Roundtable For The 10:55 Session

Peter Pitts,(Former Associate Commissioner, FDA) PresidentCENTER FOR MEDICINE IN THE PUBLIC INTEREST
Ray Jordan, Chief Corporate Affairs Officer, MODERNA
Amy Atwood, Head, VACCINE COMMUNICATIONS
Ryan Kuresman, Executive Vice President of Global Public Affairs, GCI HEALTH
  • Setting the tone of how internal communicators can create a company culture in a virtual world
  • Analyze new approaches on how internal/external communicators are engaging with a younger audience entering the workforce
  • Develop content in a way that your audience is interested and absorbing a more relevant, flexible, and sensitive infrastructure
Eric Althoff, Principal and Owner, FINISH LINE COMMUNICATIONS STRATEGIES
  • Understand which new tactics were implemented, which will stay and which will go
  • Share personal experiences regarding challenges that have come up unexpectedly and how did you pivot
  • Adapting and implementing creative ways to reach your broader audience virtually
Moderator:
Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS

Panelists:
Staci Gouveia, Director – Corporate Communications and Public Relations, AFAXYS
Diana Moore, Head of Global Corporate Communications, AMICUS THERAPEUTICS
Shweta Munjal, Vice President and Global Head, Corporate Communication, LUPIN
Stephanie Marchesi, President, WE Global Health & North America Eastern Region, WE COMMUNICATIONS
  • Understand how to engage your workforce as well as engage reporters in a virtual world
  • Creating patient-centric content to tailor information towards individuals interests
  • Implement nimble frontline operations with digital channel expertise, analytic initiatives and learning tools
Sarah Connors, Executive Director, Head of U.S. CommunicationsONCOPEPTIDES
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Meet The Speaker Roundtable For The 12:00 Session

Eric Althoff, Principal and Owner, FINISH LINE COMMUNICATIONS STRATEGIES
Meet The Speakers Roundtable For The 12:25 Session

Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS
Staci Gouveia, Director – Corporate Communications and Public Relations, AFAXYS
Diana Moore, Head of Global Corporate Communications, AMICUS THERAPEUTICS
Shweta Munjal, Vice President and Global Head, Corporate Communication, LUPIN PHARMACEUTICALS
Stephanie Marchesi, President, WE Global Health & North America Eastern Region, WE COMMUNICATIONS
Meet The Speaker Roundtable For The 1:15 Session

Sarah Connors, Executive Director, Head of U.S. Communications, ONCOPEPTIDES
  • The elevation of the Diversity and Inclusion officers’ role and their critical partnership with corporate communications
  • Identifying, developing and retaining diverse public relations and communications talent
  • Leveraging D&I strategies and diverse teams to improve productivity, creativity and overall performance
Moderator:
Nicole Platzer, Head of External Diversity, Inclusion, and Belonging, ALEXION PHARMACEUTICALS

Panelists:
Roslyn Patterson, Vice President, Marketing and Communications, IONIS PHARMACEUTICALS
Christine Lindenboom, Senior Vice President, Investor Relations and Corporate Communications, ALNYLAM PHARMACEUTICALS
We all know that authenticity is key in telling stories, but how do you keep this while navigating approvals and staying within message guardrails? In this session you will:

  • Hear examples of how to step filming to capture the heart of the story
  • Understand how to approach interviews that draw out the person’s experience
Amanda Phraner, Director, Public Affairs and Social MediaHORIZON THERAPEUTICS
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Meet The Speaker Roundtable for 1:55 Session

Moderator:
Nicole Platzer, Head of External Diversity, Inclusion, and Belonging, ALEXION PHARMACEUTICALS

Roslyn Patterson, Vice President, Marketing and Communications, IONIS PHARMACEUTICALS
Christine Lindenboom, Senior Vice President, Investor Relations and Corporate Communications, ALNYLAM PHARMACEUTICALS
Meet The Speaker Roundtable for 2:30 Session

Amanda Phraner, Director, Public Affairs and Social Media, HORIZON THERAPEUTICS

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

  • Analyze how Pacira took patient testimonials and created it into an Award Winning Documentary
  • Understanding new healthcare communication trends and ways they are fundamentally changing landscape of women and healthcare
  • Utilizing your relationships with patient advocates to passionately share your brand and engage with your audience
Madeline Gooding, Director, Corporate Communications, PACIRA PHARMACEUTICALS
  • Discuss "traditional" integrated and multichannel approaches
  • How do social media policies make sure it is rightfully channeling the brand and hitting your target market
  • Adjust an organization to meet the needs in a hybrid world
  • Differentiate your products through your specific engagement; how do you launch a product in the midst of a global pandemic
  • Understand what comes next - what is the new footprint of corporate communications going to look like?
Moderator:
Paul Murasko, Senior Director, Digital Customer Interaction, IPSEN PHARMACEUTICALS

Monica Perez, Director – Corporate Affairs, NOVEN PHARMACEUTICALS
Marisa Sharkey, Senior Manager, US Communications, NOVO NORDISK
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Meet The Speaker Roundtable for 10:00 Session

Madeline Gooding, Director, Corporate Communications, PACIRA PHARMACEUTICALS
Meet The Speaker Roundtable for 10:25 Session

Paul Murasko, Senior Director, Digital Customer Interaction, IPSEN PHARMACEUTICALS
Monica Perez, Director – Corporate Affairs, NOVEN PHARMACEUTICALS
Marisa Sharkey, Senior Manager, US Communications, NOVO NORDISK
  • Compare what the new normal of public health and hygiene will look like for those who are high risk to those who aren't
  • How will COVID-19 experience impact healthcare behaviors and how will communications need to adapt
  • Understand the dynamics to communicate in compelling ways that will resonate with people to change their behavior and minds (micro-targeting)
Moderator:
Penny Mitchell, Senior Director, Marketing and Communications, LUPUS RESEARCH ALLIANCE

Panelists:
Shanelle Gabriel, Artist, Educator, LUPUS ADVOCATE
Matthew Libassi, Lead Media Relations Specialist, NORTHWELL HEALTH’S FEINSTEIN INSTITUTES
Over the past five years - the role of communications became the epicenter of an organization. It is beyond your website and brand or how you communicate to the media. You may notice that there are broader titles beyond “Head” or “Director” of Communications but now C-Suite Level Title. In this interactive round table, industry Communication professionals will:

  • Discuss the evolution of Communications - how can top leading communicators argue to make C-Level positions part of management in an organization
  • Navigate how you structure your C-Suite Level role if there is one within your organization
  • As women still remain the top gender and influencers in the Public Relations field - how can women take top industry leading roles in other areas of the company
Moderator:
Sara Pellegrino,Vice President Public Relations, Investor Relations, IOVANCE THERAPEUTICS

Panelists:
Beth Boswell, Associate Director of Communications, Cardio-Renal-Metabolic, NOVARTIS
Helen Tarleton, Associate Director, Corporate CommunicationsUCB
Heather Hunter, Vice President, CommunicationsVENATORX PHARMACEUTICALS
  • How to have a multi-audience approach to engage with internal and external stakeholders (including the media, KOLs, etc)
  • Reinventing your multi-channel communication and vertical strategies; thinking beyond traditional media
  • Advancing your creativity while maintaining the effectiveness in a virtual world
Laure Park, Senior Vice President, Investor Relations and Corporate Affairs, ENDO INTERNATIONAL
Heather Zoumas Lubeski, Vice President, Corporate Affairs, ENDO INTERNATIONAL
Meet The Speaker Roundtable for 11:20 Session

Penny Mitchell, Senior Director, Marketing & Communications, LUPUS RESEARCH ALLIANCE
Shanelle Gabriel, Artist, Educator, LUPUS ADVOCATE
Matthew Libassi, Lead Media Relations Specialist, NORTHWELL HEALTH’S FEINSTEIN INSTITUTES
Meet The Speaker Roundtable for 12:05 Session

Moderator:
Sara Pellegrino,Vice President Public Relations, Investor Relations, IOVANCE THERAPEUTICS

Panelists:
Beth Boswell, Associate Director of Communications, Cardio-Renal-Metabolic, NOVARTIS
Helen Tarleton, Associate Director, Corporate CommunicationsUCB
Heather Hunter, Vice President, CommunicationsVENATORX PHARMACEUTICALS
Meet The Speaker Roundtable for 12:40 Session

Laure Park, Senior Vice President, Investor Relations and Corporate Affairs, ENDO INTERNATIONAL
Heather Zoumas Lubeski, Vice President, Corporate Affairs, ENDO INTERNATIONAL
  • Analyze today's changing landscape and how it's defining HCP interactions of the future
  • Applying learnings from siloed experiments in the digital space
  • Coordinating desperate activities and innovations into an overarching digital strategy
Morris Kimble, Associate Director, Digital Marketing, ABBVIE
  • Increasing commercialization of your product holistically
  • The Time is Now: Reimagining your patient and collaborate with the community earlier to enhance relationships and understand their needs
  • Deploy a patient centric model and increase value based data and real world data
Moderator:
Laura J. Keller, Director, Head of CEO Communications, BIOGEN

Panelists:
Monique Da Silva, Senior Vice President, AVROBIO
Tyler Marciniak, Senior Strategy Director, Patient Centricity, ASTELLAS
Alina Kolomeyer, Pharm.D., Director, Communications, AMARIN CORP
The #RAREis program is designed to uplift the voices, faces and experiences of people living with rare disease. Learn what happens when you go beyond traditional storytelling to create programs that make an impact in the lives of patients and their families

Michelle Rivas, Senior Manager, Product Communications, HORIZON THERAPEUTICS
Meet The Speaker Roundtable for 1:30 Session

Morris Kimble, Associate Director, Digital Marketing, ABBVIE
Meet The Speaker Roundtable for 1:55 Session

Moderator:
Laura J. Keller, Director, Head of CEO Communications, BIOGEN

Panelists:
Monique Da Silva, Senior Vice President, AVROBIO
Tyler Marciniak, Senior Strategy Director, Patient Centricity, ASTELLAS
Alina Kolomeyer, Pharm.D., Director, Communications, AMARIN CORP
Meet The Speaker Roundtable for 2:20 Session

Michelle Rivas, Senior Manager, Product Communications, HORIZON THERAPEUTICS
Tierney Saccavino, Executive VP, Corporate Communications, ACORDA THERAPEUTICS