PR Life Sciences Public Relations & Communications Summit

JUNE 22-23, 2022
Hyatt Regency, Morristown, NJ

Get your Free VIP Pass Here

*Only available to professionals who are part of a pharmaceutical, medical device or biotech company

AGENDA – ALL TIMES ARE IN EASTERN TIME

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Tom Jones
Managing Partner, Head, New York Health and Pharma Sector
FINN PARTNERS
Erin Willis
Associate Professor of Advertising, Public Relations and Media Design
UNIVERSITY OF COLORADO, BOULDER
  • How to build capabilities and elaborate what stories we want to tell within company values
  • Understanding what role communications functions play in developing priming, and achieving sustainability goals in this sector
Helen Tarleton
Associate Director, Corporate Communications
UCB

Laure E. Park
Senior Vice President, Investor Relations and Corporate Affairs
ENDO PHARMACEUTICALS
  • Understanding the partnership Between Diversity and Inclusion and Corporate Communicators
  • Explore models of Diversity and Inclusion and communication partnerships which helps optimize internal messaging and branding
  • Align between internal Diversity and Inclusion employee strategies and your brand
Moderator:
Joyce Pearl
Director, Commercial Communications
MALLINCKRODT

Panelists:

Jane Yarbrough
Director, Corporate Communications & Business Planning
MERZ THERAPEUTICS

Marisa Sharkey
Director for Corporate Communications
HARMONY BIOSCIENCE
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
“Thought leadership” is a hot commodity in our business, and a term that gets a lot of use – but what exactly does strategic thought leadership entail, and how can organizations operationalize to elevate visibility and reputation? Implemented correctly, thought leadership has the power to provide both context and new entry points for key audiences to engage with your brand, your leadership, and the bigger problems your company and product addresses. Join thought leadership expert and messaging strategist Arielle Bernstein Pinsof, MPP, to learn about the right way to express authentic leadership that creates value for your company.

Arielle Bernstein Pinsof
Partner, Health Practice
FINN PARTNERS

  • Discuss the five stages of purpose washing and what this means from a corporate affairs level
  • Analyze the evolution of purpose washing and how to avoid it
  • Why does this exist and how it affects the patients experience
Anthony Farina
Chief Communications Officer and Vice President, Corporate Affairs
CSL
  • Setting the tone of how internal communicators can create a company culture in a virtual world
  • Analyze new approaches on how internal/external communicators are engaging with a younger audience entering the workforce
  • Develop content in a way that your audience is interested and absorbing a more relevant, flexible, and sensitive infrastructure
Moderator:
Gail Cohen
Former Vice President, Corporate Communications

Karla MacDonald
Vice President, Corporate Communications
ENTRADA THERAPEUTICS

Monique Da Silva
Senior Vice President, Corporate Communications
AVRO BIO

Madeline Gooding Nafus
Senior Director, Corporate Communications and Investor Relations
CLOVER BIOPHARMACEUTICALS
Katelyn Joyce
Corporate Communications Lead
TEVOGEN BIO
  • Motivate your employees and ambassadors who tell a story for your brand
  • Understand how health care service corporation used an integrated model for communications throughout the COVID-19 pandemic
  • Share lessons learned and new approaches that helped shift and engage employees in a more hybrid environment
Alana Darden
Vice President, Corporate Communications
UROVANT BIOSCIENCES
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
  • Many communicators have spent time at an agency but typically it’s early in their career, Karen Hagens, Global VP of Corporate Communications at Worldwide Clinical Trials, shares her career journey lessons after 15 years at GSK led her to a senior agency role and back again into an in-house Corporate communications role.
  • Do you wonder if you are getting the best out of your agency partner? Are you setting the right expectations and collaboration framework? Ever assumed/wondered what happens on the other side?
  • Apply specific lessons and key takeaways to your corporate communications role and your own personal career journey
Karen Hagens
Vice President, Global Corporate Communications
WORLDWIDE CLINICAL TRIALS
Sponsored by: Finn Partners

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

  • Analyzing how to educate and how Zoom and other technology opened the door for advancement
  • What will healthcare look like in 2030? 2040 - new 10 year plans!
  • Realizing the future of healthcare and how COVID embraces new ways of thinking and different technologies
Moderator:
Penny Mitchell
Senior Director, Marketing and Communications
LUPUS RESEARCH ALLIANCE

Panelists:
Sarah Mena Guerrero
Senior Director, Corporate Communications
BLUEPRINT MEDICINES

Rachel Hutman
Founder and CEO
FORD HUTMAN MEDIA
  • Navigating an ecosystem-based course forward with science as our guide
  • Understanding intellectual property protection to enhance 21st century drug development the urgency of health literacy and healthy equity
Peter Pitts
Former Associate Commissioner, FDA, President
CENTER FOR MEDICINE IN THE PUBLIC INTEREST
  • Evaluate your digital communication trends and value delivery
  • Continue innovating and make their online experiences and customer engagement communications more effective
  • Lessening the turnover for your company
  • Optimize your strategies by understanding key trends and enhancing consumer engagement
Michelle Rivas
Senior Manager, Product Communications
HORIZON PHARMACEUTICALS
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
  • Utilizing PR tactics such as social media, celebrity endorsements and advocates (and other examples)
  • Discuss experiences and ideas on ways that helped navigate the business
  • Communicating the message to help share pricing and strategy and value
  • What do we see in trends regarding certain therapeutic areas
Ken Inchausti
Head, Investor Relations and Communications
OCUGEN

Matthew Libassi
Senior Public Relations Specialist
NORTHWELL HEALTH

Heather Hunter
Vice President, Communications
VENATORX PHARMACEUTICALS
  • Building the public’s trust in pharma not only on the vaccine, but in other medications
  • Understanding the importance of data and clinical communications to find a brand new way to communicate with consumers
  • Discuss ways on what you believe is a great new way to communicate with consumers
Lauren Musto
Senior Director and Head, Corporate Communications 
SIERRA ONCOLOGY
The WHO reports that COVID-19 has triggered a 25% increase in the prevalence of anxiety and depression worldwide. Now more than ever, companies need to communicate with their employees about mental wellness and incorporate mental wellness into their culture. The communications function plays a key role in finding the right words to speak about mental health internally and externally. In this chat, we'll discuss:

  • How can communications teams demonstrate their company's commitment to mental wellness both internally and externally?
  • How can employers help their employees feel safe and healthy within the workspace?
  • What can leaders do to build an open community where they prioritize productivity and efficiency but still encourage boundary-setting and authenticity?
  • How can the life sciences shift the narrative of mental health in the workplace?
Lauren Perna
Mental Health Patient Advocate