ReImagine Pharma Marketing West

We have repeatedly heard that a drawback of attending events is that it is too cost-prohibitive to bring entire teams. Therefore, we have created a format that removes this barrier by providing pharma with free passes AND free hotel stay to explicitly allow for teams to join the event. Furthermore, this ensures that the vast majority of the audience will be represented by pharmaceutical organizations to enhance both the content, offline conversations, and networking amongst your peers.

The  Re:Imagine Pharma Marketing West event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a ‘post-COVID’ viewpoint; to marketing, digital, analytics and enterprise operations teams:

  • How has the pandemic impacted operations?
  • What changes are companies considering?
  • How do we meet customers where they are at in the new normal?
  • What do we as an industry need to do to shift internal mindsets and thinking?
  • How can we develop an integrated commercial vision around customer experience?

The unique opportunity for true interaction between our esteemed speaker faculty and our attendees on a face to face basis provides real value in replicating those hallway and offline conversations from live events

SPEAKING FACULTY

Zara Baker
Zara Baker
Head of Digital

IONIS PHARMACEUTICALS, INC.

Brenda Buechler
Brenda Buechler
Chief Marketing and Brand Advisor

ELEVAI LABS

David Dejonghe
David Dejonghe
Head of Global Portfolio and Product Management

LIFESCAN

Zoe Dunn
Zoe Dunn
President and CEO

HALE ADVISORS

Dan Gandor
Dan Gandor
Director, US Customer Experience

ABBVIE

Kate Greengrove
Kate Greengrove
Head of Commercial Operations

GSK

Damon Harrell
Damon Harrell
Vice President, Marketing, Psychiatry Franchise

ALKERMES

Jeff Headd
Jeff Headd
Vice President, Commercial Data Science

JANSSEN PHARMACEUTICALS

Kevin Hsieh
Kevin Hsieh
Service Lead, Web and Mobile

GENENTECH

Deb Hussain
Deb Hussain
Chief Commercial Officer

ACACIA PHARMACEUTICALS

Edmond Kim
Edmond Kim
Director, Omnichannel Strategy AND Advancement

AMGEN

Soomin Lee
Soomin Lee
Digital Transformation Lead, US Customers

GENENTECH

Dave Mahagnoul
Dave Mahagnoul
Chief of Staff, Head of Strategic Initiatives, US Pharma Capabilities, Insights, Operations

GSK

Kacey Moore
Kacey Moore
Executive Director, Portfolio Consumer Marketing, Inflammation

AMGEN

Julie Miller
Julie Miller
Executive Director, North America Brand Management

BIOMARIN

Paul Murasko
Paul Murasko
Head of Digital Innovation & Marketing Operations

AZURITY PHARMACEUTICALS

Eric Ostrowski
Eric Ostrowski
Enhertu Associate Director, Marketing (US)

DAIICHI SANKYO

Kavitha Parthasarathy
Kavitha Parthasarathy
Executive Director, Commercial Analytics and Forecasting

GILEAD SCIENCES

Sai Punjabi
Sai Punjabi
Global Head, Digital Marketing and Operations

ABBVIE

Raymond Tarr
Raymond Tarr
Commercial Diagnostics Lead

ALEXION

Amanda Wunderley
Amanda Wunderley
Customer Experience Framing and Strategic Operations Lead

PFIZER

Re Imagine Pharma Marketing

Why You Shouldn’t Miss
Our Upcoming Event

At ReImagine Pharma you will:

  • Examine the “future state” of “modern marketing”: from operating model to corporate culture to customer engagement – positioning for success in a constantly evolving business
  • Successfully orchestrate change in the customer journey and building accurate metrics frameworks to more accurately capture customer insights and effectively Inform brand strategy
  • Analyze the role of customer experience in improving patient outcomes: develop an end to end overlay of the patient journey to enable fo 360 degree patient view
  • Develop better campaign briefs to drive next level analytics and advanced experimentation to better measure buyer behavior and adjust internal workload capacity
  • Leverage Artificial Intelligence Across Marketing Functions To Improve Efficiency in Marketing Channels, Expedite Review Processes and Deliver Personalized Content

ReImagine Pharma has been designed for:

SVPs, VPs, Directors, Heads, and Managers from the pharmaceutical, biotechnology, and medical device industries whose responsibilities include:

✔ Marketing
✔ Digital Marketing
✔ Digital Strategy
✔ Integrated Marketing
✔ Multichannel Marketing
✔ Social Media
✔ Content
✔ Mobile Marketing
✔ eMarketing
✔ eBusiness

✔ Global Marketing
✔ Interactive Services
✔ Commercial Excellence
✔ Commercial Operations/ Capabilities
✔ Innovation
✔ Patient Solutions
✔ Customer Experience/ Engagement
✔ Customer Insights
✔ Field Force/SF

SPONSORS

POCN

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