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AGENDA – ALL TIMES ARE IN PACIFIC TIME
Ritesh Patel
Senior Partner, Global Digital Health
FINN PARTNERS
Senior Partner, Global Digital Health
FINN PARTNERS
- How COVID-19 has changed the way consumers engage with brands, products and services
- Why marketing should be at the forefront of digital transformation in a healthcare organization
- How to win the digital race and socialize digital transformation across the organization to ensure long-term growth
Senior Vice President, Digital Health
MARINA MAHER COMMUNICATIONS & RXMOSAIC.
- The COVID impact on HCP communications
- The importance of optimizing NPP through digital channels
- Case Study: accelerating awareness and engagement through novel HCP CRM at launch
Chief Marketing and Brand Advisor
ELEVAI LABS
- Uncovering ‘Hidden Provider Syndrome’
- The clinical case for NPs and PAs
- Misdiagnosis and missed opportunity
- Curing Hidden Provider Syndrome
BU President
POCN
Deb Nevins
EVP Customer Strategy
POCN
Soomin Lee
Digital Transformation Lead, US Customers
GENENTECH
Digital Transformation Lead, US Customers
GENENTECH
- How to leverage big data and predictive analytics for precision targeting efforts
- Unique strategies and programs for finding patients in the rare disease space
- Importance of Talent Transformation to drive sustainable change
Executive Director, North America Brand Management
BIOMARIN
Senior Executive
GOODRX
GOODRX
- How can we ensure we are solving for the right problems?
- How can we bring all stakeholders into the creative process?
- What is co-creation?
- How does co-creation ensure a great experience for users/customers?
- How rapid experimentation can ensure success
- How can we measure the success of our co-creation efforts?
Customer Experience Framing and Strategic Operations Lead
PFIZER
- How has the pandemic impacted operations?
- What changes are companies considering?
- How do we meet customers where they are at in the new normal?
- How can we serve patients beyond just the immediate “job” that our company traditionally has focused on?
- How do we look at customers across their experience and determine what permission we have as a brand to be part of their journey?
- How can agile methodologies/agile thinking’ help overcome challenges and barriers to successful in CX:
○ Barriers to overcome: MLR / Budget / Creative / Investment in technology / GDPR / Measurement / Risk averse nature of the industry / Organizational structure / Data collection and access
○ Examining trends of more pharma companies in-housing more digital operations and expertise, creating “Labs”, and doing more “agile” methodologies – is building large teams to handle this counter-intuitive?
Senior Partner, Global Digital Health
FINN PARTNERS
David Dejonghe
Head of Global Portfolio and Product Management
LIFESCAN
As your organization prepares to dive into Omnichannel, your reviewers may not be prepared to receive modular content, even if your marketers and agencies may not be prepared to develop it. How do you ensure the transition is smooth?
President and CEO
HALE ADVISORS
- Developing a multichannel communication process (just like you would for your customers)
- Upskilling your promotional review teams, marketers and agency partners
- Establishing guidance and process for each step forward
President and CEO
HALE ADVISORS
- Where do teams need to prioritize to deliver a consistent customer and patient experience?
- Omnichannel support for small vs. large brands
- Repurposing content, customized emails – a frank discussion about the cost of omnichannel
- Addressing patient engagement/experience utilizing omnichannel and data
- Leveraging technology tools to uncover and address unmet patient and HCP needs?
- How to figure out where to prioritize our energy first/most and when to take risks
Zoe Dunn
President and CEO
HALE ADVISORS
Panelists:
Damon Harrell
Vice President, Marketing, Psychiatry Franchise
ALKERMES
Bruce Carlson
VP Services Effectiveness & Innovation
AKTANA
Kevin Hsieh
Service Lead, Web and Mobile, Experience Services and Digital Innovation
GENENTECH
Service Lead, Web and Mobile, Experience Services and Digital Innovation
GENENTECH
Ritesh Patel
Senior Partner, Global Digital Health
FINN PARTNERS
Senior Partner, Global Digital Health
FINN PARTNERS
Ritesh Patel
Senior Partner, Global Digital Health
FINN PARTNERS
Tarak Shah
Director of Customer Engagement
FERRING PHARMACEUTICALS
Senior Partner, Global Digital Health
FINN PARTNERS
Tarak Shah
Director of Customer Engagement
FERRING PHARMACEUTICALS
Steven Shepherd
Principal Data Scientist
TWILL (FORMERLY HAPPIFY HEALTH)
Principal Data Scientist
TWILL (FORMERLY HAPPIFY HEALTH)
Isaac Gornichec
Senior Business Director in Business Partnerships
WITHIN3
Senior Business Director in Business Partnerships
WITHIN3
- Role of AI/ ML in driving transformation in healthcare landscape
- Core Building blocks for Data Science Solution in Commercial space
- Capabilities which deliver value at scale
- Case Study: Application of AI/ML in Commercial Pharma
Principal Data Scientist
JANSSEN PHARMACEUTICALS