
May 18-20, 2021 | VIRTUAL EVENT
- Day 1 – November 9, 2020
- Day 2 – November 10, 2020
- Day 3 – November 11, 2020
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
Bob Allen
Lead, Digital Operations and Global Public Affairs
BRISTOL-MYERS SQUIBB
Asheeh Chhabra
NA Commercial IT Head – Digital, Data and Analytics
GLAXOSMITHKLINE
Hans Kaspersetz
CEO
ARTERIC
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB
Melissa Saw
Director – Marketing Procurement
BAYER
Bob Allen, Lead, Digital Operations and Global Public Affairs BRISTOL-MYERS SQUIBB
Asheeh Chhabra , NA Commercial IT Head – Digital, Data and Analytics,GLAXOSMITHKLINE
Hans Kaspersetz CEO ARTERIC
Melissa Saw Director – Marketing Procurement BAYER
Zoe Dunn
Principal
HALE ADVISORS
Moderator:
Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
Panelists:
Dan Gandor Director, US Customer Experience, Oncology and Virology ABBVIE
John Lineen Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities BRISTOL-MYERS SQUIBB
Janos Penzes International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
Justin Grossman, Managing Principal and CEO, MELTMEDIA
Interactive live polling available to interact with both the experts and attendees!
Zoe Dunn, Principal, HALE ADVISORS
Dan Gandor Director, US Customer Experience, Oncology and Virology, ABBVIE
John Lineen, Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities, BRISTOL-MYERS SQUIBB
Janos Penzes, International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
Join Jessica Every and an industry life science innovation leader as they discuss one company’s journey in adopting telehealth as a new commercial channel. This insightful discussion will highlight an approach to determining both near and longer-term telehealth strategies for pharma, as well as key learnings on how to successfully bridge from concept to execution.
Jessica Every
Digital Innovation Strategy Lead
EVOLUTION ROAD, LLC
Alexia Burnett Salinas
Group Product Director, Customer Solutions
JANSSEN NEUROSCIENCE
Chief Marketing Officer, Head of Commercial
AKILI INTERACTIVE
Kate Innelli
Director, Digital Health and Innovation
AMGEN
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE
Alexia Burnett Salinas , Group Product Director, Customer Solutions, JANSSEN NEUROSCIENCE
Jessica Every, Digital Innovation Strategy Lead, EVOLUTION ROAD, LLC
Meghan Rivera, Chief Marketing Officer, Head of Commercial, AKILI INTERACTIVE
Kate Innelli, Director, Digital Health and Innovation, AMGEN
Stephen Ranjan, Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions, ROCHE DIABETES CARE
Continue the dialogue far into the future by joining our
LinkedIn Group: CLICK HERE
We all know that authenticity is key in telling stories, but how to you keep this while navigating approvals and staying within message guardrails? Hear examples of how to step filming to capture the heart of the story and how to approach interviews that draw out the person’s experience.
Amanda Phraner
Director, Public Relations and Social Media
HORIZON THERAPEUTICS
The Man on the Moon, Old Guys with Cigars and The New Digital Creative
As digital and pharma marketing evolve, the importance of creative has never been greater. This session will show why creative matters, the power of impactful creative and why an old guy with a cigar just might have the best advice to getting the best creative.
Jim Delash
Multichannel Marketing Director
GLAXOSMITHKLINE
Ryan Alovis
CEO
PULSE HEALTH
Alison Woo
Head of Content and Editorial, Scientific Communications and Innovation
GLAXOSMITHKLINE
Amanda Phraner, Director, Public Relations and Social Media, HORIZON THERAPEUTICS
Jim Delash, Multichannel Marketing Director, GLAXOSMITHKLINE
Ryan Alovis, CEO, PULSE HEALTH
Alison Woo, Head of Content and Editorial, Scientific Communications and Innovation, GLAXOSMITHKLINE
- Customer engagement – how can we now engage with HCPs in the new real world?
- Content – what do people really want and what kind of media consumption innovations will last?
- Promotional mix – How to realign your promotional mix with no rep-physician interactions?
- Performance Indicators – What will be our indicators and measurements of value moving forward?
Panelists:
Francesca Wuttke Chief Digital Officer ALMIRALL Michael Rowbotham Digital Strategy Lead for Xeljanz Franchise, Director MCM PFIZER Jamie Rosati Executive Director, Global Human Health, Digital Strategy and Enterprise Social Media Group MERCK | Paul Savidge US General Counsel SPARK THERAPEUTICS |
Interactive live polling available to interact with both the experts and attendees!
While COVID-19 may represent a black swan event for the world, in many ways the impact for pharma has been not to disrupt, but to hasten existing trends. Was pharma ready or caught on its heels? In this session we’ll explore:
- Expansion of virtual and digital engagements
- Shifting patient attitudes toward care
- Internal company dynamics
Fred Bennett
Former, Head, Patient Strategy and Engagement
FORMERLY INTERCEPT PHARMACEUTICALS
Wendy Blackburn
Executive Vice President of Marketing and Communications
INTOUCH GROUP
Mark Bard
Co-Founder, Managing Partner
DIGITAL HEALTH COALITION
Digital Agility – Digital Flexing in a Period of Constant Change
Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH
Jessica Pfennig
Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit
ASTRAZENECA
Head of Commercial Analytics
NOVARTIS
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Francesca Wuttke, Chief Digital Officer,
ALMIRALL
Michael Rowbotham,
Digital Strategy Lead for Xeljanz Franchise, Director, MCM
PFIZER
Paul Savidge,
US General Counsel
SPARK THERAPEUTICS
Jamie Rosati,
Executive Director, Global Human Health, Digital Strategy and Enterprise Social Media Group,
MERCK
Fred Bennett
Head, Patient Strategy and Engagement,
INTERCEPT PHARMACEUTICALS
Kevin Hsieh,
Service Lead, Web and Mobile,
GENENTECH
Jessica Pfennig,
Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit,
ASTRAZENECA
Wendy Blackburn,
Executive Vice President of Marketing and Communications,
INTOUCH GROUP
Mark Bard,
Co-Founder, Managing Partner,
DIGITAL HEALTH COALITION
Igor Rudychev
Head of Commercial Analytics
NOVARTIS
LinkedIn Group: CLICK HERE
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
David Dejonghe
Head of Portfolio Strategy
LIFESCAN
This session will explore the new ways HCPs are interacting with pharma, the impact of evolving expectations on what it means to engage with providers face-to-face and digitally, and how digital technology can help extend reach and impact for pharma.
Sam Cannizzaro
Executive Creative Director
SYNEOS HEALTH
Rich Gorman
Senior Vice President, Commercial Solutions
SYNEOS HEALTH
The global pandemic shifted the way we work, play and learn. In pharma, digital marketing teams had to quickly adapt to changing circumstances and conditions. This session will explore lessons learned in the past year as the ViiV digital marketing team worked through adjusting to shifts of the pandemic. ViiV launched one new product and had to communicate with HCPs as they received new indications. In the session, we will explore new ways to connect with HCPs, respond to the changing environment and how to embrace the new digital spotlight.
Daphne Earley
Senior Director, Multichannel Marketing
VIIV HEALTHCARE
Bharat Tewarie, Member of the Board of Directors, ALVEO TECHNOLOGIES Former Chief Marketing Officer, UCB PHARMACEUTICALS
David Dejonghe, Head of Portfolio Strategy ,LIFESCAN
Sam Cannizzaro, Executive Creative Director, SYNEOS HEALTH
Rich Gorman, Senior Vice President, Commercial Solutions, Syneos Health, SYNEOS HEALTH
Daphne Earley , Senior Director, Multichannel Marketing, VIIV HEALTHCARE
Morris Kimble
Brand Manager, HCP Marketing – Digital
ELI LILLY
Panelists:
Alex Vandevere
Associate Director, US Marketing, ORENCIA/Immunology
BRISTOL-MYERS SQUIBB
Lisa Flaiz
Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Interactive live polling available to interact with both the experts and attendees!
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Morris Kimble
Brand Manager, HCP Marketing – Digital
ELI LILLY
Alex Vandevere
Associate Director, US Marketing, ORENCIA/Immunology
BRISTOL-MYERS SQUIBB
Lisa Flaiz
Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
LinkedIn Group: CLICK HERE