May 18-20, 2021 | VIRTUAL EVENT
All times are listed in Eastern Time
Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Pods: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
Driving Meaningful Change in Diversity in Clinical Trial Recruitment as Part of a Long Term Business Transformation
Bob Allen
Lead, Digital Operations and Global Public Affairs
BRISTOL-MYERS SQUIBB
Bob Allen
Lead, Digital Operations and Global Public Affairs
BRISTOL-MYERS SQUIBB
Business and Commercial Transformation Priorities at a Time of Turbulence for Customer Engagement
Asheeh Chhabra
NA Commercial IT Head – Digital, Data and Analytics
GLAXOSMITHKLINE
Asheeh Chhabra
NA Commercial IT Head – Digital, Data and Analytics
GLAXOSMITHKLINE
Hans Kaspersetz
CEO
ARTERIC
Digital Transformation as Part of the Evolving Bayer Experience
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB
Melissa Saw
Director – Marketing Procurement
BAYER
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB
Melissa Saw
Director – Marketing Procurement
BAYER
Bob Allen, Lead, Digital Operations and Global Public Affairs BRISTOL-MYERS SQUIBB
Asheeh Chhabra , NA Commercial IT Head – Digital, Data and Analytics,GLAXOSMITHKLINE
Hans Kaspersetz CEO ARTERIC
Melissa Saw Director – Marketing Procurement BAYER
Zoe Dunn
Principal
HALE ADVISORS
Examining Omnichannel Marketing Importance: Where do CX and MCM/Omnichannel Teams Need to Prioritize to Deliver a Consistent Experience and Customer Engagement
Has COVID forced pharma into accepting the importance of delivering on an omnichannel experience?
How to figure out where to focus our energy first/most?
As sales-centric organizations still ask how to increase in-field team effectiveness primarily, but realizing it must be done with an omnichannel approach. The challenge: how to determine which elements to prioritize to do/pilot first now?
HCP engagement, omnichannel and COVID – what do we see as the future for marketing?
Content and your customer today and in the near future?
Are there any clues to be found in consumer marketing?
Moderator:
Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
Panelists:
Dan Gandor Director, US Customer Experience, Oncology and Virology ABBVIE
John Lineen Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities BRISTOL-MYERS SQUIBB
Janos Penzes International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
Justin Grossman, Managing Principal and CEO, MELTMEDIA
Interactive live polling available to interact with both the experts and attendees!
Moderator:
Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
Panelists:
Dan Gandor Director, US Customer Experience, Oncology and Virology ABBVIE
John Lineen Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities BRISTOL-MYERS SQUIBB
Janos Penzes International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
Justin Grossman, Managing Principal and CEO, MELTMEDIA
Interactive live polling available to interact with both the experts and attendees!
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Zoe Dunn, Principal, HALE ADVISORS
Dan Gandor Director, US Customer Experience, Oncology and Virology, ABBVIE
John Lineen, Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities, BRISTOL-MYERS SQUIBB
Janos Penzes, International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
Zoe Dunn, Principal, HALE ADVISORS
Dan Gandor Director, US Customer Experience, Oncology and Virology, ABBVIE
John Lineen, Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities, BRISTOL-MYERS SQUIBB
Janos Penzes, International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
Adapting to Telehealth in Pharma: Lessons in Getting Into and Ahead of the Game
Join Jessica Every and an industry life science innovation leader as they discuss one company’s journey in adopting telehealth as a new commercial channel. This insightful discussion will highlight an approach to determining both near and longer-term telehealth strategies for pharma, as well as key learnings on how to successfully bridge from concept to execution.
Jessica Every
Digital Innovation Strategy Lead
EVOLUTION ROAD, LLC
Alexia Burnett Salinas
Group Product Director, Customer Solutions
JANSSEN NEUROSCIENCE
Join Jessica Every and an industry life science innovation leader as they discuss one company’s journey in adopting telehealth as a new commercial channel. This insightful discussion will highlight an approach to determining both near and longer-term telehealth strategies for pharma, as well as key learnings on how to successfully bridge from concept to execution.
Jessica Every
Digital Innovation Strategy Lead
EVOLUTION ROAD, LLC
Alexia Burnett Salinas
Group Product Director, Customer Solutions
JANSSEN NEUROSCIENCE
Meghan Rivera
Chief Marketing Officer, Head of Commercial
AKILI INTERACTIVE
Chief Marketing Officer, Head of Commercial
AKILI INTERACTIVE
Using Digital Health to Improve Access to Care During Covid-19 and Beyond
Broad healthcare industry effects caused by the pandemic (e.g., reduced clinical trial enrollment,
rapid telemed upskilling or adoption for HCPs, patient hesitance to seek care for new or existing
illness)
Role of digital health in enabling greater access to care during the pandemic (e.g., telemedicine,
at-home screenings, remote trials)
Case study: remote clinical trials for digital tools that can reduce burden for patients and
families/caregivers, paving way for engagement and adherence
Kate Innelli
Director, Digital Health and Innovation
AMGEN
Kate Innelli
Director, Digital Health and Innovation
AMGEN
Working at The Intersection of MedTech and Digital Health: The Business Case and Value Proposition For Innovative Technologies
Translating technology to business value
Examining the business value and business case for technology innovation
Evaluating the value proposition for Digital Therapeutics
Reimbursement: relocating reimbursement as part of the innovation process. What is the value proposition of tech and what is the willingness to pay?
Change management/digital transformation considerations both short and long term
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
ROCHE DIABETES CARE
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Alexia Burnett Salinas , Group Product Director, Customer Solutions, JANSSEN NEUROSCIENCE
Jessica Every, Digital Innovation Strategy Lead, EVOLUTION ROAD, LLC
Meghan Rivera, Chief Marketing Officer, Head of Commercial, AKILI INTERACTIVE
Kate Innelli, Director, Digital Health and Innovation, AMGEN
Stephen Ranjan, Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions, ROCHE DIABETES CARE
Alexia Burnett Salinas , Group Product Director, Customer Solutions, JANSSEN NEUROSCIENCE
Jessica Every, Digital Innovation Strategy Lead, EVOLUTION ROAD, LLC
Meghan Rivera, Chief Marketing Officer, Head of Commercial, AKILI INTERACTIVE
Kate Innelli, Director, Digital Health and Innovation, AMGEN
Stephen Ranjan, Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions, ROCHE DIABETES CARE
Continue the Q&A and face to face dialogue for as long as your schedule will allow. We do not close these Pods until the last 2 people leave
Official Close of Day 1
Continue the dialogue far into the future by joining our
LinkedIn Group: CLICK HERE
Continue the dialogue far into the future by joining our
LinkedIn Group: CLICK HERE
All times are listed in Eastern Time
Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Pods: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Keeping the Authenticity; Good Stories that Make Great Content
We all know that authenticity is key in telling stories, but how to you keep this while navigating approvals and staying within message guardrails? Hear examples of how to step filming to capture the heart of the story and how to approach interviews that draw out the person’s experience.
Amanda Phraner
Director, Public Relations and Social Media
HORIZON THERAPEUTICS
We all know that authenticity is key in telling stories, but how to you keep this while navigating approvals and staying within message guardrails? Hear examples of how to step filming to capture the heart of the story and how to approach interviews that draw out the person’s experience.
Amanda Phraner
Director, Public Relations and Social Media
HORIZON THERAPEUTICS
The Man on the Moon, Old Guys with Cigars and The New Digital Creative
As digital and pharma marketing evolve, the importance of creative has never been greater. This session will show why creative matters, the power of impactful creative and why an old guy with a cigar just might have the best advice to getting the best creative.
Jim Delash
Multichannel Marketing Director
GLAXOSMITHKLINE
Session Outline To Be Determined
Ryan Alovis
CEO
PULSE HEALTH
Ryan Alovis
CEO
PULSE HEALTH
Virtual Medical Meetings and Meeting the Long Tail For Content Delivery
Alison Woo
Head of Content and Editorial, Scientific Communications and Innovation
GLAXOSMITHKLINE
Alison Woo
Head of Content and Editorial, Scientific Communications and Innovation
GLAXOSMITHKLINE
Amanda Phraner, Director, Public Relations and Social Media, HORIZON THERAPEUTICS
Jim Delash, Multichannel Marketing Director, GLAXOSMITHKLINE
Ryan Alovis, CEO, PULSE HEALTH
Alison Woo, Head of Content and Editorial, Scientific Communications and Innovation, GLAXOSMITHKLINE
What Does the New Normal Look Like, and How Can Pharma Create a Strategic Roadmap for Marketing?
What are short term quick wins during COVID?
What are superficial changes and what will be true examples of marketing transformation as a result of COVID?
Focussing on the ‘New Normal’: in the time period between now and if/when successful vaccines are developed – how can the industry prepare for:
Group think-tank on how do we see the world in 12-24 months?
Panelists:
Interactive live polling available to interact with both the experts and attendees!
- Customer engagement – how can we now engage with HCPs in the new real world?
- Content – what do people really want and what kind of media consumption innovations will last?
- Promotional mix – How to realign your promotional mix with no rep-physician interactions?
- Performance Indicators – What will be our indicators and measurements of value moving forward?
Panelists:
| Francesca Wuttke Chief Digital Officer ALMIRALL Michael Rowbotham Digital Strategy Lead for Xeljanz Franchise, Director MCM PFIZER Jamie Rosati Executive Director, Global Human Health, Digital Strategy and Enterprise Social Media Group MERCK | Paul Savidge US General Counsel SPARK THERAPEUTICS |
Interactive live polling available to interact with both the experts and attendees!
Pharma Marketing 2020: the Enduring Impact
While COVID-19 may represent a black swan event for the world, in many ways the impact for pharma has been not to disrupt, but to hasten existing trends. Was pharma ready or caught on its heels? In this session we’ll explore:
Fred Bennett
Former, Head, Patient Strategy and Engagement
FORMERLY INTERCEPT PHARMACEUTICALS
While COVID-19 may represent a black swan event for the world, in many ways the impact for pharma has been not to disrupt, but to hasten existing trends. Was pharma ready or caught on its heels? In this session we’ll explore:
- Expansion of virtual and digital engagements
- Shifting patient attitudes toward care
- Internal company dynamics
Fred Bennett
Former, Head, Patient Strategy and Engagement
FORMERLY INTERCEPT PHARMACEUTICALS
We’ve learned so much over the past few months, from each other, other industries, patients, and providers. Get a sneak peek of new research and insights that convey the needs of HCPs and patients today, the ways pharma is meeting those needs, and the opportunities for marketers to rethink their approach to stay ahead of the curve. We’ll discuss these findings from a soon-to-be published report as a first step to evaluating your next move.
Wendy Blackburn
Executive Vice President of Marketing and Communications
INTOUCH GROUP
Mark Bard
Co-Founder, Managing Partner
DIGITAL HEALTH COALITION
Wendy Blackburn
Executive Vice President of Marketing and Communications
INTOUCH GROUP
Mark Bard
Co-Founder, Managing Partner
DIGITAL HEALTH COALITION
Digital Agility – Digital Flexing in a Period of Constant Change
Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH
Compliance as a Marketing Business Partner: Maintaining Balance of What You Could do Before and Now What You Are Limited To Do Due to COVID
Jessica Pfennig
Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit
ASTRAZENECA
Jessica Pfennig
Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit
ASTRAZENECA
Igor Rudychev
Head of Commercial Analytics
NOVARTIS
Head of Commercial Analytics
NOVARTIS
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Francesca Wuttke, Chief Digital Officer,
ALMIRALL
Michael Rowbotham,
Digital Strategy Lead for Xeljanz Franchise, Director, MCM
PFIZER
Paul Savidge,
US General Counsel
SPARK THERAPEUTICS
Jamie Rosati,
Executive Director, Global Human Health, Digital Strategy and Enterprise Social Media Group,
MERCK
Fred Bennett
Head, Patient Strategy and Engagement,
INTERCEPT PHARMACEUTICALS
Kevin Hsieh,
Service Lead, Web and Mobile,
GENENTECH
Jessica Pfennig,
Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit,
ASTRAZENECA
Wendy Blackburn,
Executive Vice President of Marketing and Communications,
INTOUCH GROUP
Mark Bard,
Co-Founder, Managing Partner,
DIGITAL HEALTH COALITION
Igor Rudychev
Head of Commercial Analytics
NOVARTIS
Continue the dialogue far into the future by joining our
LinkedIn Group: CLICK HERE
LinkedIn Group: CLICK HERE
All times are listed in Eastern Time
Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Pods:
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB
Zoe Dunn
Principal
HALE ADVISORS
Remote Caregiving: How to Connect and Reach HCPs, Patients and their Caregivers During a Pandemic
What have doctors been saying and doing during the pandemic?
How do brands bridge the patient and doctor remotely?
How can industry partner together to bridge the patient care gap?
David Dejonghe
Head of Portfolio Strategy
LIFESCAN
David Dejonghe
Head of Portfolio Strategy
LIFESCAN
The global pandemic has proven to be an incredible transformation catalyst, radically accelerating changes our industry has anticipated for years. Physicians are drastically adjusting the way they engage with both patients and pharma: Telemedicine adoption is skyrocketing, virtual engagements with reps are the norm, and information seeking behaviors are evolving. Despite these changes, the rep-to-customer relationship is still the core. But how do we ensure that we optimize our approach for this dynamic new world?
This session will explore the new ways HCPs are interacting with pharma, the impact of evolving expectations on what it means to engage with providers face-to-face and digitally, and how digital technology can help extend reach and impact for pharma.
Sam Cannizzaro
Executive Creative Director
SYNEOS HEALTH
Rich Gorman
Senior Vice President, Commercial Solutions
SYNEOS HEALTH
This session will explore the new ways HCPs are interacting with pharma, the impact of evolving expectations on what it means to engage with providers face-to-face and digitally, and how digital technology can help extend reach and impact for pharma.
Sam Cannizzaro
Executive Creative Director
SYNEOS HEALTH
Rich Gorman
Senior Vice President, Commercial Solutions
SYNEOS HEALTH
Analyzing The Product Launch Experience During COVID-19
The global pandemic shifted the way we work, play and learn. In pharma, digital marketing teams had to quickly adapt to changing circumstances and conditions. This session will explore lessons learned in the past year as the ViiV digital marketing team worked through adjusting to shifts of the pandemic. ViiV launched one new product and had to communicate with HCPs as they received new indications. In the session, we will explore new ways to connect with HCPs, respond to the changing environment and how to embrace the new digital spotlight.
Daphne Earley
Senior Director, Multichannel Marketing
VIIV HEALTHCARE
The global pandemic shifted the way we work, play and learn. In pharma, digital marketing teams had to quickly adapt to changing circumstances and conditions. This session will explore lessons learned in the past year as the ViiV digital marketing team worked through adjusting to shifts of the pandemic. ViiV launched one new product and had to communicate with HCPs as they received new indications. In the session, we will explore new ways to connect with HCPs, respond to the changing environment and how to embrace the new digital spotlight.
Daphne Earley
Senior Director, Multichannel Marketing
VIIV HEALTHCARE
Bharat Tewarie, Member of the Board of Directors, ALVEO TECHNOLOGIES Former Chief Marketing Officer, UCB PHARMACEUTICALS
David Dejonghe, Head of Portfolio Strategy ,LIFESCAN
Sam Cannizzaro, Executive Creative Director, SYNEOS HEALTH
Rich Gorman, Senior Vice President, Commercial Solutions, Syneos Health, SYNEOS HEALTH
Daphne Earley , Senior Director, Multichannel Marketing, VIIV HEALTHCARE
HCP Engagement in the COVID Era
Today’s changing landscape is defining HCP interactions of the future
Applying learnings from siloed experiments in the digital space
Coordinating disparate activities and innovations into an overarching digital strategy
Morris Kimble
Brand Manager, HCP Marketing – Digital
ELI LILLY
Morris Kimble
Brand Manager, HCP Marketing – Digital
ELI LILLY
Remote Engagement in the COVID Era
social media activation for patients
Advanced Targeting (addressable TV, Streaming, etc)
Leveraging patient or HCP influencers.
Panelists:
Alex Vandevere
Associate Director, US Marketing, ORENCIA/Immunology
BRISTOL-MYERS SQUIBB
Lisa Flaiz
Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Interactive live polling available to interact with both the experts and attendees!
Panelists:
Alex Vandevere
Associate Director, US Marketing, ORENCIA/Immunology
BRISTOL-MYERS SQUIBB
Lisa Flaiz
Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Interactive live polling available to interact with both the experts and attendees!
How to Commercialize and Successfully Execute a Virtual Product Launch
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
Morris Kimble
Brand Manager, HCP Marketing – Digital
ELI LILLY
Alex Vandevere
Associate Director, US Marketing, ORENCIA/Immunology
BRISTOL-MYERS SQUIBB
Lisa Flaiz
Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
BRISTOL-MYERS SQUIBB
Bharat Tewarie
Member of the Board of Directors
ALVEO TECHNOLOGIES
Continue the dialogue far into the future by joining our
LinkedIn Group: CLICK HERE
LinkedIn Group: CLICK HERE