May 18-20, 2021 | VIRTUAL EVENT
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AGENDA – ALL TIMES ARE IN EASTERN TIME

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB

Zoe Dunn
Principal
HALE ADVISORS
  • Achieving internal buy in across business function/units
  • Getting on the same timelines for implementing transformation
  • Practical insights on the challenges and implications for change management and digital transformation in a sector that resists innovation
Matt Lasmanis
Chief Technology and Innovation Officer
SAGE THERAPEUTICS
Christy Gaughan
Vice President, Head of Global Insights and Digital Engagements
ROCHE
Lexical Analysis case study: reaching your audience when usual strategies fail

  • Aligning your brand with audience conversations
  • How AI and Machine Learning drive commercial success
  • Gaining an omnichannel advantage with the most critical content
Hans Kaspersetz
Chief Innovation Officer
ARTERIC
  • Analyzing strategic digital and technology short and long-term priorities and investments – emphasizing global scale, cross-functional and differentiating choices to integrate Takeda with other organizations
  • Deploying the new analytics operating model to promote a "data first" vision, fuelling our analytics capabilities, digital strategy, and process optimization
  • Governing end state enterprise application services to ensure optimal end user experience
  • Implementing Centers of Excellence to support new capabilities through enterprise platforms, analytics services, and information management
Leo Barella
Vice President, Chief Technology Officer
TAKEDA
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in the live chat
Meet the Speaker Roundtable

A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Leo Barella
Vice President, Chief Technology Officer
TAKEDA

Hans Kaspersetz
Chief Innovation Officer
ARTERIC

Matt Lasmanis
Chief Technology and Innovation Officer
SAGE THERAPEUTICS
  • A look at how a global health crisis has required us to anchor deeper into consumer’s understanding
  • How data and insights can allow big companies to pivot quickly
  • Marketing lessons and trends that we will carry forward post-pandemic
Lina Polimeni
Chief Media Officer
ELI LILLY
  • Love in the time of COVID - taking advantage of a reputation facelift in the eyes of the public
  • Building bridges on the information superhighway
  • A race to the vaccine
  • If you can’t beat them join them – companies’ collaborations for vaccine production
  • What now?!
Dina Bedier
Executive Director,Global Product Owner Channel Enablement
Next Generation Engagement/Digital Office
NOVARTIS
  • COVID has forced us all to rethink everything we thought we know about customer engagement
  • Siloed data, systems and processes have needed to be re-imaged so that we could meet with our customers in a new virtual world
  • We are 15 months into this global crisis, what’s next how will we evolve as an industry
Jeremy Pincus
Global Head of Digital Marketing Technologies and Platforms
GSK
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Lina Polimeni
Chief Media Officer
ELI LILLY

Dina Bedier
Executive Director,Global Product Owner Channel Enablement
Next Generation Engagement/Digital Office
NOVARTIS

Jeremy Pincus
Global Head of Digital Marketing Technologies and Platforms
GSK
As access to health care professionals came to a screeching halt around the world due to the pandemic, Eli Lilly took a bold stance to accelerate a hybrid commercial model.  Incremental advancement is not good enough to keep pace with the external environment.

  • Maximizing gains from existing capabilities, fostering a culture that embraces a hybrid model
  • Building momentum for the digital leap by developing capabilities across content, channels, data, technology, and talent
  • Achieving scale quickly
Trish Myers
Senior Director, Lilly USA IT
ELI LILLY
  • Has COVID forced pharma into accepting the importance of delivering on an omnichannel experience?
  • Addressing patient engagement within omnichannel
  • How to figure out where to focus our energy first/most?
  • As sales-centric organizations still ask how to increase in-field team effectiveness primarily, but realizing it must be done with an omnichannel approach. The challenge: how to determine which elements to prioritize to do/pilot first now?
  • HCP engagement, omnichannel and COVID - what do we see as the future for marketing?
  • Content and your customer today and in the near future?
  • Are there any clues to be found in consumer marketing?
Panelists:

Lou Marcinczyk
Executive Director, Head of Worldwide Omnichannel Experience
BRISTOL MYERS SQUIBB

Francesca Wuttke
Chief Digital Officer
ALMIRALL

Lars Merk
Senior Director, Global Commercial Digital and Innovation
ASTRAZENECA

Alison Reichert
Head, Digital and Omnichannel Marketing, US Oncology
TAKEDA

Lisa Flaiz
Director, Engagement Lead, WW Clinical Trials
BRISTOL MYERS SQUIBB

John Kenny
Senior Vice President and Managing Director, Strategic Planning
INTOUCH GROUP

Interactive live polling available to interact with both the experts and attendees!
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Trish Myers
Senior Director, Lilly USA IT
ELI LILLY

Lou Marcinczyk
Executive Director, Head of Worldwide Omnichannel Experience
BRISTOL MYERS SQUIBB

Francesca Wuttke
Chief Digital Officer
ALMIRALL

Lars Merk
Senior Director, Global Commercial Digital and Innovation
ASTRAZENECA

Lisa Flaiz
Director, Engagement Lead, WW Clinical Trials
BRISTOL MYERS SQUIBB

Alison Reichert
Head, Digital and Omnichannel Marketing, US Oncology
TAKEDA

John Kenny
Senior Vice President and Managing Director, Strategic Planning
INTOUCH GROUP
Continue the dialogue far into the future by joining our LinkedIn Group: https://www.linkedin.com/groups/101428/

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

  • Today’s changing landscape is defining HCP interactions of the future
  • Applying learnings from siloed experiments in the digital space
  • Coordinating disparate activities and innovations into an overarching digital strategy
Morris Kimble
Brand Manager, HCP Marketing - Digital
ELI LILLY
  • Identifying gaps and opportunities in current models
  • Aligning with medical and regulatory colleagues to simplify complex content and drive success
  • Collaborating across teams in an agile approach
  • Sources of content, content management and reuse models
Jennifer Klein
Senior Director, Global Commercial Digital Innovation
ASTRAZENECA
Pallavi Garg
Vice President, Head of U.S. Marketing
TAKEDA
Kim Mace Plumly
Senior Director, Patient Experience
GSK
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • 1:1 AU based matchmaking
  • Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in interactive networking roundtaless
Meet the Speaker Roundtables

A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Morris Kimble
Brand Manager, HCP Marketing - Digital
ELI LILLY

Pallavi Garg
Vice President, Head of U.S. Marketing
TAKEDA

Kim Mace Plumly
Senior Director, Patient Experience
GSK

Jennifer Klein
Senior Director, Global Commercial Digital Innovation
ASTRAZENECA
Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH
Online condition communities play a more vital role than ever in the lives of patients. Just how important a role do they play and what impact do they have on health decisions?

Based on recent patient research, WEGO Health will share stats that pharma marketers need to know about how patients interact with online communities and tactical tips on how pharma marketers can tap into their influence to inspire action and drive behavior.

Laurel Netolicky
Vice President, Business Development
WEGO HEALTH
Pharma of all sizes has executed digital initiatives at a greater scale in 2020, and continuing today. Teams do a  good job showing how channels reach customers with leading KPIs , but how good a job are they doing showing the impact on business, especially across channels?

  • There are many KPIs / channels, but is leadership asking the right questions? What are the shortfalls, and are there more strategic analytical roadmaps for success?
  • Voice of customer in 2021....are we listening to customer needs or just shouting messages from more channels?
  • Are teams spreading their channel mix investments out evenly or identifying specific areas of focus for competitive differentiation?
  • Is omnichannel driving business impact in a more Virtual environment? Does it vary across therapeutic areas and specialties?
  • Attribution in 2021 - how can we measure/track success as the channel mix changes over time?
Moderator:

Michael Rowbotham
Digital Strategy Lead for Xeljanz Franchise, Director MCM
PFIZER

Panelists:

John Lineen
Lead, Worldwide Engagement and Channel Planning (CV/IM)
BRISTOL MYERS SQUIBB

Fred Bennett
Executive Director, Digital Strategy and Operations
BAYER

Akeel Williams
Vice President, Strategy & Operations
GOODRX

Joyce Ercolino Archinow
Director, Digital Excellence
HARMONY BIOSCIENCES

Interactive live polling available to interact with both the experts and attendees!
COVID has moved non-personal promotion to the forefront of most marketing strategies, but will the industry go back to a heavy reliance on reps with markets opening up? Or, will there be an equal balance between personal and non-personal selling?

  • The current role of non-personal promotion
  • Physician perceptions of personal vs non-personal selling
  • Internal hurdles progressing the role of non-personal selling
Moderator:

Robert Allen
Lead, Worldwide Engagement and Channel Planning, U.S. Oncology
BRISTOL MYERS SQUIBB

Panelists:

Barbara Salami
Vice President, Digital for Commercial
MODERNA

Paul Murasko
Senior Director, Head of Digital Customer Interaction for North America
IPSEN PHARMACEUTICALS

Tony Dale
Senior Vice President of Sales and Chief Revenue Officer, MedPage Today
EVERYDAY HEALTH PROFESSIONAL
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face, engaged conversation with your industry counterparts. The speaker may have questions for you!

Kevin Hsieh
Service Lead, Web and Mobile
GENENTECH

Michael Rowbotham
Digital Strategy Lead for Xeljanz Franchise, Director MCM
PFIZER

Fred Bennett
Executive Director, Digital Strategy and Operations
BAYER

Robert Allen
Lead, Worldwide Engagement and Channel Planning, U.S. Oncology
BRISTOL MYERS SQUIBB

Zoe Dunn
Principal
HALE ADVISORS

Mike Ruta
Director, Oncology Consumer Marketing
GSK

Laurel Netolicky
Vice President, Business Development
WEGO HEALTH

Akeel Williams
Vice President, Strategy & Operations
GOODRX

Tony Dale
Senior Vice President of Sales and Chief Revenue Officer, MedPage Today
EVERYDAY HEALTH PROFESSIONAL

Joyce Ercolino Archinow
Director, Digital Excellence
HARMONY BIOSCIENCES
Continue the dialogue far into the future by joining our LinkedIn Group: https://www.linkedin.com/groups/101428/

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Zoe Dunn
Principal
HALE ADVISORS

Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB
2021 will be an interesting year for healthcare leaders with rapid advancements in technologies transforming patient health. Ethics will play a highly relevant role and you better prepare now if you want to maximize the benefits of Artificial Intelligence while minimizing the risk.

Diana Stoll
Lead, Trustworthy Artificial Intelligence
BAYER
Memorable experiences are based on little things. Whether it’s how a cup of coffee changes your total experience at a diner or understanding the importance of the right time when sending a marketing communication. Little things add up to create an experience worth remembering. In the crowded marketplace where we all live, being remembered is challenging and necessary for success. This session will discuss ways to be remembered, how marketing campaigns should change and why benchmarks lead to mediocrity.

Jim Delash
Marketing Director, Customer Experience (CX), Professional
GSK
Just as necessity is the mother of invention, the desire for self-actualization is the mother of human innovation. What does innovation mean for the healthcare industry and to what end? In 120 years, we’ve gone from inventing aspirin to developing gene therapies and yet the human cost of health inequity hasn’t been addressed with the ingenuity it deserves.

Prodeep Bose
Executive Vice President, Groth and Innovation
THE BLOC
Moderator:

Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB

Dennis Lauth
Business Development Leader Life Sciences/Healthcare
AMAZON WEB SERVICES
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in the live chat
Meet the Speaker Roundtables

A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Jennifer Klein
Senior Director, Global Commercial Digital Innovation
ASTRAZENECA

Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL MYERS SQUIBB

Prodeep Bose
Executive Vice President, Groth and Innovation
THE BLOC

Jim Delash
Marketing Director, Customer Experience (CX), Professional
GSK

Diana Stoll
Lead, Trustworthy Artificial Intelligence
BAYER

Dennis Lauth
Business Development Leader Life Sciences/Healthcare
AMAZON WEB SERVICES
Customers expect the biotech and pharma to provide the support and resources the same as brands like Amazon. Creating a meaningful dialogue with the right people has never been more important. With smaller audiences this can be challenging, but there are ways to make an impact. Hear examples of how to leverage Facebook to drive impact and foster impactful engagement with niche audiences.

Amanda Phraner
Director, Public Relations and Social Media
HORIZON THERAPEUTICS
  • Learn how the proven neuroscience of game design can empower healthcare professionals to practice medicine and enhance their skills, consequence free
  • Understand how cloud gaming technology is making it possible for sales teams to foster impactful engagements that keep clinicians’ interest or for medical teams to gather KOLs and healthcare professionals into a virtual arena for active learning
  • Realize how definitive insights on individual HCP knowledge and skills can be used to power a broader marketing engine to fuel a right person, right message, right time approach
Tom Donnelly
Chief Revenue Officer
LEVEL EX

Eric Gantwerker, MD, MMSc (MedEd) FACS
Vice President, Medical Director
LEVEL EX
  • How pharma marketing has evolved through digital transformation to a rapid acceleration in 2020
  • and beyond
  • Why silos mattered, and why it's time to remove them
  • Integration of marketing insights (classic pharma marketing) and innovation - what 2020 revealed
  • Integration in the future - commercially supported through leadership vision and action
D.J. Sethares
Senior Director, Global Marketing
VIIV HEALTHCARE
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

Amanda Phraner
Director, Public Relations and Social Media 
HORIZON THERAPEUTICS

Tom Donnelly
Chief Revenue Officer
LEVEL EX

Eric Gantwerker, MD, MMSc (MedEd) FACS
Vice President, Medical Director
LEVEL EX

D.J. Sethares
Senior Director, Global Marketing
VIIV HEALTHCARE
Continue the dialogue far into the future by joining our LinkedIn Group: https://www.linkedin.com/groups/101428/

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