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May 18-20, 2021 | VIRTUAL EVENT

  • Day 1 – November 9, 2020
  • Day 2 – November 10, 2020
  • Day 3 – November 11, 2020
All times are listed in Eastern Time
Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Pods: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
Shwen Gwee
Vice President and Head of Global Digital Strategy
BRISTOL-MYERS SQUIBB

Zoe Dunn
Principal
HALE ADVISORS
Driving Meaningful Change in Diversity in Clinical Trial Recruitment as Part of a Long Term Business Transformation

Bob Allen
Lead, Digital Operations and Global Public Affairs
BRISTOL-MYERS SQUIBB
Business and Commercial Transformation Priorities at a Time of Turbulence for Customer Engagement

Asheeh Chhabra
NA Commercial IT Head – Digital, Data and Analytics
GLAXOSMITHKLINE
  • A case study using Lexical Analysis
  • How big data and AI drive commercial success
  • Counter-intuitive strategies for competitive advantage

  • Hans Kaspersetz
    CEO
    ARTERIC
    Digital Transformation as Part of the Evolving Bayer Experience

    Shwen Gwee
    Vice President and Head of Global Digital Strategy
     BRISTOL MYERS SQUIBB

    Melissa Saw
    Director – Marketing Procurement
    BAYER
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in the live chat
  • Meet the Speaker Roundtable
    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

    Bob Allen, Lead, Digital Operations and Global Public Affairs BRISTOL-MYERS SQUIBB
    Asheeh Chhabra , NA Commercial IT Head – Digital, Data and Analytics,GLAXOSMITHKLINE
    Hans Kaspersetz CEO ARTERIC
    Melissa Saw Director – Marketing Procurement BAYER

    Zoe Dunn
    Principal
    HALE ADVISORS

    Examining Omnichannel Marketing Importance: Where do CX and MCM/Omnichannel Teams Need to Prioritize to Deliver a Consistent Experience and Customer Engagement
  • Has COVID forced pharma into accepting the importance of delivering on an omnichannel experience?
  • How to figure out where to focus our energy first/most?
  • As sales-centric organizations still ask how to increase in-field team effectiveness primarily, but realizing it must be done with an omnichannel approach. The challenge: how to determine which elements to prioritize to do/pilot first now?
  • HCP engagement, omnichannel and COVID – what do we see as the future for marketing?
  • Content and your customer today and in the near future?
  • Are there any clues to be found in consumer marketing?

  • Moderator:
    Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS

    Panelists:
    Dan Gandor Director, US Customer Experience, Oncology and Virology ABBVIE
    John Lineen Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities BRISTOL-MYERS SQUIBB
    Janos Penzes International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
    Justin Grossman, Managing Principal and CEO, MELTMEDIA

    Interactive live polling available to interact with both the experts and attendees!
    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

    Zoe Dunn, Principal, HALE ADVISORS
    Dan Gandor Director, US Customer Experience, Oncology and Virology, ABBVIE
    John Lineen, Director, Digital Engagement Lead (CV/IM), Worldwide Engagement Planning and Content Capabilities, BRISTOL-MYERS SQUIBB
    Janos Penzes, International eMarketing Manager, Digital Center of Excellence Lead, RICHTER GEDEON
    Paul Murasko, Senior Director, Digital Interaction, IPSEN PHARMACEUTICALS
    Adapting to Telehealth in Pharma: Lessons in Getting Into and Ahead of the Game

    Join Jessica Every and an industry life science innovation leader as they discuss one company’s journey in adopting telehealth as a new commercial channel. This insightful discussion will highlight an approach to determining both near and longer-term telehealth strategies for pharma, as well as key learnings on how to successfully bridge from concept to execution.

    Jessica Every
    Digital Innovation Strategy Lead
    EVOLUTION ROAD, LLC

    Alexia Burnett Salinas
    Group Product Director, Customer Solutions
    JANSSEN NEUROSCIENCE
    Meghan Rivera
    Chief Marketing Officer, Head of Commercial
    AKILI INTERACTIVE
    Using Digital Health to Improve Access to Care During Covid-19 and Beyond
  • Broad healthcare industry effects caused by the pandemic (e.g., reduced clinical trial enrollment,
  • rapid telemed upskilling or adoption for HCPs, patient hesitance to seek care for new or existing
  • illness)
  • Role of digital health in enabling greater access to care during the pandemic (e.g., telemedicine,
  • at-home screenings, remote trials) 
  • Case study: remote clinical trials for digital tools that can reduce burden for patients and
  • families/caregivers, paving way for engagement and adherence

  • Kate Innelli
    Director, Digital Health and Innovation
    AMGEN
    Working at The Intersection of MedTech and Digital Health: The Business Case and Value Proposition For Innovative Technologies 
  • Translating technology to business value 
  • Examining the business value and business case for technology innovation
  • Evaluating the value proposition for Digital Therapeutics 
  • Reimbursement: relocating reimbursement as part of the innovation process. What is the value proposition of tech and what is the willingness to pay?
  • Change management/digital transformation considerations both short and long term

  • Stephen Ranjan
    Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions
    ROCHE DIABETES CARE
    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

    Alexia Burnett Salinas , Group Product Director, Customer Solutions, JANSSEN NEUROSCIENCE
    Jessica Every, Digital Innovation Strategy Lead, EVOLUTION ROAD, LLC
    Meghan Rivera, Chief Marketing Officer, Head of Commercial, AKILI INTERACTIVE
    Kate Innelli, Director, Digital Health and Innovation, AMGEN
    Stephen Ranjan, Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions, ROCHE DIABETES CARE
    Continue the Q&A and face to face dialogue for as long as your schedule will allow. We do not close these Pods until the last 2 people leave
    Official Close of Day 1
    Continue the dialogue far into the future by joining our
    LinkedIn Group: CLICK HERE
    All times are listed in Eastern Time
    Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Pods: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
    Keeping the Authenticity; Good Stories that Make Great Content

    We all know that authenticity is key in telling stories, but how to you keep this while navigating approvals and staying within message guardrails? Hear examples of how to step filming to capture the heart of the story and how to approach interviews that draw out the person’s experience.


    Amanda Phraner
    Director, Public Relations and Social Media
    HORIZON THERAPEUTICS

    The Man on the Moon, Old Guys with Cigars and The New Digital Creative

    As digital and pharma marketing evolve, the importance of creative has never been greater. This session will show why creative matters, the power of impactful creative and why an old guy with a cigar just might have the best advice to getting the best creative.

    Jim Delash
    Multichannel Marketing Director
    GLAXOSMITHKLINE

    Session Outline To Be Determined

    Ryan Alovis
    CEO
    PULSE HEALTH
    Virtual Medical Meetings and Meeting the Long Tail For Content Delivery

    Alison Woo
    Head of Content and Editorial, Scientific Communications and Innovation
    GLAXOSMITHKLINE
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • 1:1 AU based matchmaking
  • Visit Virtual Booths and have live video demonstrations of solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in interactive networking pods

  • Meet the Speaker Pods
    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

    Amanda Phraner, Director, Public Relations and Social Media, HORIZON THERAPEUTICS
    Jim Delash, Multichannel Marketing Director, GLAXOSMITHKLINE
    Ryan Alovis, CEO, PULSE HEALTH
    Alison Woo, Head of Content and Editorial, Scientific Communications and Innovation, GLAXOSMITHKLINE
    What Does the New Normal Look Like, and How Can Pharma Create a Strategic Roadmap for Marketing?
  • What are short term quick wins during COVID? 
  • What are superficial changes and what will be true examples of marketing transformation as a result of COVID?
  • Focussing on the ‘New Normal’: in the time period between now and if/when successful vaccines are developed – how can the industry prepare for:
    • Customer engagement – how can we now engage with HCPs in the new real world?
    • Content – what do people really want and what kind of media consumption innovations will last?
    • Promotional mix – How to realign your promotional mix with no rep-physician interactions?
    • Performance Indicators – What will be our indicators and measurements of value moving forward? 
  • Group think-tank on how do we see the world in 12-24 months?

  • Panelists:
    Francesca Wuttke
    Chief Digital Officer
    ALMIRALL

    Michael Rowbotham
    Digital Strategy Lead for Xeljanz Franchise, Director
    MCM PFIZER


    Jamie Rosati
    Executive Director, Global Human Health, Digital Strategy and Enterprise Social Media Group
    MERCK
    Paul Savidge
    US General Counsel
    SPARK THERAPEUTICS

    Interactive live polling available to interact with both the experts and attendees!
    Pharma Marketing 2020: the Enduring Impact
    While COVID-19 may represent a black swan event for the world, in many ways the impact for pharma has been not to disrupt, but to hasten existing trends. Was pharma ready or caught on its heels? In this session we’ll explore:
    • Expansion of virtual and digital engagements
    • Shifting patient attitudes toward care
    • Internal company dynamics

    Fred Bennett
    Former, Head, Patient Strategy and Engagement
    FORMERLY INTERCEPT PHARMACEUTICALS
    We’ve learned so much over the past few months, from each other, other industries, patients, and providers. Get a sneak peek of new research and insights that convey the needs of HCPs and patients today, the ways pharma is meeting those needs, and the opportunities for marketers to rethink their approach to stay ahead of the curve. We’ll discuss these findings from a soon-to-be published report as a first step to evaluating your next move.

    Wendy Blackburn
    Executive Vice President of Marketing and Communications
    INTOUCH GROUP

    Mark Bard
    Co-Founder, Managing Partner
    DIGITAL HEALTH COALITION

    Digital Agility – Digital Flexing in a Period of Constant Change

    Kevin Hsieh
    Service Lead, Web and Mobile
    GENENTECH

    Compliance as a Marketing Business Partner: Maintaining Balance of What You Could do Before and Now What You Are Limited To Do Due to COVID

    Jessica Pfennig
    Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit
    ASTRAZENECA
    Igor Rudychev
    Head of Commercial Analytics
    NOVARTIS

    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

    MEET THE SPEAKER POD FOR 11:40 SESSION

    Francesca Wuttke, Chief Digital Officer,
    ALMIRALL

    Michael Rowbotham,
    Digital Strategy Lead for Xeljanz Franchise, Director, MCM
    PFIZER

    Paul Savidge,
    US General Counsel
    SPARK THERAPEUTICS

    Jamie Rosati,
    Executive Director, Global Human Health, Digital Strategy and Enterprise Social Media Group,
    MERCK

    Fred Bennett
    Head, Patient Strategy and Engagement,
    INTERCEPT PHARMACEUTICALS

    Kevin Hsieh,
    Service Lead, Web and Mobile,
    GENENTECH

    Jessica Pfennig,
    Enterprise Digital Leader, Compliance Business Partner, Commercial Operations NA and Oncology Business Unit,
    ASTRAZENECA

    Wendy Blackburn,
    Executive Vice President of Marketing and Communications,
    INTOUCH GROUP

    Mark Bard,
    Co-Founder, Managing Partner,
    DIGITAL HEALTH COALITION

     

    Igor Rudychev

    Head of Commercial Analytics

    NOVARTIS

    Continue the dialogue far into the future by joining our
    LinkedIn Group:
    CLICK HERE
    All times are listed in Eastern Time
    Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Pods:
    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!
    Shwen Gwee
    Vice President and Head of Global Digital Strategy
    BRISTOL-MYERS SQUIBB

    Zoe Dunn
    Principal
    HALE ADVISORS
    Remote Caregiving: How to Connect and Reach HCPs, Patients and their Caregivers During a Pandemic
  • What have doctors been saying and doing during the pandemic?
  • How do brands bridge the patient and doctor remotely?
  • How can industry partner together to bridge the patient care gap?

  • David Dejonghe
    Head of Portfolio Strategy
    LIFESCAN
    The global pandemic has proven to be an incredible transformation catalyst, radically accelerating changes our industry has anticipated for years. Physicians are drastically adjusting the way they engage with both patients and pharma: Telemedicine adoption is skyrocketing, virtual engagements with reps are the norm, and information seeking behaviors are evolving. Despite these changes, the rep-to-customer relationship is still the core. But how do we ensure that we optimize our approach for this dynamic new world?

    This session will explore the new ways HCPs are interacting with pharma, the impact of evolving expectations on what it means to engage with providers face-to-face and digitally, and how digital technology can help extend reach and impact for pharma.

    Sam Cannizzaro
    Executive Creative Director
    SYNEOS HEALTH

    Rich Gorman
    Senior Vice President, Commercial Solutions
    SYNEOS HEALTH
    Analyzing The Product Launch Experience During COVID-19
    The global pandemic shifted the way we work, play and learn. In pharma, digital marketing teams had to quickly adapt to changing circumstances and conditions. This session will explore lessons learned in the past year as the ViiV digital marketing team worked through adjusting to shifts of the pandemic. ViiV launched one new product and had to communicate with HCPs as they received new indications. In the session, we will explore new ways to connect with HCPs, respond to the changing environment and how to embrace the new digital spotlight.

    Daphne Earley
    Senior Director, Multichannel Marketing
    VIIV HEALTHCARE
  • Request 1:1 peer meetings, with video and voice call capabilities to replicate the live event onsite experience of sharing challenges, solutions and partner evaluations
  • Visit Virtual Booths and have live video demonstrations/voice calls of pivot solutions to navigate the current uncertainty
  • Simply exchange thoughts with your peers in the live chat

  • Meet the Speaker Pods
    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!
    MEET THE SPEAKER POD FOR 10:00 SESSION

    Bharat Tewarie, Member of the Board of Directors, ALVEO TECHNOLOGIES Former Chief Marketing Officer, UCB PHARMACEUTICALS
    David Dejonghe, Head of Portfolio Strategy ,LIFESCAN
    Sam Cannizzaro, Executive Creative Director, SYNEOS HEALTH
    Rich Gorman, Senior Vice President, Commercial Solutions, Syneos Health, SYNEOS HEALTH
    Daphne Earley , Senior Director, Multichannel Marketing, VIIV HEALTHCARE
    HCP Engagement in the COVID Era
  • Today’s changing landscape is defining HCP interactions of the future
  • Applying learnings from siloed experiments in the digital space
  • Coordinating disparate activities and innovations into an overarching digital strategy

  • Morris Kimble
    Brand Manager, HCP Marketing – Digital
    ELI LILLY
    Remote Engagement in the COVID Era
  • social media activation for patients
  • Advanced Targeting (addressable TV, Streaming, etc)
  • Leveraging patient or HCP influencers.

  • Panelists:
    Alex Vandevere
    Associate Director, US Marketing, ORENCIA/Immunology
    BRISTOL-MYERS SQUIBB

    Lisa Flaiz
    Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
    BRISTOL-MYERS SQUIBB


    Interactive live polling available to interact with both the experts and attendees!
    How to Commercialize and Successfully Execute a Virtual Product Launch

    Bharat Tewarie
    Member of the Board of Directors
    ALVEO TECHNOLOGIES
    Meet the Speaker Pods

    A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have a face-to-face,engaged conversation with your industry counterparts. The speaker may have questions for you!

    MEET THE SPEAKER POD FOR 11:40 SESSION

    Morris Kimble
    Brand Manager, HCP Marketing – Digital
    ELI LILLY

    Alex Vandevere
    Associate Director, US Marketing, ORENCIA/Immunology
    BRISTOL-MYERS SQUIBB

    Lisa Flaiz
    Director MCM, Worldwide Digital Hub Lead for Consumer Marketing
    BRISTOL-MYERS SQUIBB

    Bharat Tewarie
    Member of the Board of Directors
    ALVEO TECHNOLOGIES
    Continue the dialogue far into the future by joining our
    LinkedIn Group:
    CLICK HERE

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