
ReImagine Pharma Marketing East
May 12-13, 2026
Ocean Place Resort, Long Branch, NJ
Leverage Intimate Interactions with Influential Peers While Gaining Insights to Enhance Marketing Performance
Previous Attendees






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Target Audience
This event is tailored for executives involved in any promotional campaign within a life sciences organization.
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Networking
Join this event to connect with leading professionals driving progress in promo review.
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Program Design
Each Momentum event is designed through a proven research and design methodology that has been behind some of the pharma industry's largest events.
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Featured Speakers
Meet the Minds Behind Our Awesome Event

Ankit Sagar
Global Vice President of Pharma
ON24

Mary Beth Sandin
Head of Marketing and Communications
AFFIMED

Archana Sondhi
Vice President of Marketing and Commercial Strategy
IDEAYA BIOSCIENCES

Saba Tahseen
Associate Director, Omnichannel Strategy
IBEX, AZ US BBU, ASTRAZENECA

Jim DeLash
Omni-Channel Marketing Director
Former GSK

Donna Finale
US Sustainability Lead
UCB

Christiana Cioffi
Chief Strategy Officer
FENNEC PHARMACEUTICALS

Lori Holland-Hancock
Director, Digital Strategy, Oncology
Merck & Co.

Dan Sorine
Director, RHU/GI Access Marketing
PFIZER

Neal Wolff
Chief Business Officer
Eclipse Life Sciences

Niraj Kapur
Associate Director, HCP Marketing – US Thoracic
NOVOCURE

Noah Bryant
Product Manager, Digital Marketing
Novocure

John Curcio
Director of Marketing Excellence
SANOFI

Rebecca Lamboy
Director, Worldwide Social Media & Third-Party Engagement
BMS

Aleen Hosdaghian
VP of Marketing
ARCUTIS BIOTHERAPEUTICS

Eric Lloyd
General Manager, Business Development – Pharma
THE TRADE DESK

Baron Harper
Senior Director, Business Development
THE TRADE DESK

Bob Lempke
Chief Commercial Officer
MOBILE LOCKER

Stephen Onikoro
Chief Operating Officer
PHARMAFORCEIQ

Bob Allen
Executive Director, Omnichannel Strategy (US Oncology)
BMS

Theo Ahadome
CCO
UNITE GENOMICS

Patricia Bradley
Global Chief Commercial Officer
MINDMAZE

Kimberly Coleman Clotman
Senior Director, Marketing Enablement Lead
PFIZER

Stuart Davis
Director, Global Marketing Platforms
CSL BEHRING

Kristina Kirby
Principal, Strategy & Operations
OSTRO

Rishi Kadiwar
VP Strategy
LIVEWORLD

Max Levin
VP, Marketing Excellence and Commercialization
LUNDBECK

Alison Tapia
Senior Director, Performance Marketing & Digital Innovation
Former DERMAVANT SCIENCE

Zoë Dunn
President & CEO
HALE ADVISORS

Michael Ravitch
Omnichannel Marketing Manager, SHINGRIX
GSK

Chad Durling
Associate Director Digital Solutions, Commercial Excellence
BRACCO DIAGNOSTICS

Melissa Rossi
Senior Director of Digital Strategy & Customer Experience
GILEAD

Prakash Jayaraman
Commercial Data Enablement
Former GENMAB

Raidah Salem
Medical Affairs Manager
ALMIRALL
No results
Program Agenda: Day One
May 20, 2025
7:30 AM ET
REGISTRATION AND NETWORKING BREAKFAST
Networking Opportunity
8:30 AM ET
CHAIRPERSON’S OPENING REMARKS
Plenary Session
Bob Allen
Executive Director, Omnichannel Strategy (US Oncology)
BMS
Bob Lempke
Chief Commercial Officer
MOBILE LOCKER
8:45 AM ET
REIMAGINE PHARMA MARKETING
Discuss how we are getting an opportunity as industry leaders to impact and help patients in ways never done before with new approaches, new technology and new ways to capture and interpret data
Patricia Bradley
Global Chief Commercial Officer
MINDMAZE
9:15 AM ET
PANEL DISCUSSION: HOW PEER ENGAGEMENTS ELEVATE MARKETING PERFORMANCE
- Are you providing the right tools and materials to sales for KOL engagement?
- Is your marketing strategy aligned with field reality?
- How to apply sales insight back into the brand strategy?
- How to analyze the ROI from marketing materials used by sales field teams?
Aleen Hosdaghian
VP of Marketing
ARCUTIS BIOTHERAPEUTICS
Dan Sorine
Director, RHU/GI Access Marketing
PFIZER
Associate Director, HCP Marketing – US Thoracic
NOVOCURE
Max Levin
VP, Marketing Excellence and Commercialization
LUNDBECK
10:00 AM ET
PATIENT-CENTERED PHYSICIAN ENGAGEMENT: A NEW ERA OF PHARMA MARKETING
Explore How Pharmaceutical Brands Can Actively Drive Physician Engagement Through Personalized Patient-Specific Approaches
- Customize physician interactions based on patient medical history and physician preferences
- Provide patients the tools to actively participate and lead discussions with their healthcare providers
- Use personalized engagement techniques to improve patient outcomes and achieve greater brand success
Theo Ahadome
CCO
UNITE GENOMICS
10:45 AM ET
NETWORKING BREAK
Connect with fellow peers in the exhibit area to learn about leading offerings, solutions and services that might be a great fit for you, your company and your marketing efforts.
10:45 AM ET
PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners.
11:30 AM ET
THREE MISSED OPPORTUNITIES FOR PHARMA MARKETERS IN 2025
The pharma marketing landscape is shifting fast, and many brands are struggling to keep up. From adapting to major social media platform changes that have reduced our ability to target healthcare audiences, to harnessing the power of comments, and engaging overlooked but highly influential healthcare providers, marketers must evolve their strategies or risk falling behind. This session will break down three critical missteps pharma marketers are making in 2025 and provide actionable solutions to help you stay ahead of the curve.
- The 2025 Social Media Shake-Up: Learn how to optimize ad performance and expand your strategy to platforms like Reddit and Pinterest to reach and engage your audience.
- Unlocking the Power of Comments: Discover why turning comments on can enhance engagement, create user-generated content (UGC) you can use in your ads, and provide valuable insights—all while maintaining brand integrity and compliance.
- Reaching the Right HCPs: The APP Opportunity: Understand why Advanced Practice Providers (APPs- NPs and PAs) are an untapped audience responsible for nearly 30% of U.S. prescriptions, and how to tailor content and engagement strategies to connect with them effectively.
Rishi Kadiwar
VP Strategy
LIVEWORLD
Alison Tapia
Senior Director, Performance Marketing & Digital Innovation
Former DERMAVANT SCIENCE
12:15 PM ET
CHANGE IS OPPORTUNITY: RIF, AI, OMC... OH MY!
It’s hard to imagine that our cautiously slow and risk-averse industry is comfortable making swift changes to leverage new technologies while meeting our promotional compliance obligations
• The changes to OPDP and the impact on Marketing
• The influence of AI
• The industry’s continued pursuit of omnichannel and modular content
• How to respond to it all with limited resources
Zoë Dunn
President & CEO
HALE ADVISORS
12:45 PM ET
LUNCH BREAK
Networking Opportunity
1:45 PM ET
CURE-IOUS JOURNEYS: MAPPING THE PATIENT PATHWAY THROUGH MEDIA & ADVERTISING
Understanding the Patient Journey is Critical to Delivering Meaningful Healthcare Experiences
- Explore how individuals—both long-term and short-term sufferers—navigate from the first signs of symptoms through diagnosis and treatment
- Unveil key insights into the role of media, advertising, and content in shaping patient decision-making and access to information
- Uncover how digital touchpoints influence healthcare awareness, the impact of omnichannel engagement on patient behavior, and how brands can strategically connect with audiences at pivotal moments in their healthcare journey
Eric Lloyd
General Manager, Business Development – Pharma
THE TRADE DESK
2:30 PM ET
PANEL DISCUSSION: 3, 2, 1, LAUNCH!
- How to produce more effective and efficient launches
- How to continue to grow beyond the launch?
- How to launch like big Pharma with a small Pharma budget?
Neal Wolff
Chief Business Officer
ECLIPSE LIFE SCIENCES
Stephen Onikoro
Chief Operating Officer
PHARMAFORCEIQ
Michael Ravitch
Omnichannel Marketing Manager, SHINGRIX
GSK
Chad Durling
Associate Director Digital Solutions, Commercial Excellence
BRACCO DIAGNOSTICS
3:15 PM ET
NETWORKING BREAK
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your marketing efforts.
3:15 PM ET
PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners
4:00 PM ET
THE PRODUCT IS NOT THE HERO ANYMORE - THE PATIENT IS!
- How are you shifting your brand strategy to be more patient-driven?
- Are you constantly paying attention to your patient population?
- Are you engaging your patients in the right channels?
- How do you build tools to create a comfortable/reliable space for your patients?
Kimberly Coleman Clotman
Senior Director, Marketing Enablement Lead
PFIZER
4:45 PM ET
CASE STUDY: THE OMNI-CHANNEL UNLOCK
Delivering Efficiencies & Impact at Global Scale
- Discuss overall strategy
- Work with few number of channels/Agency partner and results
- Content focus and results
- Share future Plans
Stuart Davis
Director, Global Marketing Platforms
CSL BEHRING
5:30 PM ET
COCKTAIL RECEPTION & VIP EXPERIENCE
Let’s unwind maybe with a glass of wine…. Connect with your peers and talk about the first day!
Program Agenda: Day Two
May 21, 2025
8:00 AM ET
NETWORKING BREAKFAST
Networking Opportunity
8:30 AM ET
PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners.
8:50 AM ET
CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW
Plenary Session
Bob Allen
Executive Director, Omnichannel Strategy (US Oncology)
BMS
Bob Lempke
Chief Commercial Officer
MOBILE LOCKER
9:00 AM ET
REIMAGINING ENGAGEMENT: HOW PHARMA IS USING AI TO TRANSFORM HCP & CONSUMER EXPERIENCES
Explore how AI is Enabling Smarter, More Personalized, and More Effective Engagement Strategies Across the Pharma Landscape
- Discover how AI is powering data-driven engagement on brand.com platforms
- Hear real-world examples of AI-driven strategies that are improving HCP and patient experiences
- Gain insights into what’s next for AI in the engagement journey—from automation to predictive personalization
Kristina Kirby
Principal, Strategy & Operations
OSTRO
Saba Tahseen
Associate Director, Omnichannel Strategy, IBEX
ASTRAZENECA
Melissa Rossi
Senior Director of Digital Strategy & Customer Experience
GILEAD
9:30 AM ET
CASE STUDY: JUST USE AI
Leveraging Generative AI in Content Production
- Are you maximizing the use of your agency?
- How to work different AI tools to better engage customers?
- How to invest more time and resources into campaigns and strategy?
Noah Bryant
Product Manager, Digital Marketing
NOVOCURE
10:15 AM ET
CASE STUDY: LONG-TAIL PROJECT “CALLING WHAT HAPPENED”
- Are you reaching the totality of your customers?
- How customer segmentation, creative messaging, and replicating the sales rep experience are different for the Long-Tail Customers?
- How did one brand approach this situation and expand the opportunity for incremental sales from these Long-Tail customers?
Jim DeLash
Omni-Channel Marketing Director
Former GSK
10:45 AM ET
NETWORKING BREAK
Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your marketing efforts.
11:15 AM ET
PANEL DISCUSSION: WORKING WITH GLOBAL
- Are you using data and market insights for informed planning?
- How to successfully work with global on planning?
- How to leverage technology for seamless execution?
John Curcio
Director of Marketing Excellence
SANOFI
Lori Holland-Hancock
Director, Digital Strategy, Oncology
MERCK
Ankit Sagar
Global Vice President of Pharma
ON24
Prakash Jayaraman
Commercial Data Enablement
Former GENMAB
12:00 PM ET
FROM PLAYBOOKS TO PIVOTS: HOW PHARMA LEADERS ARE RETHINKING MEDIA INVESTMENT
Join us for this interactive session about Media Planning, Investment and Strategy
Baron Harper
Senior Director, Business Development
THE TRADE DESK
12:45 PM ET
LUNCH BREAK
Networking Opportunity
1:30 PM ET
PANEL DISCUSSION: MARKETING AND MEDICAL TANDEM FOR KOL ENGAGEMENT
- Are you maximizing the Marketing/Medical relations for KOL engagement?
- Do you fear compliance while engaging with Medical?
- Who should lead the KOL engagements?
- Are you communicating properly with your internal stakeholders?
Archana Sondhi
Vice President of Marketing and Commercial Strategy
IDEAYA BIOSCIENCES
Raidah Salem
Medical Affairs Manager
ALMIRALL
Sr. Director, Team Leader Internal Medicine Field Medical Group
PFIZER
2:15 PM ET
INTERACTIVE SESSION: REAL WORLD PRACTICAL STRATEGIES IN SOCIAL MEDIA CAMPAIGNS
- How is the Social Media landscape evolving?
- Which platforms have better integrity?
- How are you customizing your digital campaigns?
- What platforms are growing and which ones are dwining down?
Rebecca Lamboy
Director, Worldwide Social Media & Third-Party Engagement
BMS
3:15 PM ET
PRE-SCHEDULED 1:1 MEETINGS
This time is for Pre-Scheduled 1:1 Meetings with our event partners
3:30 PM ET
DAY 2 CONCLUDES
Reserve your place today!
The place where life sciences leaders gather, join us.
COMPLIMENTARY PASS
VIP Attendees must be employed full-time at a pharma or biotech company, no exceptions, and register with a professional email address.
This offer isn’t valid for agencies, service providers, or other types of organizations.
COMPLIMENTARY REGISTRATION INCLUDES:
– Full conference access – all sessions, networking & meals ($2,095 value)
– Two nights at Hyatt Regency Princeton (May 19-20)
– Pre-conference VIP activity & opening reception
– Two exclusive networking experiences
In exchange, we ask that you:
– Attend 4 pre-scheduled 15-minute meetings with event sponsors
– Provide a credit card to secure registration
Paid Registration for Pharmaceutical / Biotech Companies
Venue
Ocean Place Resort
Long Branch, NJ
https://www.oceanplace.com/

Hyatt Regency Princeton
102 Carnegie Center Dr,
Princeton, NJ 08540, USA
View Map ➜

A limited and exclusive room block is available for the 2025 Reimagine Pharma Marketing Summit.
To take advantage of our discounted room rate, please click here.
Please note there is only one official, exclusive housing block for this event. Any other channels for booking reservations are not authorized. If you are contacted by a 3rd party housing company claiming to have a relationship with Momentum Events Group LLC, its event and/or Hyatt Regency Princeton Hotel ; these companies and others like it are not in any way affiliated with us.
The room block expires on April 28th, 2025
2025 Sponsors
PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
EXHIBITING SPONSOR
PATRON SPONSORS
MEDIA PARTNER






Testimonials
Good forum to stay ahead of an ever-changing digital marketing landscape.
Great content addressing the most relevant opportunities/challenges for marketers today & tomorrow.
Each conversation had & each session given, reinforced the importance of our shared mission and left us motivated to continue exploring opportunities to make a significant impact in healthcare.
Love that it had a smaller family feel. Everyone being in one room without having to transition to multiple rooms was great. All the speakers were awesome.
Benefited from attending great sessions and meeting with companies I didn't know.
Frequently Asked Questions
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1. Why Should I Attend? (aka: What's In It for Me?)Glad you asked! Our events aren’t just another date on your calendar — they’re where fresh ideas spark, real connections happen, and momentum builds (pun intended). You’ll get actionable insights from industry leaders, access to cutting-edge solutions, and face time with peers who get what you’re working on. Leave with notes, new contacts, and next steps.
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2. Who Should Attend? (Hint: It Might Be You)
The ReImagine Pharma Marketing Experience Has Been Designed For
SVPs, VPs, Directors, Heads, and Managers from the pharmaceutical, biotechnology, and industries whose responsibilities include:
- Marketing
- Digital Marketing
- Digital Strategy
- Integrated Marketing
- Multichannel Marketing
- Social Media
- Content
- Mobile Marketing
- eMarketing
- eBusiness
- Global Marketing
- Interactive Services
- Commercial Excellence
- Commercial Operations/ Capabilities
- Innovation
- Patient Solutions
- Customer Experience/ Engagement
- Customer Insights
- Field Force/SF
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3. Can I Register a Group? (Squad Goals: Activated)
Yes! Bring your crew. Whether it’s your department, your leadership team, or your whole company — group registration is easy and comes with perks. Discounts? You bet. Better collaboration back at the office? Definitely. Reach out to us for custom group packages and let’s make it a team experience.
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4. What’s the Event About? (The Elevator Pitch)
Pre-Scheduled 1:1 Meetings
As a pharmaceutical industry professional, you're invited to participate in this unique hosted buyer program. In exchange for complimentary registration and accommodation, you'll engage in pre-scheduled meetings with carefully selected solution providers who are driving innovation in pharma marketing. Beyond these valuable connections, you'll have full access to expert-led sessions, peer networking, and actionable insights
Executive-Level Content
Join industry stakeholders to explore:
- Interactive Roundtable Discussion: "Your Omnichannel Journey"
- First-Party Data Innovation Strategies
- Legal Review Process Optimization
- Email and PR Communication Best Practices
- New Approaches to HCP and Consumer Engagement
- Social Media's Impact on Search Evolution
- AI Applications in Pharma Marketing:
- Creative Development
- Message Optimization
- Audience Targeting
Exclusive Networking
Thoughtfully scheduled networking opportunities throughout both conference days allow for targeted connections.
Our approved attendees receive the option to participate in select VIP experience that goes beyond educational content and premium networking. This exclusive package includes engaging activities like a sunset boat cruise, private wine tasting with appetizers, spa services, and morning yoga with meditative breathing—you are not going to want to miss out!
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5. Where's the Event? (Location, Location, Inspiration)
We host our events in vibrant cities with easy access, great hotels, and plenty of after-hours fun. Whether it's a bustling East Coast hub or a sunny West Coast getaway, we pick venues that are professional, polished, and convenient. Specific location details are on each event page — and we always recommend booking early!
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6. Interested in Sponsorship? (Let’s Talk Visibility + Value)
Want your brand in front of the right people, in the right way, at the right time? Our sponsorship opportunities are customizable, creative, and designed to deliver ROI. From thought leadership to branding to curated meetings — let’s create something impactful. Drop us a line and we’ll cook up something special.
2025 Sponsorship Opportunities Are Open
The ReImagine Pharma Marketing Series focuses on discussing and engaging in the most pressing topics for Pharmaceutical Marketers, with networking opportunities in a great environment that allows organic connections and meaningful conversations.
Interested in learning more?
Click below to schedule a meeting with our sponsorship team!
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7. How Do I Network? (Spoiler: It’s Easier Than You Think)
We make networking feel natural — not awkward. From structured roundtables and topic lounges to networking receptions and interactive sessions, there are plenty of ways to meet people who matter to your work (and might just become collaborators or friends). Just bring your curiosity — we’ll handle the rest.
