<img src="https://ws.zoominfo.com/pixel/LdA0ZjEu15jnDiziAMsB" width="1" height="1" style="display: none;">
Re Imagine East White
ReImagine Pharma Marketing East
May 12-13, 2026
Ocean Place Resort, Long Branch, NJ
 

Leverage Intimate Interactions with Influential Peers While Gaining Insights to Enhance Marketing Performance

Previous Attendees

UBC-1-300x158 Syneos-300x158 RIPM-WEST-300x208 Food-Calendar-300x208 nemoa logo Momentum Events_Logo 310W25-HERO-EMAIL-FINAL (1) Screenshot 2025-04-26 at 5.01.14 PM Screenshot 2025-04-26 at 5.01.02 PM Screenshot 2025-04-26 at 5.00.46 PM Screenshot 2025-04-26 at 5.01.37 PM Screenshot 2025-04-26 at 5.01.59 PM
sponsor-1

Target Audience

This event is tailored for executives involved in any promotional campaign within a life sciences organization.

attende-1

Networking 

Join this event to connect with leading professionals driving progress in promo review.

speak-1

Program Design

Each Momentum event is designed through a proven research and design methodology that has been behind some of the pharma industry's largest events.  

Featured Speakers

Meet the Minds Behind Our Awesome Event

Filter Speakers:
Ankit Sagar
Ankit Sagar

Global Vice President of Pharma

ON24

Mary Beth Sandin
Mary Beth Sandin

Head of Marketing and Communications

AFFIMED

Archana Sondhi
Archana Sondhi

Vice President of Marketing and Commercial Strategy

IDEAYA BIOSCIENCES

Saba Tahseen
Saba Tahseen

Associate Director, Omnichannel Strategy

IBEX, AZ US BBU, ASTRAZENECA

Jim DeLash
Jim DeLash

Omni-Channel Marketing Director

Former GSK

Donna Finale
Donna Finale

US Sustainability Lead

UCB

Christiana Cioffi
Christiana Cioffi

Chief Strategy Officer

FENNEC PHARMACEUTICALS

Lori Holland-Hancock
Lori Holland-Hancock

Director, Digital Strategy, Oncology

Merck & Co.

Dan Sorine
Dan Sorine

Director, RHU/GI Access Marketing

PFIZER

Neal
Neal Wolff

Chief Business Officer

Eclipse Life Sciences

Niraj Kapur
Niraj Kapur

Associate Director, HCP Marketing – US Thoracic

NOVOCURE

Noah Bryant
Noah Bryant

Product Manager, Digital Marketing

Novocure

John Curcio
John Curcio

Director of Marketing Excellence

SANOFI

Rebecca Lamboy
Rebecca Lamboy

Director, Worldwide Social Media & Third-Party Engagement

BMS

Aleen Hosdaghian
Aleen Hosdaghian

VP of Marketing

ARCUTIS BIOTHERAPEUTICS

Eric Lloyd
Eric Lloyd

General Manager, Business Development – Pharma

THE TRADE DESK

Baron Harper
Baron Harper

Senior Director, Business Development

THE TRADE DESK

Bob Lempke
Bob Lempke

Chief Commercial Officer

MOBILE LOCKER

Stephen O
Stephen Onikoro

Chief Operating Officer

PHARMAFORCEIQ

Bob Allen
Bob Allen

Executive Director, Omnichannel Strategy (US Oncology)

BMS

Theo Ahadome
Theo Ahadome

CCO

UNITE GENOMICS

Patricia Bradley
Patricia Bradley

Global Chief Commercial Officer

MINDMAZE

Kimberly Coleman Clotman
Kimberly Coleman Clotman

Senior Director, Marketing Enablement Lead

PFIZER

Stuart Davis
Stuart Davis

Director, Global Marketing Platforms

CSL BEHRING

Kristina Kirby
Kristina Kirby

Principal, Strategy & Operations

OSTRO

Rishi Kadiwar
Rishi Kadiwar

VP Strategy

LIVEWORLD

Max Levin
Max Levin

VP, Marketing Excellence and Commercialization

LUNDBECK

Alison Tapia
Alison Tapia

Senior Director, Performance Marketing & Digital Innovation

Former DERMAVANT SCIENCE

Zoë Dunn
Zoë Dunn

President & CEO

HALE ADVISORS

Michael Ravitch
Michael Ravitch

Omnichannel Marketing Manager, SHINGRIX

GSK

Chad Durling
Chad Durling

Associate Director Digital Solutions, Commercial Excellence

BRACCO DIAGNOSTICS

Melissa Rossi
Melissa Rossi

Senior Director of Digital Strategy & Customer Experience

GILEAD

Prakash Jayaraman
Prakash Jayaraman

Commercial Data Enablement

Former GENMAB

Raidah Salem
Raidah Salem

Medical Affairs Manager

ALMIRALL

Program Agenda: Day One

May 20, 2025

7:30 AM ET
REGISTRATION AND NETWORKING BREAKFAST

Networking Opportunity

8:30 AM ET
CHAIRPERSON’S OPENING REMARKS

Plenary Session

Bob Allen

Bob Allen
Executive Director, Omnichannel Strategy (US Oncology) 
BMS 

Bob Lempke

Bob Lempke
Chief Commercial Officer 
MOBILE LOCKER 

8:45 AM ET
REIMAGINE PHARMA MARKETING

Discuss how we are getting an opportunity as industry leaders to impact and help patients in ways never done before with new approaches, new technology and new ways to capture and interpret data

Patricia Bradley

Patricia Bradley
Global Chief Commercial Officer 
MINDMAZE 

9:15 AM ET
PANEL DISCUSSION: HOW PEER ENGAGEMENTS ELEVATE MARKETING PERFORMANCE
  • Are you providing the right tools and materials to sales for KOL engagement?
  • Is your marketing strategy aligned with field reality?
  • How to apply sales insight back into the brand strategy?
  • How to analyze the ROI from marketing materials used by sales field teams?

Aleen Hosdaghian

Aleen Hosdaghian
VP of Marketing 
ARCUTIS BIOTHERAPEUTICS 

Dan Sorine

Dan Sorine
Director, RHU/GI Access Marketing 
PFIZER 

Niraj Kapur
Associate Director, HCP Marketing – US Thoracic 
NOVOCURE 

Max Levin

Max Levin
VP, Marketing Excellence and Commercialization 
LUNDBECK 

10:00 AM ET
PATIENT-CENTERED PHYSICIAN ENGAGEMENT: A NEW ERA OF PHARMA MARKETING

Explore How Pharmaceutical Brands Can Actively Drive Physician Engagement Through Personalized Patient-Specific Approaches

  • Customize physician interactions based on patient medical history and physician preferences
  • Provide patients the tools to actively participate and lead discussions with their healthcare providers
  • Use personalized engagement techniques to improve patient outcomes and achieve greater brand success

Theo Ahadome

Theo Ahadome
CCO 
UNITE GENOMICS 

10:45 AM ET
NETWORKING BREAK

Connect with fellow peers in the exhibit area to learn about leading offerings, solutions and services that might be a great fit for you, your company and your marketing efforts.

10:45 AM ET
PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners.

11:30 AM ET
THREE MISSED OPPORTUNITIES FOR PHARMA MARKETERS IN 2025

The  pharma marketing landscape is shifting fast, and many brands are struggling to keep up. From adapting to major social media platform changes that have reduced our ability to target healthcare audiences,  to harnessing the power of comments, and engaging overlooked but highly influential healthcare providers, marketers must evolve their strategies or risk falling behind. This session will break down three critical missteps pharma marketers are making in 2025  and provide actionable solutions to help you stay ahead of the curve. 

  • The  2025 Social Media Shake-Up:  Learn how to optimize  ad performance and expand your strategy to platforms like Reddit and Pinterest to reach and engage your audience.  
  •  Unlocking  the Power of Comments:  Discover why turning comments on can enhance engagement, create user-generated content (UGC) you  can use in your ads, and provide valuable insights—all while maintaining brand integrity and  compliance.  
  •  Reaching  the Right HCPs: The APP Opportunity:  Understand why Advanced Practice Providers (APPs- NPs and PAs)  are an untapped audience responsible for nearly 30% of U.S. prescriptions,  and how to tailor content and engagement strategies to connect with them effectively.

Rishi Kadiwar

Rishi Kadiwar
VP Strategy 
LIVEWORLD 

Alison Tapia
Alison Tapia
Senior Director, Performance Marketing & Digital Innovation 
Former DERMAVANT SCIENCE

12:15 PM ET
CHANGE IS OPPORTUNITY: RIF, AI, OMC... OH MY!

It’s hard to imagine that our cautiously slow and risk-averse industry is comfortable making swift changes to leverage new technologies while meeting our promotional compliance obligations

• The changes to OPDP and the impact on Marketing

• The influence of AI

• The industry’s continued pursuit of omnichannel and modular content

• How to respond to it all with limited resources

Zoë Dunn
Zoë Dunn
President & CEO 
HALE ADVISORS 

12:45 PM ET
LUNCH BREAK

Networking Opportunity

1:45 PM ET
CURE-IOUS JOURNEYS: MAPPING THE PATIENT PATHWAY THROUGH MEDIA & ADVERTISING

Understanding the Patient Journey is Critical to Delivering Meaningful Healthcare Experiences 

  • Explore how individuals—both long-term and short-term sufferers—navigate from the first signs of symptoms through diagnosis and treatment
  • Unveil key insights into the role of media, advertising, and content in shaping patient decision-making and access to information
  • Uncover how digital touchpoints influence healthcare awareness, the impact of omnichannel engagement on patient behavior, and how brands can strategically connect with audiences at pivotal moments in their healthcare journey

Eric Lloyd

Eric Lloyd
General Manager, Business Development – Pharma 
THE TRADE DESK 

2:30 PM ET
PANEL DISCUSSION: 3, 2, 1, LAUNCH!
  • How to produce more effective and efficient launches
  • How to continue to grow beyond the launch?
  • How to launch like big Pharma with a small Pharma budget?

Neal

Neal Wolff
Chief Business Officer 
ECLIPSE LIFE SCIENCES 

Stephen O

Stephen Onikoro
Chief Operating Officer 
PHARMAFORCEIQ 

Michael Ravitch

Michael Ravitch
Omnichannel Marketing Manager, SHINGRIX 
GSK 

Chad Durling

Chad Durling
Associate Director Digital Solutions, Commercial Excellence 
BRACCO DIAGNOSTICS 

3:15 PM ET
NETWORKING BREAK

Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your marketing efforts.

3:15 PM ET
PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners

4:00 PM ET
THE PRODUCT IS NOT THE HERO ANYMORE - THE PATIENT IS!
  • How are you shifting your brand strategy to be more patient-driven?
  • Are you constantly paying attention to your patient population? 
  • Are you engaging your patients in the right channels?
  • How do you build tools to create a comfortable/reliable space for your patients?

Kimberly Coleman Clotman

Kimberly Coleman Clotman
Senior Director, Marketing Enablement Lead 
PFIZER 

4:45 PM ET
CASE STUDY: THE OMNI-CHANNEL UNLOCK

Delivering Efficiencies & Impact at Global Scale

  • Discuss overall strategy
  • Work with few number of channels/Agency partner and results
  • Content focus and results
  • Share future Plans

Stuart Davis

Stuart Davis
Director, Global Marketing Platforms 
CSL BEHRING 

5:30 PM ET
COCKTAIL RECEPTION & VIP EXPERIENCE

Let’s unwind maybe with a glass of wine…. Connect with your peers and talk about the first day!

Program Agenda: Day Two

May 21, 2025

8:00 AM ET
NETWORKING BREAKFAST

Networking Opportunity

8:30 AM ET
PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners.

8:50 AM ET
CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW

Plenary Session

Bob Allen

Bob Allen
Executive Director, Omnichannel Strategy (US Oncology) 
BMS 

Bob Lempke

Bob Lempke
Chief Commercial Officer 
MOBILE LOCKER 

9:00 AM ET
REIMAGINING ENGAGEMENT: HOW PHARMA IS USING AI TO TRANSFORM HCP & CONSUMER EXPERIENCES

Explore how AI is Enabling Smarter, More Personalized, and More Effective Engagement Strategies Across the Pharma Landscape

  • Discover how AI is powering data-driven engagement on brand.com platforms
  • Hear real-world examples of AI-driven strategies that are improving HCP and patient experiences
  • Gain insights into what’s next for AI in the engagement journey—from automation to predictive personalization

Kristina Kirby

Kristina Kirby
Principal, Strategy & Operations 
OSTRO 

Saba Tahseen

Saba Tahseen
Associate Director, Omnichannel Strategy, IBEX 
ASTRAZENECA 

Melissa Rossi

Melissa Rossi
Senior Director of Digital Strategy & Customer Experience 
GILEAD 

9:30 AM ET
CASE STUDY: JUST USE AI

Leveraging Generative AI in Content Production

  • Are you maximizing the use of your agency?
  • How to work different AI tools to better engage customers?
  • How to invest more time and resources into campaigns and strategy?

Noah Bryant

Noah Bryant
Product Manager, Digital Marketing 
NOVOCURE 

10:15 AM ET
CASE STUDY: LONG-TAIL PROJECT “CALLING WHAT HAPPENED”
  • Are you reaching the totality of your customers?
  • How customer segmentation, creative messaging, and replicating the sales rep experience are different for the Long-Tail Customers?
  • How did one brand approach this situation and expand the opportunity for incremental sales from these Long-Tail customers?

Jim DeLash

Jim DeLash
Omni-Channel Marketing Director 
Former GSK 

10:45 AM ET
NETWORKING BREAK

Connect with fellow peers in the exhibit area to learn about our partner’s offerings, solutions and services that might be a great fit for you, your company and your marketing efforts.

11:15 AM ET
PANEL DISCUSSION: WORKING WITH GLOBAL
  • Are you using data and market insights for informed planning?
  • How to successfully work with global on planning?
  • How to leverage technology for seamless execution?

John Curcio

John Curcio
Director of Marketing Excellence 
SANOFI

Lori Holland-Hancock

Lori Holland-Hancock
Director, Digital Strategy, Oncology 
MERCK 

Ankit Sagar

Ankit Sagar
Global Vice President of Pharma 
ON24 

Prakash Jayaraman

Prakash Jayaraman
Commercial Data Enablement 
Former GENMAB 

12:00 PM ET
FROM PLAYBOOKS TO PIVOTS: HOW PHARMA LEADERS ARE RETHINKING MEDIA INVESTMENT

Join us for this interactive session about Media Planning, Investment and Strategy

Baron Harper

Baron Harper
Senior Director, Business Development 
THE TRADE DESK 

12:45 PM ET
LUNCH BREAK

Networking Opportunity

1:30 PM ET
PANEL DISCUSSION: MARKETING AND MEDICAL TANDEM FOR KOL ENGAGEMENT
  • Are you maximizing the Marketing/Medical relations for KOL engagement?
  • Do you fear compliance while engaging with Medical?
  • Who should lead the KOL engagements?
  • Are you communicating properly with your internal stakeholders?

Archana Sondhi

Archana Sondhi
Vice President of Marketing and Commercial Strategy 
IDEAYA BIOSCIENCES

Raidah Salem

Raidah Salem
Medical Affairs Manager 
ALMIRALL

Charlie Cook
Sr. Director, Team Leader Internal Medicine Field Medical Group 
PFIZER 

2:15 PM ET
INTERACTIVE SESSION: REAL WORLD PRACTICAL STRATEGIES IN SOCIAL MEDIA CAMPAIGNS
  • How is the Social Media landscape evolving?
  • Which platforms have better integrity?
  • How are you customizing your digital campaigns?
  • What platforms are growing and which ones are dwining down?

Rebecca Lamboy

Rebecca Lamboy
Director, Worldwide Social Media & Third-Party Engagement 
BMS 

3:15 PM ET
PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners

3:30 PM ET
DAY 2 CONCLUDES

Reserve your place today!

The place where life sciences leaders gather, join us.

COMPLIMENTARY PASS

VIP Attendees must be employed full-time at a pharma or biotech company, no exceptions, and register with a professional email address.
This offer isn’t valid for agencies, service providers, or other types of organizations.

Apply For Complimentary Pass

COMPLIMENTARY REGISTRATION INCLUDES:

– Full conference access – all sessions, networking & meals ($2,095 value)
– Two nights at Hyatt Regency Princeton (May 19-20)
– Pre-conference VIP activity & opening reception
– Two exclusive networking experiences

In exchange, we ask that you:

– Attend 4 pre-scheduled 15-minute meetings with event sponsors
– Provide a credit card to secure registration

Paid Registration for Pharmaceutical / Biotech Companies

Same benefits as VIP Complimentary Pass, but no required meetings

Standard Rate

$2,095.00

Venue

 

Ocean Place Resort

Long Branch, NJ

https://www.oceanplace.com/

 

Hyatt Regency

Hyatt Regency Princeton

102 Carnegie Center Dr,
Princeton, NJ 08540, USA

View Map ➜

Hyatt Regency

A limited and exclusive room block is available for the 2025 Reimagine Pharma Marketing Summit.
To take advantage of our discounted room rate, please click here.

Please note there is only one official, exclusive housing block for this event. Any other channels for booking reservations are not authorized. If you are contacted by a 3rd party housing company claiming to have a relationship with Momentum Events Group LLC, its event and/or Hyatt Regency Princeton Hotel ; these companies and others like it are not in any way affiliated with us.

The room block expires on April 28th, 2025

2025 Sponsors

 

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

EXHIBITING SPONSOR

PATRON SPONSORS

MEDIA PARTNER

Testimonials

 

Good forum to stay ahead of an ever-changing digital marketing landscape.
Customer Engagement, Marketing
CSL Behring
Great content addressing the most relevant opportunities/challenges for marketers today & tomorrow.
Chief Business Officer
Affimed
Each conversation had & each session given, reinforced the importance of our shared mission and left us motivated to continue exploring opportunities to make a significant impact in healthcare.
Omnichannel Marketing
BTG Pharmaceuticals
Love that it had a smaller family feel. Everyone being in one room without having to transition to multiple rooms was great. All the speakers were awesome.
Omnichannel Marketing
GSK
Benefited from attending great sessions and meeting with companies I didn't know.
Chief Business Officer
Eclipse Life Sciences
 

Frequently Asked Questions

 

Screenshot 2025-05-05 at 2.59.12 PM