January 26-27, 2022 | Virtual Event

AGENDA – ALL TIMES ARE IN EASTERN TIME

Come visit our virtual lobby and connect with fellow attendees. You can chat, video, and even make a list of the people you want to meet and the knowledge you’re looking to gain through our bespoke 1:1 match-making services.
Jonathan Banchs
Director of Content and Experience
MOMENTUM EVENTS
  • Understand the scope of every stakeholder involved in both Speaker Programs and Advisory Boards
  • Gain insight into what each of the members from both programs do.
  • Increase the success rate of your Speaker Programs and Advisory Boards by taking every stakeholder into consideration
  • Stakeholder engagement pros and cons
Moderator:
Keely Dahl
Senior Medical Science Liaison 
AURINIA PHARMACEUTICALS

Panelists:

Kasmin Delgado
Senior Medical Science Liaison
PERRIGO PHARMACEUTICALS

Angie Simpson
Thought Leader Liaison Field Development Manager, Rare Blood Disorders
SANOFI

Leah Goodnight
Associate Director, Marketing - Thought Leader Liaison
ALKERMES
  • How to adjust the team and the strategies to a fully virtual launch
  • Best Practices on different approaches and strategies to implement in the virtual environment
  • Get every stakeholder on the same page with the use of the right tech tools
  • Access to experts profiles, including specialties, contracts, rates, certified event types, and recent usage, you can select the right opinion leader without risk.
  • Target very specific KOLs to have optimal results, learn how to move thru the number of external experts
  • Solution provider need/help if needed what do they bring to the table
Lacey Luxon
Medical Education Manager
ANGIODYNAMICS
  • Learn the do’s and don’ts when presenting and how to keep the audience engaged with practical exercises
  • Relaxation techniques, breathing exercises, constant breaks, gameology, different ways to showcase content – tools to avoid burnout and fatigue
  • Make the most out of the virtual environment, polling system, Q & A, everything to maximize the opportunity to truly engage and leave a mark on your audience
Jason Plant
Associate Director, Western US, Regional Professional Relations
AURINIA PHARMACEUTICALS

Jodi Trivax
Advisor - External Engagement
ELI LILLY
This fully interactive session will provide a platform to hear from a media personality that has experience in front of a camera that can provide tips and tricks for the audience to learn how to handle virtual interactions. There will be a 20-minute session and then we will ask for volunteers to introduce themselves so that the speaker can then provide feedback on what they did right and what they did wrong during case study scenarios from their time ‘on camera’. 

  • This interactive session will allow you to learn from an expert on how to perform in from of a camera providing valuable tips, having an expert on how to communicate accurately in front of a camera, this will help your sessions with your KOLs as you prepare them for your programs
  • Learn how to train your moderators so they can perform up to the task in a virtual environment and your internal peers as well, then they can take the advices and tips from the camera experts on how to master the virtual environment
  • The TV expert will interact with the audience selecting people to perform some exercises he will then evaluate and provide feedback
Tony Sadowski
Senior Producer, Promotions
WHYY
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.
  • Learn from regulatory, compliance and legal experts as they provide an update and advices on how to stay on track and compliant
  • Refresh the outlines of what is acceptable and what is not, keep your team vigilant and well informed
  • Speaker Programs must be focused on appropriate educational objectives to avoid scrutiny
The goal of this interactive session is to provide examples of real life scenarios when preparing KOLs during speaker training sessions. There will be experienced speakers playing roles as KOLs and reenacting complicated scenarios. This will allow the audience to learn from experience in real time, interact with the speakers in these scenarios as a space to ask the speakers for their opinions regarding any other specific scenarios you/they have encountered.

  • Interactive session that will allow the audience to provide their perspectives on the different scenarios on how would they handle each situation
  • Learn from real life scenarios as how to deal and handle properly the outcomes with KOLs such as:
  • How to handle a conflict or argument between KOLs in your preparation or in your advisory board
  • How to deal with KOLs that won’t cooperate with compliance
  • How to work with KOLs that won’t let you teach them
  • The audience can also propose scenarios they have experience to gather intel on how to proceed and to obtain best practices on dealing with potential issues
Speaker Training Simulator Leaders:

Lacey Luxon
Medical Education Manager
ANGIODYNAMICS

Jason Plant
Associate Director, Western US, Regional Professional Relations
AURINIA PHARMACEUTICALS

Kasmin Delgado
Senior Medical Science Liaison
PERRIGO PHARMACEUTICALS
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.
Come visit our virtual lobby and connect with fellow attendees. You can chat, video and even make a list of the people you want to meet and the knowledge you’re looking to gain through our bespoke 1:1 match-making services.
Jonathan Banchs
Director of Content and Experience
MOMENTUM EVENTS
  • Identify the thought leaders geographically, which are institutional and which are academia
  • Prioritize the engagement and interaction of the thought leaders that are most relevant for the stage in the product launch
  • Look for relevant opinion leaders in the communities and people that can be invested in an engaging successful interaction
Leah Goodnight
Associate Director, Marketing – Thought Leader Liaison
ALKERMES
  • Explore the differences, preparations and implications on running commercial and medical advisory boards
  • Live, hybrid or virtual settings, how much do they change and which are better to produce
Panelists:
Jason Plant
Associate Director, Western US, Regional Professional Relations 
AURINIA PHARMACEUTICALS
  •  Set event budget, estimate number of attendees, and estimate expenses specific to each event type.
  • Tailor end-to-end workflows based on event details—such as speaker type, requirements, and topics—for easy event planning and tracking.
  • Explore what tech tools can you implement to learn about the success of your engagement with your internal stakeholders and KOLs
  • Unconventional times call for Unconventional tactics! Learn from your audience to learn what to offer so they can stay focused
  • Tailor the needs of your audience to keep them engaged and interested throughout the advisory boards
Lauren DeRienzo
Global Medical Affairs Lead
XENON PHARMACEUTICALS
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.
  • Define clear objectives for the meetings and select attendees accordingly
  • Choose advisors who will help facilitate the conversation and avoid inviting thought leaders that can have a negative impact on the overall meeting
  • Recognize the importance of following up after each interaction
  • Provide examples of successful and less successful implementation
  • Which platforms should we keep and which ones should we leave behind
Virginie DuPont
Associate Director, Medical Launch Excellence in Oncology
MERCK
This is a unique opportunity to work with senior industry experts in creating a mock Advisory Board in real time. A team of industry speakers play the different roles in an Advisory Board, followed by breakout sessions within the ad board, polling questions and readouts at the conclusion - as part of an immersive think-tank style exercise. This will be an extremely interactive and hands on exercise for everyone in attendance to share best practices and how to make the most out of the virtual advisory boards. Here are some benefits to gain from experiencing the advisory board:

  • Learn how to manage the KOL Engagement spectrum to maximize the audience productivity
  • Define clear objectives suchs as: right number of attendees, the type of engagement, local vs global benefits
  • Visualize the different tools that will help your future advisory boards succeed! Provide networking opportunities, breakout rooms, ask everyone to be on camera, encourage the moderator to call people by name to promote engagement
  • Create a real life Advisory Board that will provide examples and scenarios that will allow the audience to comment and engage some features it will have:
  • Build in Interactivity Features that help capture attention and engage the audience
  • Incorporate live polling to collect feedback, run surveys, or quiz attendees
  • Breakouts working from shared documents to facilitate simultaneous collaboration
  • Allow teams to brainstorm and prioritize ideas in real time
Mock Ad Board Leaders:

Kathleen Guindon
Doctor of Management, Organizational Leadership Master’s of Science
GE HEALTHCARE

Lauren DeRienzo
Global Medical Affairs Lead 
XENON PHARMACEUTICALS

Arindam Dey
Medical Director (India) & Surgical Medical Affairs Lead (APAC)
ALCON
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.