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Explore the role across different companies, disease states, and the number of TLLs doing the job

• Compare how the TLL role differs across organizations, therapeutic areas, and team structures
• Examine how role expectations shift based on disease state complexity and strategic priorities
• Assess capacity needs by understanding how many TLLs are required to effectively support various types of launches and ongoing engagement

Hear as we interview a KOL, asking about how they value the role of the TLLs, areas of improvement and opportunities to strengthen the relationships

• Gain firsthand insight into how KOLs perceive the value and impact of the TLL role
• Identify opportunities for TLLs to improve communication, responsiveness, and scientific partnership with experts
• Explore practical ways to strengthen trust, collaboration, and long-term relationships between TLLs and KOLs

Discuss how to find the right DOLs, how to get them engaged on Social Media and work with them creatively.

• Learn effective strategies for identifying and selecting the right Digital Opinion Leaders (DOLs) for your therapeutic area
• Explore best practices for engaging DOLs authentically across social media platforms
• Discover creative approaches to collaborating with DOLs to amplify scientific content and extend digital reach

Analyze the impact of insights, how to make sure the feedback is being used and the KOLs are heard to improve patient outcomes

• Evaluate how high-quality insights influence strategic decision-making across Medical Affairs and commercial teams
• Identify processes that ensure KOL feedback is captured, validated, and acted upon consistently
  

Helen Steele

Executive Director, Thought Leader Liaison Team

PACIRA BIOSCIENCES

Cultivating Meaningful Relationships to Maximize KOL Impact and Value

• Design a structured KOL engagement strategy aligned to brand objectives
• Identify tools and tactics to optimize KOL engagement and communication (incl cross-functionally)
• Maximize the impact of each interaction by setting clear objectives and outcomes

This interactive activity, you can choose your table based on your experience as a TLL, there are tables for people who are new to the role, for experienced TLLs and for TLL Leadership

• New TLLs | HCPEngagement - Elevator Pitch
• Advanced TLLs | AD Board Management - KOL Management
• TLL Leadership | KPIs - Leading the Team

Share best practices on how to coordinate and communicate effectively with your global peers

• Explore effective communication models that strengthen alignment between U.S. and global TLL teams
• Identify best practices for coordinating insights, strategy, and field activities across regions
• Discuss how to maintain consistency while empowering each market to address local scientific and engagement needs

Explore varying strategies for managing interactions and monitoring the activity of KOLs/DOLs on Social Media while maintaining compliance

• Examine compliant strategies for monitoring KOL and DOL activity across major social media platforms
• Discuss how TLLs can navigate digital engagement while adhering to company and regulatory guidelines
• Identify approaches for leveraging social insights to enhance relationship building and scientific exchange

Help leadership adapt to change into buy-in for the TLL position, understanding the importance of the position both internally and externally

• Explore strategies for gaining leadership buy-in by clearly articulating the strategic value of the TLL role
• Demonstrate how elevating the TLL function strengthens both internal alignment and external scientific engagement
• Review practical examples of how organizations have successfully redefined and positioned the TLL role for greater impact

Amanda Williamson

Executive Director, Market Development

SK LIFE SCIENCE

Hear from compliance for the latest updates and considerations to have while working with HCPs

• Receive the latest compliance updates impacting TLL interactions with HCPs, KOLs, and DOLs
• Understand key ethical considerations that guide scientific exchange and field engagement
• Learn how to navigate risk, maintain transparency, and ensure compliant behavior across all TLL activities
  

Joe Boyd

Strategic Market Development Director

AZURA OPHTHALMICS

Discover how MSLs and TLLs can mutually benefit from communication and collaboration on their mission to work with HCPs

• Explore ways to communicate and collaborate effectively with internal stakeholders
• Work in tandem with your peers on Conferences and Congresses
• Create joint initiatives that serve the greater good and the KOLs

Learn which KPIs work to measure the REAL impact of the TLLs, and how to obtain tangible results from your team’s performance

• Identify the KPIs and qualitative measures that most accurately reflect true TLL impact
• Learn how to capture and communicate meaningful outcomes from scientific exchange and stakeholder engagement
• Explore methods for translating TLL activities into tangible, organization-wide value and performance insights

Jody Mills

Director, Thought Leader Liaisons and Key Account Managers

CORCEPT THERAPEUTICS