Launch Readiness Summit

July 22-23, 2026
Revere, Boston, MA

Connecting all Stakeholders to Build Launch-Ready Organizations Through Strategic Cross-Functional Alignment and Execution Across the Product Lifecycle

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Previous Attendees

For the Visionaries Driving Launch Excellence

Step into a community built for pharma and biotech professionals driving launch excellence
Sharpen strategic thinking and strengthen cross-functional collaboration
Gain clarity on evolving expectations and market dynamics
Discover new approaches to medical-commercial alignment
Leave empowered to deliver confident, high-impact launch strategies

A Network That Understands Your World

Connect with peers across Medical Affairs, Commercial, Market Access, HEOR, Patient Engagement, and Data/Analytics
Share proven strategies and uncover fresh approaches to launch planning
Build lasting relationships with leaders facing the same challenges and opportunities
Exchange insights on evidence generation, payer pathways, and patient engagement
Expand your network with professionals who understand the realities of bringing therapies to market

Content That Elevates Launch Readiness

Agenda built on deep industry research and real-world launch challenges
Interactive roundtables and tactical sessions on cross-functional alignment
Focus areas: evidence generation, payer strategy, patient journey design, omnichannel HCP engagement
Practical tools, fresh insights, and clear strategies to strengthen collaboration and amplify impact
Leave with actionable frameworks to drive measurable success for your next launch

Safia Rizvi

CEO

Mark Burns

Director, Marketing Operations

Frank Nazzario

VP, Commercial

Archana Sondhi

Vice President Marketing and Commercial Strategy

Keith White

VP, Commercial

Marina Orlova

Executive Director, Commercial Strategy

Daniela van Eickels, MD, PhD, MPH

Senior Vice President, CMO Head of Medical Affairs

Taylor Salinardi, PhD

Vice President, Global Head of Medical Operations & Excellence

Carolyn Reever, PhD

Global Head, Neuropsychiatry & Epilepsy Medical Affairs

Amy Everitt, PharmD, MD

Senior Director, Medical Promotional Review & Field Scientific Excellence

Bree Kuntz

Senior Product Manager, HCP Marketing

Sarah Strattman

Global Communications Lead

Caroline Ojaimi

Executive Director, Medical Affairs Operations

Anna Murzhenko, PharmD

Medical Affairs Leader

Lynn Bass, PharmD

Medical Affairs Lead in Rare Disease Hematology and Cellular Therapy

Ana Bozas, PhD, CMPP

Medical Affairs and Medical Communications Leader

8:45 AM

Opening Remarks

9:00 AM

From Clinical Milestones to Commercial Momentum: Building a Seamless Path to Launch

9:45 AM

Inside the Launch Decision Room: Leadership Decisions That Shape a Product’s Path from Development to Launch

11:15 AM

From Strategy to Uptake: Building a Commercial Launch Engine That Drives Awareness, Adoption, and Growth

1:30 PM

From Gap to Growth: Building Market Readiness Before Launch Through Disease Awareness, Partnerships, and Real-World Insight

2:15 PM

Building the AI-Enabled Launch Engine: Embedding Intelligent Workflows Across Marketing, Sales, and Commercial Operations

3:15 PM

From Data to Narrative: Communicating Scientific Value to All Stakeholders Before and Beyond Launch

4:00 PM

Medical Affairs as the Strategic Launch Engine: Building the Team, Evidence, and Engagement Model for Launch Success

8:45 AM

Opening Remarks

9:00 AM

Commercial Launch Readiness: Aligning Sales, Marketing, Access & Operations for Customer Engagement

10:00 AM

Channel Strategy and Trade Readiness: Aligning Market Access, Distribution, and Commercial Execution for Launch

11:15 AM

AI Across the Launch Lifecycle: From Clinical Data to Commercial Execution

12:00 PM

AI-Driven Launch Readiness: Turning Data Into Competitive Advantage

1:45 PM

From Insight to Impact: Building a Data-Driven Field Engagement Strategy that Drives Launch Success

2:30 PM

Building Launch Alignment: How Medical Insights Shape Commercial Strategy, Messaging, and Execution

3:15 PM

Exchange to Market Momentum: Designing HCP Engagement That Drives Launch Impact

7:45 am

REGISTRATION AND NETWORKING BREAKFAST

8:45 am

CHAIRPERSON’S OPENING REMARKS

9:00 am

OPENING KEYNOTE: REIMAGINING PHARMA MARKETING

Bold Moves for a Transforming Industry

9:45 am

FIRESIDE CHAT: METRICS & DATA - FROM ZERO TO HERO

Unlock the True Power of Pharma Marketing Data

Srikar Bongoni

Sr. Director | Head of Performance Marketing

Genentech

Jennie Xu

Strategic Account Executive

Freshpaint

10:30 am

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

This time is for Pre-Scheduled 1:1 Meetings with our event partners, and also connect with fellow peers in the exhibit area to learn about leading offerings, solutions and services that might be a great fit for you, your company and your marketing efforts

11:15 am

SOCIAL MEDIA SHIFTS: TURNING CHANGE INTO MARKETING ADVANTAGE

Social media evolves daily, creating new challenges for pharma marketers: high volumes of user-generated content, the need for fair balance, risks of off-label promotion, and the rapid spread of misinformation. This session reveals how to turn those risks into opportunities, accelerating campaign approvals, engaging patients with confidence, and protecting brand reputation. Walk away with strategies to monitor in real time, harness patient conversations for insights, and transform compliance hurdles into growth drivers.

Rishi Kadiwar

VP Strategy

LiveWorld

12:00 pm

PANEL DISCUSSION: THE PRC/MLR TANGO

Collaborate, Create, and Comply

John Paul Marcus

Executive Director, Regulatory Affairs Ad/Promo Compliance

Ionis Pharma

Andres White

Head of Global Marketing Operations

Allergan Aesthetics

12:45 pm

LUNCH BREAK

1:45 pm

SMART HCP ENGAGEMENT

Strategies That Cut Through the Noise & Build Strong Connections

Nikita Upadhyaya

Associate Director, Field Marketing

Takeda Pharmaceuticals

2:30 pm

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY”

Map Your Omnichannel Journey: Collaborate, Learn, and Build Your Roadmap

Courtney Seal

Sr. Marketing Manager, Omnichannel Lead

Amgen

3:15 pm

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

4:00 pm

WORKING WITH CELEBRITIES & INFLUENCERS IN HEALTHCARE

Beyond the Buzz: How to Effectively Partner with Celebrities & Influencers in Healthcare

Amanda Brantner

Product Manager

Jazz Pharmaceuticals

4:45 pm

AI CASE STUDY: JUST USE AI

Leverage Generative AI in Content Production

Noah Bryant

Senior Product Manager, Digital Marketing

Novocure

5:30 pm

COCKTAIL RECEPTION & VIP EXPERIENCE

Let’s unwind maybe with a glass of wine…. Connect with your peers and talk about the first day!

8:00 am

NETWORKING BREAKFAST

8:30 am

PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners.

8:50 am

CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW

9:00 am

FIRESIDE CHAT BY OSTRO

Danielle Hay

Vice President, Strategic Accounts

Ostro

9:45 am

CASE STUDY: FROM SCROLL TO SOLD

Using Influencers and Content Creators to Build your Medical Device Brand

WendySuljak

Vice President of Marketing

Neuronetics

10:30 am

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

11:15 am

INTERACTIVE GROUP SESSION: THE PRODUCT IS NOT THE HERO ANYMORE - THE PATIENT IS!

Flip the Script: Make the Patient the Hero of Your Brand Story

12:00 pm

FIRESIDE CHAT: TV COMMERCIALS & SOCIAL MEDIA

Build Strategies and Campaigns for Your Audience's Preferred Channels

Nikki Frantzen

Director, Media Engagement

Genentech

12:45 pm

LUNCH BREAK

1:30 pm

PANEL DISCUSSION: SUCCESSFUL INTERNAL CROSS-FUNCTIONAL COLLABORATION

Breaking Silos: Building Stronger Bridges Between Marketing & Medical

Hasib Bhojwani

Senior Medical Science Liaison

Axsome Therapeutics

2:15 pm

INTERACTIVE SESSION: REAL WORLD PRACTICAL STRATEGIES IN SOCIAL MEDIA CAMPAIGNS

Share and Engage on What’s Working and What’s Not in Social Media Efforts

3:00 pm

PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners

7:45 am

REGISTRATION AND NETWORKING BREAKFAST

8:45 am

CHAIRPERSON’S OPENING REMARKS

9:00 am

OPENING KEYNOTE: REIMAGINING PHARMA MARKETING

Bold Moves for a Transforming Industry

9:45 am

FIRESIDE CHAT: METRICS & DATA - FROM ZERO TO HERO

Unlock the True Power of Pharma Marketing Data

Srikar Bongoni

Sr. Director | Head of Performance Marketing

Genentech

Jennie Xu

Strategic Account Executive

Freshpaint

10:30 am

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

11:15 am

SOCIAL MEDIA SHIFTS: TURNING CHANGE INTO MARKETING ADVANTAGE

Rishi Kadiwar

VP Strategy

LiveWorld

12:00 pm

PANEL DISCUSSION: THE PRC/MLR TANGO

Collaborate, Create, and Comply

John Paul Marcus

Executive Director, Regulatory Affairs Ad/Promo Compliance

Ionis Pharma

Andres White

Head of Global Marketing Operations

Allergan Aesthetics

12:45 pm

LUNCH BREAK

1:45 pm

SMART HCP ENGAGEMENT

Strategies That Cut Through the Noise & Build Strong Connections

Nikita Upadhyaya

Associate Director, Field Marketing

Takeda Pharmaceuticals

2:30 pm

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY”

Map Your Omnichannel Journey: Collaborate, Learn, and Build Your Roadmap

Courtney Seal

Sr. Marketing Manager, Omnichannel Lead

Amgen

3:15 pm

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

4:00 pm

WORKING WITH CELEBRITIES & INFLUENCERS IN HEALTHCARE

Beyond the Buzz: How to Effectively Partner with Celebrities & Influencers in Healthcare

Amanda Brantner

Product Manager

Jazz Pharmaceuticals

4:45 pm

AI CASE STUDY: JUST USE AI

Leverage Generative AI in Content Production

Noah Bryant

Senior Product Manager, Digital Marketing

Novocure

5:30 pm

COCKTAIL RECEPTION & VIP EXPERIENCE

Let’s unwind maybe with a glass of wine…. Connect with your peers and talk about the first day!

8:00 am

NETWORKING BREAKFAST

8:30 am

PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners.

8:50 am

CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW

9:00 am

FIRESIDE CHAT BY OSTRO

Danielle Hay

Vice President, Strategic Accounts

Ostro

9:45 am

CASE STUDY: FROM SCROLL TO SOLD

Using Influencers and Content Creators to Build your Medical Device Brand

WendySuljak

Vice President of Marketing

Neuronetics

10:30 am

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

11:15 am

INTERACTIVE GROUP SESSION: THE PRODUCT IS NOT THE HERO ANYMORE - THE PATIENT IS!

Flip the Script: Make the Patient the Hero of Your Brand Story

12:00 pm

FIRESIDE CHAT: TV COMMERCIALS & SOCIAL MEDIA

Build Strategies and Campaigns for Your Audience's Preferred Channels

Nikki Frantzen

Director, Media Engagement

Genentech

12:45 pm

LUNCH BREAK

1:30 pm

PANEL DISCUSSION: SUCCESSFUL INTERNAL CROSS-FUNCTIONAL COLLABORATION

Breaking Silos: Building Stronger Bridges Between Marketing & Medical

Hasib Bhojwani

Senior Medical Science Liaison

Axsome Therapeutics

2:15 pm

INTERACTIVE SESSION: REAL WORLD PRACTICAL STRATEGIES IN SOCIAL MEDIA CAMPAIGNS

Share and Engage on What’s Working and What’s Not in Social Media Efforts

3:00 pm

PRE-SCHEDULED 1:1 MEETINGS

This time is for Pre-Scheduled 1:1 Meetings with our event partners

Pre-Launch Rate

$1595

$700 Savings

Launch Rate

$1895

$400 Savings

Pre-Launch Rate

$2095

$1K Savings

Launch Rate

$2495

$600 Savings

Frequently Asked Questions

1. Why Should I Attend? (aka: What's In It for Me?)

TOP REASONS TO ATTEND

- Align Teams for Impact
Unite medical, commercial, access, and patient groups to drive confident launches.
- Learn from Experts
Hear real case studies and panels from leading pharma and biotech executives.
- Harness AI & Data
See how predictive insights and real‑world evidence transform launch success.
- Stay Ahead of Competition
Prepare for dozens of breakthrough therapies hitting the market in 2026.
- Build Powerful Connections
Network with senior leaders shaping launch excellence across the industry.
2. Who Should Attend? (Hint: It Might Be You)
This event is designed for pharmaceutical, biotech, and medical device professionals with responsibilities in the following areas:
- Launch Readiness/ Excellence
  Commercial
- Medical Affairs
- Marketing
- Market Access
- Payer Strategy
- Brand Teams
- Digital Engagement
- Marketing
- Medical Information/ Communications
- MSL/ HCP Engagement
- HEOR/ Real-World Evidence
- Scientific Publications
3. Can I Register a Group? (Squad Goals: Activated)

Yes! Bring your crew. Whether it’s your department, your leadership team, or your whole company — group registration is easy and comes with perks. Discounts? You bet. Better collaboration back at the office? Definitely. Reach out to us for custom group packages and let’s make it a team experience.

Interested in Group Rates?

Email Arianne Leclair at Arianne@momentumevents.com to secure the best group discounts
4. What’s the Event About? (The Elevator Pitch)
5. Interested in Sponsorship? (Let’s Talk Visibility + Value)

Want your brand in front of the right people, in the right way, at the right time? Our sponsorship opportunities are customizable, creative, and designed to deliver ROI. From thought leadership to branding to curated meetings — let’s create something impactful. Drop us a line and we’ll cook up something special.

2026 SPONSORSHIP OPPORTUNITIES ARE NOW OPEN

Sponsorship is a great way to enhance your brand’s visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit
6. How Do I Network? (Spoiler: It’s Easier Than You Think)

Frequently Asked Questions

What are the top reasons why I should attend?

TOP REASONS TO ATTEND

-Learn and implement different metrics for measuring the success of your KOL interactions and to benchmark against other TLLs

-Craft effective TLL Business Planning and Development that secures cross-functional effective collaboration for the overall success of the company

-Explore different tools and ways to work with your KOLs and DOLs, learn best practices on how the industry is managing its interactions

-Find innovative ways to keep HCPs engaged and interested in your speaker programs

-Understand the compliance and ethics considerations for TLLs on their internal and external interactions and engagement to guarantee successful engagement
Who should attend?
This event is designed for pharmaceutical, biotech, and medical device professionals with responsibilities in the following areas:
- TLL (Thought Leader Liaison)
- Thought Leader Engagement
- KOL Relationship Management/ Development
- Regional Marketers
- Associate Director of Marketing
- Opinion/Thought Leader Relations
- Speaker Bureau Training/Management
- Speaker Programs
- Speaker Advisory Boards
- Key Customer Engagement Manager
- Regional Marketing Liaison
- Global Stakeholder Strategy and Insights
- Associate Director, Opinion Leader Programming
- Global KOL Manager
- Sr Manager, International and Global Customer Meeting Services
- Global Thought Leader Center of Excellence
- Medical Education, Launch, and TL Engagement
- US Customer Meeting Services
- KOL Marketing
- Associate Director, Medical Marketing
- Digital Communication
- Media/Multimedia
- External Engagement
- Commercial Operations
- Marketing Operations
- Field sales/Field Directors
- Strategic Account Management
- Advisory Board Management
- Professional Education/Programs
- Global Relations
- Compliance, Legal and Regulatory
- CRM Systems
- External Affairs
- Stakeholder Relations/Outreach
- Physician Education/Outreach
- Promotional Regulatory Affairs
- Franchise/Business Unit/Therapeutic Area Management
- Brand/Portfolio Management
- Brand/Product Commercialization
- Commercial//Marketing Strategy
Can I register a group?
What is the Event About?

The ONLY Thought Leader Liaison-focused event in the Pharma industry is COMING BACK for its 5th Edition!

The 5th Thought Leader Liaison Engagement Summit is the only conference that focuses entirely on the TLL/Regional Marketing role within the Pharmaceutical industry. Emphasizing on TLL strategies, using of technology and enhancing HCP engagement across the board, in advisory boards, speaker programs in a compliant manner and the KOL-DOL strategizing and prioritizing, learning from established TLL teams and their successful implementation of new tactics.
Venue

The Notary Hotel, Philadelphia,
Autograph Collection
21 North Juniper Street,
Philadelphia, PA, 19107, US

A limited and exclusive room block is available for our 5th Thought Leader Liaison Engagement Summit. To take advantage of our discounted room rate please click here.

Please note there is only one official, exclusive housing block for this event. Any other channels for booking reservations are not authorized. If you are contacted by a 3rd party housing company claiming to have a relationship with Momentum Events Group LLC, its event and/or Wyndham Lake Buena Vista; these companies and others like it are not in any way affiliated with us.
Sponsorship

2025 SPONSORSHIP OPPORTUNITIES ARE NOW OPEN

Sponsorship is a great way to enhance your brand’s visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit.
Interested in learning more about Sponsorship Opportunities?
Contact Lauren Arcady at Laurenb@momentumevents.com to get a customized quote today!

July 22-23, 2026Revere, Boston, MA

Previous Attendees

Where Medical Affairs, Commercial/Marketing, Market Access, HEOR, Field Teams, Patient Engagement, Data/Analytics Teams Align for High-Impact Engagement

For the Visionaries Driving Launch Excellence

A Network That Understands Your World

Content That Elevates Launch Readiness

2026 Speakers

Meet the Minds Behind Our Awesome Event

Short Agenda | Day One

July 22, 2026

8:45 AM

9:00 AM

9:45 AM

11:15 AM

1:30 PM

2:15 PM

3:15 PM

4:00 PM

Short Agenda | Day Two

July 23, 2026

8:45 AM

9:00 AM

10:00 AM

11:15 AM

12:00 PM

1:45 PM

2:30 PM

3:15 PM

7:45 am

REGISTRATION AND NETWORKING BREAKFAST

8:45 am

CHAIRPERSON’S OPENING REMARKS

9:00 am

OPENING KEYNOTE: REIMAGINING PHARMA MARKETING

9:45 am

FIRESIDE CHAT: METRICS & DATA - FROM ZERO TO HERO

10:30 am

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

11:15 am

SOCIAL MEDIA SHIFTS: TURNING CHANGE INTO MARKETING ADVANTAGE

12:00 pm

PANEL DISCUSSION: THE PRC/MLR TANGO

12:45 pm

LUNCH BREAK

1:45 pm

SMART HCP ENGAGEMENT

2:30 pm

INTERACTIVE ROUNDTABLE DISCUSSION: “YOUR OMNICHANNEL JOURNEY”

3:15 pm

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

4:00 pm

WORKING WITH CELEBRITIES & INFLUENCERS IN HEALTHCARE

4:45 pm

AI CASE STUDY: JUST USE AI

5:30 pm

COCKTAIL RECEPTION & VIP EXPERIENCE

Program Agenda: Day Two

November 12, 2025

8:00 am

NETWORKING BREAKFAST

8:30 am

PRE-SCHEDULED 1:1 MEETINGS

8:50 am

CHAIRPERSON’S OPENING REMARKS & DAY 1 OVERVIEW

9:00 am

FIRESIDE CHAT BY OSTRO

9:45 am

CASE STUDY: FROM SCROLL TO SOLD

10:30 am

PRE-SCHEDULED 1:1 MEETINGS & NETWORKING BREAK

11:15 am

INTERACTIVE GROUP SESSION: THE PRODUCT IS NOT THE HERO ANYMORE - THE PATIENT IS!

12:00 pm

FIRESIDE CHAT: TV COMMERCIALS & SOCIAL MEDIA

12:45 pm

LUNCH BREAK

1:30 pm

PANEL DISCUSSION: SUCCESSFUL INTERNAL CROSS-FUNCTIONAL COLLABORATION

2:15 pm

INTERACTIVE SESSION: REAL WORLD PRACTICAL STRATEGIES IN SOCIAL MEDIA CAMPAIGNS

July 22-23, 2026
Revere, Boston, MA