On-Demand Content

If you are having trouble accesing the virtual platform please contact Roberta Barberena at roberta@momentumevents.com

The inability for reps to get into physicians’ offices paired with increased barriers for patients to both visit with HCPs and/or seek out online health/brand information; is a growing gap that needs to be bridged in the COVID-19 era.At this intersection of physician, pharmacist and patient content there is opportunity for life science organizations to not only create content that matters – but meet your customers where they consume content and personalize it to their consumption habits.
This event will educate on how to create and distribute relevant, personalized content with consistent messages across various channels – as part of the right promotional mix. Companies that are able to convey messaging and truly valuable information to their audiences in this manner without pushing these people to simply purchase their products or services stand to earn enduring customer loyalty.

Building this trust, earning this brand loyalty, and personalizing engagement with customers to deliver a positive emotional connection with your brand is the ultimate aim. We will cover everything from content creation, curation, and context, to how life science organizations can better utilize data analytics to measure performance. All our speakers will be delivering insights that are making a difference to customers with content.

Speaker Highlights

Sterlena Taylor
Sterlena Taylor
Associate Director, Digital Health Solutions - NOVARTIS
Melanie Latchman
Melanie Latchman
Senior Manager, Digital Analytics - PFIZER
Suzanne Kirkendall
Suzanne Kirkendall
Consultant - BVA NUDGE UNIT USA
David Phillips
David Phillips
Senior Manager, Oncology Digital Customer Engagement - GLAXOSMITHKLINE
Jeff Foster
Jeff Foster
Sr Manager, Global MarCom Video and Imaging Services - BIO-RAD LABORATORIES
Ellen Reavis Gerstein
Ellen Reavis Gerstein
Head of Content - PFIZER
Milena Mitova
Milena Mitova
Sr. Manager, Marketing Operations and Automation - BAUCH HEALTH COMPANIES
Michelle Lo
Michelle Lo
APAC Lead Digital Media Excellence Essential Health - JOHNSON & JOHNSON
Joseph Z. Ferry
Joseph Z. Ferry
Digital Marketing - MEDTRONIC
Lindsey Jones
Lindsey Jones
Sr. Manager, Multichannel Marketing - ABBOTT
Gaetan Akinrolabu
Gaetan Akinrolabu
Associate Director, Paid Media and Social Media Strategy - BRISTOL-MYERS SQUIBB
Bob Libbey
Bob Libbey
VP, and Head of Corporate Content and Channels - BRISTOL MYERS SQUIBB
Douglas Camargo
Douglas Camargo
Digital and Multichannel Strategy Leader - ABBVIE
Rochelle Carvalho
Rochelle Carvalho
Former Senior Business Analyst (Digital Marketing l Market Research) - NOVOZYMES BIOPHARMA
Top Reasons to Purchase
1- Develop content your customers care about: curate existing vs. create your own, finding the right context and deploying the right channels
2- Identifying the optimal at the intersection of physician, pharmacist and patient content
3- Analyze how to sustain authenticity in scalable video content while navigating regulatory approvals and staying within message guardrails
4- Learn how to create targeted, personalized messages that will engage customers where they consume content
5- Understand how to establish trust with your target audience to add value and credibility to your content
6- Utilize data analytics to accurately measure performance and better understand where your customers consume content and boost business performance
7- Evaluate how to pivot your content strategy in targeting patients and HCPs in a world where remote engagement is the norm
Who should Purchase the On-Demand

● Content Strategy
● Product/Brand Managers
● Marketing
● Digital Marketing/Strategy
● Patient Marketing
● Physician/HCP Marketing
● eMarketing/Digital Marketing
● Customer Engagement/HCP Engagement
● Multichannel Marketing
● Omnichannel Marketing
● Integrated Marketing
● Content Creation
● Social Media
● Public Relations
● Payer Strategy Marketing
● Information Technology
● Legal/Regulatory

Silver Sponsor
LEAD SPONSOR
Media Partners
Interested in Sponsorship Opportunities?
If you are interested in promoting your services to our curated audience of senior decision makers, contact us: sponsorinfo@momentumevents.com
On-Demand Content

GROUP DISCOUNTS AVAILABLE!

Contact Gabby Robles at gabby@momentumevents.com to get more information.

Click here to view the cancellation/refund/transfer policy

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