Events that Drive Competitive Edge

Does your company maintain or collect sensitive personal data of US citizens? Do you produce, design or manufacture a critical technology? Are you involved in the development, construction or repair of critical infrastructure such as airports, data centers and undersea cables? If the answer is yes to any of these, then the newest proposed regulations on Foreign Investment in the US will have a significant impact on your business, potentially determining whether your company will ultimate succeed – or fail.

For most of the digital age, marketers have relied on cookies to track general trends on how users were engaging with their brand across various digital channels. However, the demise of the cookie began with the increasing use of various smart devices making it nearly impossible to piece together fragmented pieces of data to create one view of any conversion. This demise is now accelerated because of the public’s awareness and fear over how their data is being used and the steps by both regulators and consumer tech giants (Apple, Safari, Chrome, etc.) to put increased rules on how data is obtained and used. Once seen as an invaluable way to gain insight into our consumers habits is plagued with inefficiency, inaccuracies, and mistrust.