

The “new normal” after more than two years of no face-to-face interaction is upon us. MSLs as a primary field position now are having the opportunity to go back to the field and connect with KOLs while keeping the virtual tools to engage. Entering the hybrid world to be able to successfully engage with HCPs in their preferred ways.
Therefore, the role of the MSL is evolving and MSLs are being required to wear more hats than ever before. The involvement in different aspects of the lifecycle while providing value and maintaining compliant interactions with commercial and with KOLs.
The 3rd MSL Best Practices Summit will focus on the Evolution of the role, the right use of metrics and the value they need to have when it comes to measuring the MSL function, involvement in clinical trials, KOL engagement, building the right MSL team and investing in educating and preparing your MSLs for value interactions.
2022 TESTIMONIALS
2022 Speaking Faculty
Top Reasons to Attend
- Execute change management of KPI implementation – Quality vs Quantity and how to convince management to adopt realistic and useful metrics for MSLs not focused on numbers but on impactful interactions
- Showcase the Value of Medical Affairs and MSLs within your company proving the impact Medical Affairs have generating revenue
- Build your MSL team from the ground up: best practices and what to look for in candidates, explore personality traits, career goals and aspirations
- Adapt to the generational gap of new MSLs and senior leadership: Account for demographic change and understand how newer MSLs communicate as ‘digitally native’
- Analyze when and where to invest in your MSL teams: Explore the need to have new generations understand what needs to be done and what is important for medical affairs
- Establish the ideal MSL team aligned to both scientific and commercial goals: focus on personality, aptitudes and the optimal number of elements needed to have an effective MSL team for your specialty
- Lifecycle integration of medical affairs: integrate medical affairs earlier and understand how to work with clinical when they think medical affairs ‘slows them down’
Who Should Attend
This event is designed for pharmaceutical, biotech, and medical device professionals with responsibilities in the following areas:
- MSLs
- Medical Affairs
- Medical Communications
- Scientific Affairs
- Field Medical
- Clinical Trials
- Outcomes
- KOL Development
- Marketing
- Clinical Research
- Medical Education
- Clinical Investigation
- Business Intelligence
- Regulatory Affairs
- Medical Science
- Legal
Thank you to our 2022 Sponsors
SPONSORSHIP OPPORTUNITIES
Sponsorship is a great way to enhance your brand’s visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit.
For more details on sponsorship and exhibition opportunities, please contact Meg Larson at meg@momentumevents.com