SPEAKER HIGHLIGHTS

REASONS TO ATTEND

✔ Amplify digital at a critical time – identifying what the triggers for ‘must do’ changes, and assessing if these are these connected to true long lasting digital transformation

✔ Examining COVID forced acceptance of Omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what elements to prioritize to deliver a consistent experience of your brand

✔ Analyze content consumption habits and behaviors of HCPs to develop your content and engagement strategy

✔ Scaling video content – keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion

✔ Quantify the right multichannel mix to select the right channel for the corresponding campaign

✔ Optimize your patient journey and adherence as a marketing aid – how ‘how to’ and ‘why’ build as patients continue to increase levels of expectation on access and reach

✔ Build a successful performance measurement framework to better interpret your data and understand your goals within analytics

✔ Minimize data noise and digital health errors through smart use of data analytics and combining data sources

✔ Reimbursement: relocating reimbursement as part of the innovation process – understand the value proposition of tech and quantify the willingness to pay

✔ Evaluate if we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would?

✔ Develop a methodology of how to split personal and non-personal promotion

WHO SHOULD ATTEND

 Commercial Excellence
 Commercial Operations/ Capabilities
Innovation
 Patient Solutions
 Customer Interaction/ Engagement
 Customer Insights
 Field Force/SFE
 Brand Management
 Product Management
 Strategic Operations
 PR/Communications
 New Media
 Advertising and Promotions
 IT
 Clinical Innovation
 Medical Affairs
 Legal Counsel and MLR
 Compliance

TAILORED MEDICAL PHARMA INDUSTRY INITIATIVES

The medical pharma marketing industry, to date, has been an underserved community in networks, events and content. At Momentum Health, we are committed to developing not only virtual events – and live events once it is safe to do so – but creating value in non-traditional content creation, network expansion and professional development on a year round basis.

To that end we are developing a Thought Leadership Council to provide a framework for a year round think tank of industry experts across enterprises of all sizes and scale to influence and advance the medical phama/medtech community. This will build a foundation as a vehicle for ideation that is essentially designed by the industry, for the industry.

THOUGHT LEADERSHIP COUNCIL FOR MEDICAL PHARMA

The aim is to create a continuum of information sharing within a community of marketing experts. This will drive ongoing industry dialogue at a time where traditional face to face sales calls and meetings with customers are no longer possible with COVID-19. You can share and evaluate concepts and derive knowledge for yourself and your organization. Even when in-person meetings are safe to attend, we want to cultivate a community of industry experts that are dedicated to improving the state of play for pharma.
Unlike traditional advisory boards, the agenda isn’t driven with a particular event in mind. The value for each individual is in having a safe platform to share the challenges you are facing, the best practices that your peers utilized to overcome challenges, pivots made or just validating general trends you are seeing. Having an expert, peer-led sounding board/think tank that takes place quarterly will help to drive meaningful solutions and processes with real outcomes.