Re Imagine Pharma Marketing

We have repeatedly heard that a drawback of attending events is that it is too cost-prohibitive to bring entire teams. Therefore, we have created a format that removes this barrier by providing pharma with free passes AND free hotel stay to explicitly allow for teams to join the event. Furthermore, this ensures that the vast majority of the audience will be represented by pharmaceutical organizations to enhance both the content, offline conversations, and networking amongst your peers.

Re Imagine Pharma Marketing

The 4th Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a ‘post-COVID’ viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes.

Evolving customer behaviors and needs have raised a number of core questions that pharma marketers need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes – so that they can future proof marketing efforts:

  • What do we as an industry need to do to shift thinking?
  • How are we able to better leverage customer insights to better formulate brand strategy and digital capabilities?
  • How do we collectively combine to develop better patient outcomes as a result of all our digital efforts?

SPEAKING FACULTY

Mike Zahigian
Mike Zahigian
Senior Vice President and Chief Information Officer

AMGEN

Rahul Avasthy
Rahul Avasthy
Lead Digital Transformation and Experience

ABBOTT

Fred Bennett
Fred Bennett
Executive Director, Digital Strategy and Operations

BAYER

Prodeep Bose
Prodeep Bose
Executive Vice President, Growth and Innovation

THE BLOC

Jim DeLash
Jim DeLash
Multichannel Marketing and Customer Experience Director

GSK

Zoe Dunn
Zoe Dunn
President and CEO

HALE ADVISORS

Daphne Earley
Daphne Earley
Senior Director, Multichannel Marketing

VIIV HEALTHCARE

Joyce Ercolino
Joyce Ercolino
Director, Digital Excellence

HARMONY BIOSCIENCES

Lisa Flaiz
Lisa Flaiz
Director, Worldwide Engagement Planning Lead

BRISTOL MYERS SQUIBB

Elaine Gamble
Elaine Gamble
Head Digital and Omnichannel Engagement, CNS

OTSUKA PHARMACEUTICALS

Lauren Gibb
Lauren Gibb
Brand Marketing Lead, US Oncology – ICLUSIG

TAKEDA PHARMACEUTICALS

Stephanie Grgurich
Stephanie Grgurich
Head of Customer Experience – Vaccine

SANOFI PASTEUR

Jeff Headd
Jeff Headd
Vice President, Commercial Data Science

JANSSEN PHARMACEUTICALS

Angela Horstmann
Angela Horstmann
US Brand Lead, Immunology Biologics

ASTRAZENECA

Aleen Hosdaghian
Aleen Hosdaghian
Brand Lead, US Immunology

UCB PHARMA

Omar Lansari
Omar Lansari
Associate Director, US and Global Oncology Marketing

REGENERON

Grant Larsen
Grant Larsen
Chief Commercial Officer

AEQUUS PHARMACEUTICALS

Ilyssa Levins
Ilyssa Levins
Founder and CEO

SECURECHEK AI

Ken Locicero
Ken Locicero
BU President

POCN

Saket Malhotra
Saket Malhotra
Head of Data, Digital and Commercial IT

IPSEN

Mark Montgomery
Mark Montgomery
Head, Insights and Execution

NOVARTIS

Paul Murasko
Paul Murasko
Head of Digital Innovation & Marketing Operations

AZURITY PHARMACUETICALS

Michael Nagro
Michael Nagro
Vice President of Marketing, Gout

HORIZON THERAPEUTICS

Deb Nevins
Deb Nevins
Senior Associate Director, Specialty Marketing

BOEHRINGER INGELHEIM

Margot O’Neil
Margot O’Neil
Global Head of Customer Experience and Content Strategy

GSK

Eric Ostrowski
Eric Ostrowski
Enhertu Associate Director, Marketing (US)

DAIICHI SANKYO

Michelle Petroff
Michelle Petroff
Fingerpaint Marketing Leadership

FINGERPAINT

Amanda Phraner
Amanda Phraner
Director, Product Communications

HORIZON THERAPEUTICS

Jeremy Pincus
Jeremy Pincus
Global Head, Marketing Technologies

GSK

Sean Purcell
Sean Purcell
Director of Business Development

TIPPING POINT MEDIA

Alison Reichert
Alison Reichert
Head, Digital and Omnichannel Marketing, Oncology Head (US)

TAKEDA

Dan Rothman
Dan Rothman

Chief Information Officer
SUMITOVANT BIOPHARMA
Chief Digital Officer
SUMITOMO PHARMA

Michael Rowbotham
Michael Rowbotham
Digital Strategy Lead for Xeljanz Franchise, Director MCM

PFIZER

Igor Rudychev
Igor Rudychev
Vice President, Enterprise Analytics

HORIZON THERAPEUTICS

Mike Ruta
Mike Ruta
Director, Oncology Consumer Marketing – Zejula

GSK

Jennifer K Travers
Jennifer K Travers
Head, North America Digital Review Team

PFIZER

Akeel Williams
Akeel Williams
Vice President of Strategy, Business Development and Operations

GOODRX

Chrystie Yodice
Chrystie Yodice
Cosentyx Marketing Director, Customer Experience

NOVARTIS

Re Imagine Pharma Marketing

Why You Shouldn’t Miss
Our Upcoming Event

At ReImagine Pharma you will:

  • Examine the “future state” of “modern marketing”: from operating model to corporate culture to customer engagement – positioning for success in a constantly evolving business
  • Successfully orchestrate change in the customer journey and building accurate metrics frameworks to more accurately capture customer insights and effectively Inform brand strategy
  • Analyze the role of customer experience in improving patient outcomes: develop an end to end overlay of the patient journey to enable fo 360 degree patient view
  • Develop better campaign briefs to drive next level analytics and advanced experimentation to better measure buyer behavior and adjust internal workload capacity
  • Leverage Artificial Intelligence Across Marketing Functions To Improve Efficiency in Marketing Channels, Expedite Review Processes and Deliver Personalized Content

ReImagine Pharma has been designed for:

SVPs, VPs, Directors, Heads, and Managers from the pharmaceutical, biotechnology, and medical device industries whose responsibilities include:

✔ Marketing
✔ Digital Marketing
✔ Digital Strategy
✔ Integrated Marketing
✔ Multichannel Marketing
✔ Social Media
✔ Content
✔ Mobile Marketing
✔ eMarketing
✔ eBusiness

✔ Global Marketing
✔ Interactive Services
✔ Commercial Excellence
✔ Commercial Operations/ Capabilities
✔ Innovation
✔ Patient Solutions
✔ Customer Experience/ Engagement
✔ Customer Insights
✔ Field Force/SF

THANK YOU TO OUR SPONSORS

Alert
CMI Media Group
DR Lathian
GoodRX
Everyday Health
POCN
Relevate Health
Salesforce
SecureCHEK® AI
Sermo
Tipping Point Media
Tipping Point Media

THANK YOU TO OUR MEDIA PARTNERS

MM+M

Interested in Sponsorship Opportunities

If you are interested in Sponsorship Opportunities, please contact
Jayson Mercado at jayson@momentumevents.com.

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