The 4th Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a ‘post-COVID’ viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes.

• What do we as an industry need to do to shift thinking?
• How are we able to better leverage customer insights to better formulate brand strategy and digital capabilities?
• How do we collectively combine to develop better patient outcomes as a result of all our digital efforts?

Why You Shouldn’t Miss
Our Upcoming Event

At ReImagine Pharma you will:

• Examine the “future state” of “modern marketing”: from operating model to corporate culture to customer engagement – positioning for success in a constantly evolving business
• Successfully orchestrate change in the customer journey and building accurate metrics frameworks to more accurately capture customer insights and effectively Inform brand strategy
• Analyze the role of customer experience in improving patient outcomes: develop an end to end overlay of the patient journey to enable fo 360 degree patient view
• Develop better campaign briefs to drive next level analytics and advanced experimentation to better measure buyer behavior and adjust internal workload capacity
• Leverage Artificial Intelligence Across Marketing Functions To Improve Efficiency in Marketing Channels, Expedite Review Processes and Deliver Personalized Content