Re Imagine Pharma

November 16-18, 2021 | Virtual Event

The 3rd Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a ‘post-COVID’ viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes. What will be the true drivers of value moving forward in strategic roadmaps?

The pandemic has raised a number of core questions that pharma marketers need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes – so that we can future proof marketing efforts:

  • What do we as an industry need to do to shift thinking?
  • How do we collectively combine to develop better patient outcomes as a result of all our digital efforts?
  • Are regulations just an excuse for the customer experience we deliver?
  • How can we ensure that senior management are domain experts in digital and expertise flows down the chain?

The unique opportunity for true interaction between our esteemed speaker faculty and our attendees on a face to face basis provides real value in replicating those hallway and offline conversations from live events

SPEAKER HIGHLIGHTS

Eze Abosi
Eze Abosi
Head, Real World Evidence Solutions - OPTIMIZERX
Robert Allen
Robert Allen
Lead, Worldwide Engagement & Channel Planning, U.S. Oncology - BRISTOL-MYERS SQUIBB
Rahul Avasthy
Rahul Avasthy
Lead, Digital Transformation and Experience - ABBOTT LABORATORIES
Fred Bennett
Fred Bennett
Executive Director, Digital Strategy and Operations - BAYER
Tony Dale
Tony Dale
SVP of Sales and Chief Revenue Officer, medPage Today - EVERYDAY HEALTH
David DeJonghe
David DeJonghe
Vice President and Head of Global Portfolio and Product Management - LIFESCAN
Jim DeLash
Jim DeLash
Multichannel Marketing Director - GLAXOSMITHKLINE
Jay Denhart-Lillard
Jay Denhart-Lillard
Marketing Director: Neurological Rare Disease / OMNI Pipeline - GENENTECH
Zoe Dunn
Zoe Dunn
Principal - HALE ADVISORS
Chris Easton
Chris Easton
Senior Director, Global Commercial Lead – Personalized Medicine - TAKEDA
JJ Ferrer
JJ Ferrer
Executive Director,Head of Digital Strategy Oncology - BAYER
Elaine Gamble
Elaine Gamble
Head/Director, Digital and Omnichannel Engagement – CNS Division - OTSUKA PHARMACEUTICALS
José Maria Guido Avila
José Maria Guido Avila
Global Brand Lead HCP Marketing - SANOFI
Shwen Gwee
Shwen Gwee
Vice President and Head of Global Digital Strategy - BRISTOL MYERS SQUIBB
Maura Harrigan
Maura Harrigan
Senior Director, Marketing - BLUE EARTH DIAGNOSTICS
Davidek Herron
Davidek Herron
Global Head of Digital - ROCHE
Lori Holland-Hancock
Lori Holland-Hancock
Director, Digital Strategy Team, Oncology - MERCK
Angela Horstmann
Angela Horstmann
Marketing Launch Lead, Immunology - ASTRAZENECA PHARMACEUTICALS
Aleen Hosdaghian
Aleen Hosdaghian
Brand Lead, Immunology - UCB
Kevin Hsieh
Kevin Hsieh
Service Lead, Web and Mobile - GENENTECH
Hans Kaspersetz
Hans Kaspersetz
Chief Innovation Officer - RELEVATE HEALTH
Morris Kimble
Morris Kimble
Associate Director, Digital Marketing - ABBVIE
John Lineen
John Lineen
Lead, Worldwide Engagement and Channel Planning (CV/IM) - BRISTOL-MYERS SQUIBB
Saket Malhotra
Saket Malhotra
Head of Commercial Information Management and Enablement - IPSEN
Paul Murasko
Paul Murasko
Senior Director, Digital Customer Interaction - IPSEN PHARMA
Michael Nagro
Michael Nagro
Vice President of Marketing, Gout - HORIZON THERAPEUTICS
Margot O’Neil
Margot O’Neil
Director, Big Data Programs - GSK
Suha Patel
Suha Patel
Marketing Director – Hemophilia - GENENTECH
János Penzes
János Penzes
International eMarketing Manager, Digital Center of Excellence Lead - RICHTER GEDEON
Lina Polimeni
Lina Polimeni
Chief Media Officer - ELI LILLY
Sai Punjai
Sai Punjai
Global Digital Marketing Capabilities and Operations Director - ABBVIE
Greg Ragland
Greg Ragland
RVP of Business Development - D&R LATHIAN
Alison Reichert
Alison Reichert
Head Digital and Omnichannel Marketing, US Oncology - TAKEDA
Meghan Rivera
Meghan Rivera
Vice President, Head of Women’s Health Sales and Marketing - AKILI INTERACTIVE
Michael Rowbotham
Michael Rowbotham
Director, Multi-Channel Marketing - PFIZER
Mike Ruta
Mike Ruta
Director, Oncology Consumer Marketing – Zejula - GSK PHARMACEUTICALS
Petra Szatmari
Petra Szatmari
Principal, Hemophilia Marketing Team - GENENTECH
Libby Wlochowicz
Libby Wlochowicz
Director, Consumer & Multi-Channel Marketing - HORIZON
Jacqueline Wong
Jacqueline Wong
Associate Director, Marketing - BLUE EARTH DIAGNOSTICS
Francesca Wuttke
Francesca Wuttke
Chief Digital Officer - ALMIRALL
Mike Zahigian
Mike Zahigian
Senior Vice President and Chief Information Officer - AMGEN

REASONS TO Attend

  • Execute a science-based approach to digital transformation and leverage examples from other verticals to enact long term commercial transformation
  • Contextualize success beyond typical metrics in your omnichannel efforts: In F2F engagements it’s easy to know when your customer is happy or not, but in digital? – what is the digital equivalent of a smile?
  • Develop a commercial vision for CX across divisions with technical stategists to unify on:
    ○ Out of the box, user interface, first use and activation
    ○ On-boarding, customer care, troubleshooting, chat/bots, self service
    ○ Retention, going further, up selling, upgrading
  • Measuring your customer experience: Analyze how to measure exactly how much digital fatigue HCPs are experiencing and the role of webinars, email and other digital tools within this sphere
  • Transition from digital marketing to real time data/analytics platforms: create advanced analytical methods to guide commercial investment and decision making
  • Discuss the requirement for senior management to be domain experts across digital, marketing, customer experience
  • Transforming customer engagement: when incremental advances are not sufficient, how can you maximize gains from existing capabilities and foster a culture that embraces a hybrid model:
    ○ Content: is pharma building the right content and services to engage customers on their terms?
    ○ Channels: building omnichannel engagement
    ○ Data and technology: are we investing in the right areas to truly understand what customers need?
    ○ Talent: hiring during a pandemic
  • Discern how to reach a hard to reach patient:
    ○ Understanding ‘where to fish’ in different age groups/patient populations
    ○ Segmentation studies and matching channel preferences
  • Enhancing your digital agility to ensure your initiatives stand up to emergency responses, privacy challenges, living in a cookie-less world and pricing transparency

WHO SHOULD Attend

✔ SVPs
✔ VPs
✔ Directors
✔ Heads
✔ Managers from the pharmaceutical
✔ Biotechnology
✔ Medical Device Industries
✔ Marketing
✔ Digital Marketing
✔ Digital Strategy
✔ Integrated Marketing
✔ Multichannel Marketing

✔ Social Media
✔ Mobile Marketing
✔ eMarketing
✔ eBusiness
✔ Global Marketing
✔ Interactive Services

✔ Commercial Excellence
✔ Commercial Operations/ Capabilities
✔Innovation
✔ Patient Solutions
✔ Customer Interaction/ Engagement
✔ Customer Insights
✔ Field Force/SFE
✔ Brand Management
✔ Product Management
✔ Strategic Operations
✔ PR/Communications
✔ New Media
✔ Advertising and Promotions
✔ IT
✔ Clinical Innovation
✔ Medical Affairs
✔ Legal Counsel and MLR
✔ Compliance

THANK YOU TO OUR SPONSORS

Meltmedia
Orbita

THANK YOU TO OUR MEDIA PARTNERS

Interested in Sponsorship Opportunities

If you are interested in promoting your services to our curated audience of senior decision-makers, contact Jayson Mercado at jayson@momentumevents.com.

TAILORED MEDICAL PHARMA INDUSTRY INITIATIVES

The medical pharma marketing industry, to date, has been an underserved community in networks, events and content. At Momentum Health, we are committed to developing not only virtual events – and live events once it is safe to do so – but creating value in non-traditional content creation, network expansion and professional development on a year round basis.

To that end we are developing a Thought Leadership Council to provide a framework for a year round think tank of industry experts across enterprises of all sizes and scale to influence and advance the medical phama/medtech community. This will build a foundation as a vehicle for ideation that is essentially designed by the industry, for the industry.

THOUGHT LEADERSHIP COUNCIL FOR MEDICAL PHARMA

The aim is to create a continuum of information sharing within a community of marketing experts. This will drive ongoing industry dialogue at a time where traditional face to face sales calls and meetings with customers are no longer possible with COVID-19. You can share and evaluate concepts and derive knowledge for yourself and your organization. Even when in-person meetings are safe to attend, we want to cultivate a community of industry experts that are dedicated to improving the state of play for pharma.
Unlike traditional advisory boards, the agenda isn’t driven with a particular event in mind. The value for each individual is in having a safe platform to share the challenges you are facing, the best practices that your peers utilized to overcome challenges, pivots made or just validating general trends you are seeing. Having an expert, peer-led sounding board/think tank that takes place quarterly will help to drive meaningful solutions and processes with real outcomes.

Pharmaceutical/Medical Devices/Biotechnology

Solution Providers/Vendors

GROUP DISCOUNTS AVAILABLE!

Contact Frank Fernandez at frank@momentumevents.com to get more information.

Click here to view the cancellation/refund/transfer policy

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