REIMAGINE
PHARMA
MARKETING
May 21-22, 2024
Ocean Place Resort and Spa Long Branch, NJ
D+R Lathian
D+R Lathian – is a Multichannel Marketing Agency with 24 years of experience solely in the Healthcare Industry. D+R campaigns and tactics are proven to differentiate brands and break through the clutter, engaging your HCPs, regardless of the current environment. Our exciting new Virtual-Rep campaign differentiates and complement the efforts of sales representatives by filling call-gaps and helping them exceed call frequency goals with called-on HCPs. Our Powerful Digital Tactics continue to excel far above industry open/click benchmarks; and, our Retention Print Vehicles provide hands-on education, while reaching all target HCPs with a mailing address, and provide 30% higher retention rates.* D+R Multichannel Campaigns will maximize your HCP reach, engagement, and NRx behavior change.
D+R Multichannel Campaign Core Competencies include HTML Emails (Interactive Carousel and Responsive Scrolling), Custom Retention Print Vehicles (Direct Mail, Rep Handouts, Patient Education Tools, Patient Compliance Kits), Interactive Learning Modules (KOL-Driven, and HCP Ranking Exercises), Virtual Rep Video Campaigns (Filmed Remotely, Fill Call Gaps), and Engagement Platform (Multichannel 2.0, Respectful Outreach).
Website: https://www.drlathian.com/