Medical Meeting Professionals Virtual Summit

May 17-18, 2022 | Virtual Event

AGENDA

FREE FOR QUALIFIED PLANNERS AND JOB SEEKERS

9:30 AM ET - MMP KICK-OFF – JOIN KRISTEN FOR A MEET AND GREET
Preview the Content and Make Some New Connections to Kick Off the Event!

Kristen Hunter, Senior Director Content, Life Sciences, MOMENTUM EVENTS

  • Grab your coffee or beverage of choice and learn all about what to expect during these next few days
  • Discuss tips and tricks for optimizing your experience and hear colleagues’ take on what topics they are keen to learn more about
  • Start the experience with a smile and some new connections with this fun informal session!
10:00 AM ET - Host Introduction and Platform Review
Jen Salerno, CMP, DES, Host and Moderator, JTS CONNECT / THE ROOM BLOCK PODCAST
Kristen Hunter, Senior Director Content, Life Sciences, MOMENTUM EVENTS
10:30 AM ET - AN OPPORTUNITY TO REDEFINE OUR VALUE
Examine Post-COVID Realities as An Opportunity to Redefine the Role of Medical Meeting Managers and Improve Stakeholder Partnerships

Jane Wolfe, Founder and Principal, THE STRATEGIC MEETING SPOT

  • Identify the new realities we face when executing medical meetings post Covid
  • Understand how to improve your stakeholder partnership within this new environment
  • Define the role of stakeholder, internal medical meeting manager and supplier partner
  • Redefine our role from tactical execution to strategic partnership
11:00 AM ET - EXPERT PANEL: REIMAGINE MEDICAL MEETINGS
Understand How the Pandemic has Forever Changed Medical Meetings and What Best Practices Emerged

Moderator
Jane Wolfe, Founder and Principal, THE STRATEGIC MEETING SPOT

Panelists

Samantha Krich Bourque, MBA, Strategic and Innovative Leader; Senior Management within HEALTHCARE MEETINGS AND CONFERENCES
Jeffrey Cesari, Associate Director, Worldwide Congress Business Partner, BRISTOL MYERS SQUIBB
Ronli Merlis, CMP, CMM, HMCC, Event Lead, US Congress Management, SANOFI

  • Discuss the current state of medical meetings and congresses and the plans for the future
  • Share recent experiences with virtual and hybrid meetings and what types of meetings work better in these different formats
  • Examine lessons learned from the rapid pivot to virtual events
  • Evaluate the positive take-aways from this pandemic and the features of meetings and congresses that may have been changed for the good
12:00 PM ET - Midday Break
1:00 PM ET - INTERACTIVE SURVEY SESSION - DESIGN FOR ENGAGEMENT
Optimize Engagement at Hybrid and Virtual Events Through Effective Meeting Design

Ryan Mazon, Senior Vice President, Business Development, ARRAY

  • Understand how to plan for meaningful data collection at an event by starting with the end in mind
  • Showcase how to create engagement in-session with polling, surveys, and other innovative engagement techniques
  • Follow-up session on Day Two where we examine the data collected and discuss the results that can be achieved through data analysis
1:30 PM ET - MAXIMIZE VIRTUAL ENGAGEMENT WITH A CONFERENCE HOST
Recognize the Conference Host as the Experience Guide for Participants, Directing Engagement and Dictating Success

Miriam Staley, Live and Virtual Event Host / Emcee; Managing Director of Pro-Speaker Management Company, LEADING MINDS WORLDWIDE; Speaker Coach

  • Define the job of the conference host/emcee and their critical role in the success of the event
  • Leverage the virtual event experience of a professional so you can focus on the planning/production
  • View the conference host as the link between audiences for hybrid and multi-hub events
  • Share case studies of virtual events and the role the host played
2:00 PM ET - ENERGIZER BREAK – STRESS RELIEF: Five Stress Relievers in Five Minutes
Megan Lyons, Founder, Owner, THE LYONS’ SHARE WELLNESS
2:15 PM ET - THE VIRTUAL CONGRESS
Get the Most Value from Participation in Virtual Congresses and the Dreaded Virtual Booth

James Vachon, CMM, Famed Industry Expert, and Principal/Managing Partner, MICHAEL GERARD AND ASSOCIATES

  • Define your virtual congress strategy and top goals
  • Generate realistic expectations for virtual congress participation and understand how they compare to in-person
  • Outline tips for optimizing resources across congress participation
    ○ Do you have to create a new booth every time?
  • Discuss HCP engagement at virtual congresses
  • Work with the association running the event to ensure you are getting the most from your participation
2:45 PM ET - EXPERT PANEL: ADAPT YOUR SKILLS FOR THIS NEW MEETINGS ECOSYSTEM
Learn Strategies for Staying Relevant in This Changing Meetings Ecosystem and What Hirers are Looking For in Job Candidates

Moderator
Christine DiDomenico, MBA, PMED, PCA, VEMM, HMCC, Associate Director, Global Strategic Engagement and Medical Education, Medical Affairs, ORGANON

Panelists
Kathy Grau, Group Director, Operations, MEDFORCE
Lisa Pagano, Global Event Lead – Talent Acquisition, BRISTOL-MYERS SQUIBB
Pam Wynne, CMM, CMP, HMCC, Director, Talent Acquisition and Training, ASHFIELD EVENT EXPERIENCES

  • Identify the traits of a successful virtual/hybrid event professional
  • Discuss strategies for obtaining experience with new technologies and keeping your skills current
  • Speak the technical hybrid event language
    ○ Find mentorship opportunities and community resources
  • Evaluate the value of pandemic training and certification
  • Understand what hirers are looking for when identifying a successful candidate
3:45 PM ET - VIRTUAL ESCAPE ROOM
Work in groups to solve the escape room in the least amount of time!
4:45 PM ET - Day One Concludes

SEPARATE REGISTRATION REQUIRED

11:00 AM ET - Welcome and Platform Review
Jen Salerno, CMP, DES, Host and Moderator, JTS CONNECT / THE ROOM BLOCK PODCAST
Kristen Hunter, Senior Director Content, Life Sciences, MOMENTUM EVENTS
11:15 AM ET - THE CHAOTIC FUTURE OF HEALTHCARE EVENT PLANNING
Discuss the Impact of Chaotic Change on Meeting Design and Attendee Expectations

Nicholas Webb, Healthcare Futurist and Innovation Expert; CEO, LEADERLOGIC, LLC

  • Discuss the inclusion of work-life and happiness tracks to combat burnout and make the event more relevant to current audience needs
  • Stay current on important topics with a healthcare trend radar and deliver actional value to the participants
  • Deliver “layered” and “dynamic” value through innovative curriculum design
  • Understand the conflicts of interests when using speaker bureaus
11:45 AM ET - THE VALUE OF MEETINGS
Shape Your Post-COVID Event Strategy and Effectively Articulate to Senior Leadership to Gain Buy-In and Get Budgets Back

Jeffrey Cesari, Associate Director, Worldwide Congress Business Partner, BRISTOL MYERS SQUIBB

  • Outline the critical elements of an event strategy in a way senior leadership will understand
  • Show the return on investment and experience and the importance of participation in events/meetings/congresses
  • Discuss how event strategies have changed post-pandemic
  • Find information on competitor’s event strategies to demonstrate to senior leadership where your company stands
12:15 PM ET - EXPERT PANEL: HYBRID MEETINGS
What Even Is a Hybrid Meeting and How Do We Prepare for This New Era of Events?

Moderator
Mark Handforth, Founder, 3SIXTY EVENT CONSULTING

Panelists

Jennifer Langowski-Pirnik, Senior Meeting Planner, DAIICHI SANKYO, INC.
Natasha Liem, Director, Global Commercial and Enabling Functions, Global Meetings and Events, ASTRAZENECA

  • Define the term “hybrid” as it relates to meetings and if there is an industry standard definition
  • Discuss pre-pandemic experience with hybrid meetings and how panelists envision they have evolved as we emerge from the pandemic
  • Share best practices for optimizing resources for hybrid event execution
    ○ Does a hybrid event really require the resources for a virtual AND an in-person event?
  • Learn valuable advice and guidance for those new to hybrid meetings and how to best prepare
1:00 PM ET - Midday Break
1:30 PM ET - COMPLIANCE CHALLENGES
Discuss Common Compliance Challenges and New Complications as Meetings Return Post-Pandemic

Michael Varlotta, CCEP, Principal, MLVII ASSOCIATES

  • Examine the impact of the pandemic on the compliance of medical meetings
  • Understand how compliance has changed and the current most common compliance challenges
  • Identify possible upcoming regulatory changes as meetings return and their impact on compliance
2:00 PM ET - ENGAGEMENT INSIGHTS: PUTTING EVENT DATA INTO ACTION
Interpret the Results from the Audience Data Collected Using Engagement Tools from Day One 

Chuck Levitan, Senior Solutions Engineer, ARRAY

  • Discuss the problems currently faced by event organizers with their data
  • Review the data collected from Day One with an eye toward actionable insights
  • Explore how data can be used effectively to measure impact and improve future events
2:30 PM ET - ENERGIZER BREAK – WAKEUP AND GO: The 8-Minute Morning Routine That Will Change Your Life
Megan Lyons, Founder, Owner, THE LYONS’ SHARE WELLNESS
2:45 PM ET - INTERACTIVE ZOOM ROUNDTABLES
Participants Select One Topic from the Following List to Discuss Face-To-Face with other Interested Colleagues in a Zoom Breakout Room.

  1. The Virtual Advisory Board: Discuss Cool and New Tools and Technologies for Executing Virtual Advisory Board Meetings
  2. The Logistics of Vaccination Requirements for Attendees: Understand How to Execute Vaccination Verification or Mandates for In-Person Attendees (this is a non-political discussion on the operations and costs)
  3. Contract for Uncertainty: Examine the Impact of the Pandemic on Contracts and Our Relationships with Trusted Partners
  4. Selfcare Isn’t Selfish: How to Carve Out Time for Yourself When You Don’t Have Time for Anything Else
  5. Optimize Virtual Training: Discuss the Basic Elements for Developing and Leading an Effective and Engaging Virtual Training
  6. Improve Your Virtual Presence: Outline Best Practices for Leading Virtual Meetings and Events and How to Maximize Engagement and Community
3:30 PM ET - FIRESIDE CHAT WITH THE LEAD PLANNER OF A SUPERSPREADER EVENT
Discuss The Experience in Late Feb 2020 of a Boston Conference That Became Linked to Hundreds of Thousands of COVID Cases

Samantha Kirch Bourque, MBA, Strategic and Innovative Leader; Senior Management within HEALTHCARE MEETINGS AND CONFERENCES

  • Elaborate on the details of the event and where we were with COVID at that time
  • iscuss any contingency plans or crisis management plants that were already in place and how they were leveraged for this incident
  • Share the communication and information flow as it was becoming clear that COVID was an issue and what kind of actions had to be taken
  • Identify the lessons and best practices that were taken from this experience
4:00 PM ET - CONCLUDING PANEL: A REAL DISCUSSION ON COSTS AND BUDGETS
Assess the Impact of the Pandemic on Budgets and Recognize the Costs Associated with an Increased Need for Technology, Space and Services

Moderator
Pat Schaumann, HMCC, Director, Life Science Development, MCVEIGH GLOBAL MEETINGS & EVENTS

Panelists

Colleen Kenney, Senior Management within Global Meetings and Events; Strategic Innovative Leader; Virtual and Hybrid Meetings; Mentor; Pharma Conference Speaker; CONSULTANT
Kelly Sophy, Manager, Events and Meetings, HOVERTECH INTERNATIONAL

  • Evaluate the real costs of planning a virtual/hybrid events and compare to that of in-person events
  • Discuss the costs associated with the necessary health and safety measures to make your in-person event as safe as possible
  • Understand the hotel perspective and where costs can and cannot be saved in this new normal for meetings
  • Compare current meetings budgets to those before COVID and predictions on if they will increase or decrease
4:45 PM ET - Conference Close