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March 17, 2021 | Virtual Event Platform

Promotional Review Team professionals are actively looking at process improvements and technology for greater promotional review agility. To achieve this goal, there are three critical success factors for sustainable impact:
  • Sufficient integration of process improvements and technology advancements
  • End-to-end automation from content authoring to approval (from start to finish)
  • Optimized user experience (UX) throughout the process

  • Companies are looking at process improvements and technology; yet there isn’t one end-to-end solution for speeding up the process.

    For those who want to support their commercial organization by speeding up the approval of personalized, bite-sized, consumer-centric – and compliant – content; Join our Expert Customer Experience Steering Committee of promotional review team (PRT) executives to tackle many of the below items in a live video roundtable setting:
    Pre–submission for quality content
    Upon submission for content management
    • Modular approach for asset development
    • Always-current phrase catalogs
    • Pre-MLR text matching with decision-support
    • Centralized Regulatory Departments in Agencies
    • Access to centralized claims libraries
    • Digital Asset Management
    • Coordination services

    Steering Committee Members

    Rebecca Burnett
    Rebecca Burnett
    Executive Director, Strategic Services - FRAMEWORK SOLUTIONS
    Kristi Sanford
    Kristi Sanford
    Head, US Internal Operations Strategic Planning and Operations - UCB
    Jennifer Gould
    Jennifer Gould
    Director of Content Capabilities - GSK
    Joyce Pearl
    Joyce Pearl
    Director Marketing Services - MALLINCKRODT
    Melissa Sadowski
    Melissa Sadowski
    Associate Director, Global RA, Promotional Compliance - OTSUKA
    Anisa Dhalla
    Anisa Dhalla
    Chief Compliance Officer - UCB
    Christi Bruce
    Christi Bruce
    Promotional Excellence & Standards for Advertising & Promotion Head - SANOFI

    Top Reasons to Attend:

    • This event provides the ONLY opportunity to develop a community of like-minded professionals in promotional review who are navigating a sea change in the delivery of personalized, customized, bite-sized content – while the world works remotely.

    • Customer centricity requires the commercial organization to be more responsive/agile. With that said – what will you learn, and work together to solve at the PRC CX Summit?

    • The community participating will tackle macro questions, exchange emerging lessons and document answers to the following key questions:
    • 1- What are the success factors for technology integration to increase promotional review efficiency?
    • 2- Is a single solution a requisite to optimize the user experience end to end?
    • 3- What options are there to automate compliant content development and quality checking?
    • 4- How is technology affecting the actual review and approval process?
    • 5- What interdependencies exist between available solutions, and how do professional services that are not automated also help increase the speed of the promotional review process?

    WHO SHOULD ATTEND

    This virtual event is for conference professionals from pharmaceutical, biotechnology, and medical device companies, and their supporting partners. Attendees’ job responsibilities include:
    ✔ Promotional & Advertising Review
    ✔ Compliance
    ✔ Labeling
    ✔ Marketing Operations
    ✔ Medical Affairs
    ✔ General Counsel & Legal Affairs
    ✔ Regulatory Affairs
    ✔ Advertising & Promotion
    ✔ Content & Social Media Marketing
    Promotional Review Virtual Events

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