The medical device market is constantly evolving and given the complexity of the market drivers and contractants, the solution is to build agility into the business with strong commitments to new product development, while maintaining and existing product lines. However, the pandemic has had a huge impact on medical devices such as rethinking our digital strategies, engaging customers, and adapting to working remotely while virtually engaging consumers and telehealth options.

As we see things going back to normal while moving forward from COVID-19, there are major setbacks medical device marketers have to worry about as well such as supply chain shortages, the minimal adoption of invasive devices, wearable technology, and the rise of outsourcing. It is important at the conference which will finally be back in person – for medical device marketers to look ahead both with upstream and downstream integrations on specific CRMs to improve on accurate forecasting, on time delivery with their marketing strategies.