OCTOBER 13 – 14, 2020 | VIRTUAL SUMMIT
I’ve worked with Jayson, Warren and the Re:Imagine Pharma team for years on previous live events but I was a little skeptical about the ROI on virtual events, particularly when it came to putting real leads into our sales pipeline. I couldn’t have been more wrong. Not only did they ensure our successful positioning as a thought leader and increase our brand awareness in their virtual platform, but they actually guaranteed me 1:1 virtual meetings with targeted clients. The company came out of the event having had 15 private meetings scheduled for us in addition to the organic engagement we saw in simply participating in the virtual environment. While most event companies leave our success to chance at their conferences (both live and virtual), the Momentum team went above and beyond to guarantee our success. Since they play such an active role in the growth of our business, it’s a no-brainer for us to do as many of their events as we can each year, knowing that they are always there to refill our pipeline when we need it. The team at Momentum have become more than just conference creators – they’ve become an anchor to our growth strategy, an integral part of our success.
For an inaugural event, Re:Imagine Pharma exceeded every expectation I had, and crushed the competition! The virtual conference was an absolute success for us, though I expected nothing less after many years of working with Jayson and Warren on pharma marketing and digital events. Recognizing the challenges in delivering value to a sponsor in a virtual event, they went above and beyond at Re:Imagine. In addition to layering in copious video engagement opportunities in the virtual conference platform itself, they delivered more than 10 one-on-one client meetings with Pharma prospects that were curated just for my business. I expect an excellent return to come out of these leads, which is hard to do at live events, and nearly impossible to do in virtual. Momentum is best-in-class, hands down, when it comes to virtual event lead generation, and if they can deliver this in the midst of a pandemic, I can’t wait to see what they will be able to deliver on when we can come together in person again. In the meantime, I have total trust in their team to always deliver for me as a customer, no matter the environment.
Where will innovation in downstream and upstream marketing take place over the next 12-24 months? What will be our indicators and measurements of value moving forward? How can I de-risk from supply chain to product development to commercial activity? How can I effectively virtualize customer engagement, branding and product launches? What is the right promotional mix, even if/when sales force can return?
These are just a fraction of the issues currently creating bottlenecks that require proactive future planning and careful roadmap development.
Join our expert speaker faculty, the Thought Leadership Council and many of your industry peers to develop this roadmap together as a true community:
REASONS TO ATTEND
2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging
3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist
4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future
5- Develop a methodology in how to split personal and non-personal promotion
6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world
7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign
8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development
9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics
10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources
TAILORED MEDICAL DEVICE INDUSTRY INITIATIVES
To that end we are developing a Thought Leadership Council to provide a framework for a year round think tank of industry experts across enterprises of all sizes and scale to influence and advance the medical device/medtech community. This will build a foundation as a vehicle for ideation that is essentially designed by the industry, for the industry.
WHO SHOULD ATTEND
✔ Digital Marketing/eMarketing
✔ Digital Health
✔ Multichannel Marketing/Integrated Marketing
✔ Brand/Product Marketing
✔ Upstream or Downstream Marketing
✔ Account-Based Marketing
✔ Market Research
✔ Web Management
✔ Advertising and Promotions
✔ Social Media