OCTOBER 13 – 14, 2020 | VIRTUAL SUMMIT
There have been many COVID driven impacts on customer engagement and marketing processes, tools and tactics. However, even with the advancement of digital marketing and commercial transformation, in-person engagement still remains the cornerstone of the device marketing business.
While we should celebrate the small wins and pivots that have been made as a result of COVID forced change, it is vital to understand which of these changes are transitory and which are true, long lasting transformations and innovation to be built on, and embedded in future processes and planning.
Where will innovation in downstream and upstream marketing take place over the next 12-24 months? What will be our indicators and measurements of value moving forward? How can I de-risk from supply chain to product development to commercial activity? How can I effectively virtualize customer engagement, branding and product launches? What is the right promotional mix, even if/when sales force can return?
These are just a fraction of the issues currently creating bottlenecks that require proactive future planning and careful roadmap development.
Join our expert speaker faculty, the Thought Leadership Council and many of your industry peers to develop this roadmap together as a true community:
Where will innovation in downstream and upstream marketing take place over the next 12-24 months? What will be our indicators and measurements of value moving forward? How can I de-risk from supply chain to product development to commercial activity? How can I effectively virtualize customer engagement, branding and product launches? What is the right promotional mix, even if/when sales force can return?
These are just a fraction of the issues currently creating bottlenecks that require proactive future planning and careful roadmap development.
Join our expert speaker faculty, the Thought Leadership Council and many of your industry peers to develop this roadmap together as a true community:
Speaker Highlights
Carrie Heithaus
Digital Marketing Manager and Campaign Driver, Laboratory and POC Diagnostics - SIEMENS HEALTHINEERS
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions - ROCHE DIABETES CARE
Jeff Rummer
Senior Manager, Digital and Marketing Operations, Global Surgical Structural Heart - EDWARDS LIFE SCIENCES
Bharat Tewarie
Member of the Board of Directors, ALVEO TECHNOLOGIES | Former Chief Marketing Officer, UCB PHARMACEUTICALS
Ryan Alovis
CEO - PULSE HEALTH
Aman Bhatti
Vice President, Global Medical Affairs and Head, BioPharma Partnerships - ALIVECOR
Jennifer Burnham
Global Digital Marketing Leader, Vascular Business - ABBOTT
Cody Coonradt
Senior Manager, Global Strategy, Insights and Market Developments - 3M
Julie Dye
Founder - MARKETING DX
Tim Fitzpatrick
CEO - IKONA HEALTH
Brian Ford
Marketing and Business Development - RECOVERX
Tatsiana Gremyachinskiy
DIGITAL MARKETING AND ANALYTICS CONSULTANT
Carrie Heithaus
Digital Marketing Manager and Campaign Driver, Laboratory and POC Diagnostics - SIEMENS HEALTHINEERS
Steve Keller
Director Digital Strategy - GE HEALTHCARE
Omar Khateeb
Director of Growth - POTRERO MEDICAL
Sang Kim
Digital Analytics and Optimization Leader - ABBOTT
Derek J McIver
Head of Demand Generation, Laboratory and POC Diagnostics - SIEMENS HEALTHINEERS
Ayaz Malik
Enterprise Marketing Excellence Manager - ROCHE DIAGNOSTICS
Kaya Marascalco
Former Senior Product Manager - MEDTRONIC
Henry Peck
Clinical Innovation, Robotics and Digital Solutions - JOHNSON & JOHNSON/ETHICON
Stephen Ranjan
Vice President, Franchise Lead Professional and Non-Insulin Therapy Solutions, Strategy and Customer Solutions - ROCHE DIABETES CARE
Jeff Rummer
Senior Manager, Digital and Marketing Operations, Global Surgical Structural Heart - EDWARDS LIFE SCIENCES
Michael Song
Associate Director - HERON THERAPEUTICS
Bharat Tewarie
Member of the Board of Directors, ALVEO TECHNOLOGIES | Former Chief Marketing Officer, UCB PHARMACEUTICALS
Wendy Suljak
Senior Director of Marketing - North America SIENTRA
Paul Upham
Senior Principal, Head of Smart Devices - ROCHE/GENENTECH
Nick Wanliss
Digital Marketing Specialist - MEDTRONIC
REASONS TO ATTEND
1- Identify which marketing and sales adaptations in tools/tactics/technologies are transitory and those which will be long lasting business transformations
2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging
3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist
4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future
5- Develop a methodology in how to split personal and non-personal promotion
6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world
7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign
8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development
9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics
10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources
2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging
3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist
4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future
5- Develop a methodology in how to split personal and non-personal promotion
6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world
7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign
8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development
9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics
10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources
TAILORED MEDICAL DEVICE INDUSTRY INITIATIVES
The medical device marketing industry, to date, has been an underserved community in networks, events and content. At Momentum Health, we are committed to developing not only virtual events – and live events once it is safe to do so – but creating value in non-traditional content creation, network expansion and professional development on a year round basis.
To that end we are developing a Thought Leadership Council to provide a framework for a year round think tank of industry experts across enterprises of all sizes and scale to influence and advance the medical device/medtech community. This will build a foundation as a vehicle for ideation that is essentially designed by the industry, for the industry.
To that end we are developing a Thought Leadership Council to provide a framework for a year round think tank of industry experts across enterprises of all sizes and scale to influence and advance the medical device/medtech community. This will build a foundation as a vehicle for ideation that is essentially designed by the industry, for the industry.
Registration Price
Medical Device Companies
Vendor/Supplier Companies
Group Discounts Available! Contact Gabby Robles at gabby@momentumevents.com
Click here to view the cancellation/refund/transfer policy.
WHO SHOULD ATTEND
✔ Marketing
✔ Digital Marketing/eMarketing
✔ Digital Health
✔ Multichannel Marketing/Integrated Marketing
✔ Brand/Product Marketing
✔ Upstream or Downstream Marketing
✔ Account-Based Marketing
✔ eBusiness/eCommerce
✔ Digital Marketing/eMarketing
✔ Digital Health
✔ Multichannel Marketing/Integrated Marketing
✔ Brand/Product Marketing
✔ Upstream or Downstream Marketing
✔ Account-Based Marketing
✔ eBusiness/eCommerce
✔ Communications
✔ Market Research
✔ Web Management
✔ Advertising and Promotions
✔ Social Media
✔ Sales
✔ IT
✔ Market Research
✔ Web Management
✔ Advertising and Promotions
✔ Social Media
✔ Sales
✔ IT
Supporting Sponsor
MEDIA PARTNERS
