On-Demand Content | Virtual Event
Medical Device companies are now focusing to engage with a wide array of intermediary stakeholders from regulators, and HCPs to not only understand their journey but to determine patient requirements. As much as this approach drives healthcare advances, it also limits insights and perspectives to ensure director patient engagement. Many companies are now executing direct to consumer marketing campaigns with little progress to establish complete patient experiences that enable branding and customer journeys. Now with the help of digital data, AI, automation a shift toward this broader definition of customer centricity would now enable these companies to explore new categories of unmet needs.
As our October (2020) and previous April events talked in more detail about COVID-19 and how it has Impacted their budget, marketing strategies, and the way the reach their online outlets to then understanding the learnings and how to move forward – it seems that we are now beyond that point of “COVID learnings” or in this “recovery stage” and actually implementing the processes for Q4 and the future. At our 3rd Re:Imagine Medical Device Marketing Summit attendees will learn the path of the consumer journey maps, and how to implement and navigate it into your marketing plan. We will explore the key content for each stakeholder and the specific channels to carry to that content.
SPEAKER HIGHLIGHTS
Debbie Donovan
Director, Market Development, HCP - CALA HEALTH
Isaac Gornichec
Business Development Representative - WITHIN3
Tatsiana Gremyachinskiy
Digital Marketing, Consultant - INDEPENDENT CONTRACTING
Kim Hale
Vice President, Team Lead for Medical Device - WITHIN3
Omar Khateeb
Director of Growth Marketing & Branding - POTRERO MEDICAL
Sang Kim
Head of Digital Insights & Optimization - ABBOTT
Michael Krachon
Executive Vice President, Sales & Marketing - ISORAY
Ayaz Malik
Enterprise Marketing Excellence Manager - ROCHE
Reena Mishra
Senior Director, Marketing - SI-BONE
Jinga Patel
Multichannel Marketing Manager - BOSTON SCIENTIFIC
Monali Pathak
Digital Marketing Manager - BOSTON SCIENTIFIC
Henry Peck
Product Marketing Lead - ALTOIDA
Enrique Ramos
Director, Marketing and Strategy, Latin America, Diabetes - MEDTRONIC
Bobak Salehi
Portfolio Manager – Bradycardia, Tachycardia, External Diagnostics - BIOTRONIK
Wendy Suljak
Senior Director, North American Marketing - SIENTRA
Nick Wanliss
Digital Marketing Manager - TELEFLEX
TOP REASONS TO PURCHASE
- Refine your product development model to enable customer centricity
- Leverage new privacy concerns and abide by new privacy rules in the market such as IOS 14.5
- Rewrite your marketing funnel to establish a consumer centric innovative approach
- Identifying digital campaigns to set benchmarks to help define your companies success
- Utilizing the components to a patient journey map to inspire new products and tailor marketing messages and campaigns
WHO SHOULD PURCHASE
- Marketing/Marketing Communications
- Digital Marketing/eMarketing
- Digital Strategy
- Digital Health
- Multichannel Marketing/Integrated Marketing
- Brand/Product Marketing
- Upstream or Downstream Marketing
- Growth Marketing
- Account-Based Marketing
- eBusiness/eCommerce
- Communications
- Market Research
- Web Management
- Advertising and Promotions
- Social Media
- Sales
- IT
- Digital Agencies
- Component Suppliers
- Marketing Service Providers
- Interactive Marketing Providers
- Advertising Agencies
- Consultants
- Technology Experts
- Marketing/Marketing Communications
- Digital Marketing/eMarketing
- Digital Strategy
- Digital Health
- Multichannel Marketing/Integrated Marketing
- Brand/Product Marketing
- Upstream or Downstream Marketing
- Growth Marketing
- Account-Based Marketing
- eBusiness/eCommerce
- Communications
- Market Research
- Web Management
- Advertising and Promotions
- Social Media
- Sales
- IT
- Digital Agencies
- Component Suppliers
- Marketing Service Providers
- Interactive Marketing Providers
- Advertising Agencies
- Consultants
- Technology Experts
Secondary Market
- Digital Agencies
- Component Suppliers
- Marketing Service Providers
- Interactive Marketing Providers
- Advertising Agencies
- Consultants
- Technology Experts
SPONSORS
MEDIA PARTNERS
