October 26-27, 2021 | Virtual Event

AGENDA – ALL TIMES ARE IN EASTERN TIME

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

  • Leveraging social media as a platform for patients to share their stories and journeys
  • Utilizing authentic intent by sharing valuable and trustful information to educate your patients
  • Understanding the patient journey to support customer retention in LatAm
Enrique Ramos
Director, Marketing & Business Strategy
MEDTRONIC
  • Top Medical Device trends that will shape how virtual engagement is used post-pandemic
  • The various methods of virtual interaction: real-time, anytime, and hybrid model
  • Real-world case studies of successful virtual work in action
  • What the pace of innovation in virtual interaction means for Medical Device teams in the future
Isaac Gornichec
Business Development Representative 
WITHIN3

Kim Hale
Vice President, Team Lead for Medical Device
WITHIN3
  • How to properly get your name out there and engage with potential new clients in a virtual setting
  • Identifying pain points and share experiences on how your company has overcome a tradeshow with lacked engagement
  • Including more enticing CTAs and virtual freebies to make a prospect interested in clicking your booth
Wendy Suljak
Senior Director, North American Marketing
SIENTRA

Reena Mishra
Senior Director, Marketing
SI-BONE

Julie Dye
Marketing Director Media Contact
MARKETINGDX
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Meet The Speaker Roundtable For The 10:05 Session

Enrique Ramos
Director, Marketing & Business Strategy
MEDTRONIC
Meet The Speaker Roundtable For The 10:25 Session

Isaac Gornichec
Business Development Representative
WITHIN3

Kim Hale
Vice President, Team Lead for Medical Device
WITHIN3
Meet The Speaker Roundtable For The 11:05 Session

Wendy Suljak
Senior Director, North American Marketing
SIENTRA

Reena Mishra
Senior Director, Marketing
SI-BONE

Julie Dye
Marketing Director Media Contact
MARKETINGDX
  • Understand what Altoida is doing to reshape Alzheimer's Disease through technologies such as AI, AR, and biomarkers
  • Building direct to consumer awareness to understand the patient journey and showing early identification in cognitive impairment
  • Analyze how an early marketing professional should be interfacing with hyper scientific products in measuring brain health and analyzing a humans daily activities
  • Creating a new web and app to increase your product marketing
Henry Peck
Product Marketing Lead
ALTOIDA
  • Explore how your company can monitor patients based on their med devices and then create engagement
  • Using the platforms and tools to successfully drive digital transformation
  • Understanding what this means for the average person who is advertising and your websites?
  • Understand what medical device marketers can do to overcome these barriers and finding your consumers interests
  • Analyze how this collaboration goes “beyond the product” and offers opportunities for both sides
  • Explore how med tech companies can increase opportunities to dive into new revenue streams
  • Creating awareness of the value in partnerships to overcome providers apparent preferences for working with larger agencies and vendors
Nick Wanliss
Digital Marketing Manager
TELEFLEX
  • Discuss how to stay relevant in this evolving landscape
  • How do we get to tell our story but be efficient and showing the value of your resources while adhering to new company expectations
  • Re:Inventing yourself and brand in this new landscape
Michael Krachon
Executive Vice President, Sales and Marketing
THERAGENICS
  • Discuss how to stay relevant in this evolving landscape and re:inventing yourself and brand
  • Creating awareness of the value in partnerships to overcome providers apparent preferences for working with larger agencies and vendors
  • Leveraging privacy and cookie concerns
Meet The Speaker Roundtable for 12:20 Session

Henry Peck
Product Marketing Lead
ALTOIDA
Meet The Speaker Roundtable for 1:45 Session

Meet The Speaker Roundtable for 2:10 Session

Nick Wanliss
Digital Marketing Manager
TELEFLEX
Meet The Speaker Roundtable for 2:55 Session

Michael Krachon
Executive Vice President, Sales and Marketing,
THERAGENICS

Speakers will be available for Q&A and further dialogue within their respective ‘Meet The Speaker’ Break Out Roundtables: A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

  • Open discussion: “5 strategies I wouldn’t do again after the pandemic”
  • If there may ever be something again like this in the future - how better prepared are we? What are some new strategies or best practices we would do differently?
  • Evaluate your new techniques to use in 2022 and beyond - are we going back to our old ways? (i.e. storytelling and social media?)
Debbie Donovan
Director, Market Development
CALA HEALTH
  • Creating a celebration campaign to showcase and highlight patients
  • Leveraging stories across new channels based on demographic and the resources we have
  • Promoting clinical facilities and building their community brand and awareness
Allow for the movement into smaller groups of your industry peers based upon the respective topics, and aligning your shared interests/expertise. A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speaker, but also with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts. The speaker may have questions for you!

Meet The Speaker Roundtable for 10:00 Session
Meet The Speaker Roundtable for 10:25 Session

Debbie Donovan
Director, Market Development
CALA HEALTH
Meet The Speaker Roundtable for 10:45 Session
  • Understand where do you want to build awareness and how do you build the campaign to resonate with your consumers/patients
  • Leveraging different platforms with your sellers to increase traditional sales and marketing in a digital world
  • Identifying what the right optimal channel mix is and reviewing analytics
Monali Pathak
Digital Marketing Manager
BOSTON SCIENTIFIC

Jinga Patel
Multichannel Marketing Manager
BOSTON SCIENTIFIC
  • Analyze the analytics and insights related to how to tell a story through visualization and data
  • Explore digital dashboards and how that helps data storytelling
  • Building algorithms to enhance data storytelling and the use of AI
  • How can you become more customer targeted
  • Mapping the journey and insights on the communication to create a story rather than mass marketing
  • How do we control the governance in building these channels
Jennifer Burnham
Digital Strategist
ABBOTT
  • Understand how patient advocacy groups market and relay experience messaging for content
  • Interacting with influencers to help drive and increase transaction to specific pages
  • Define the stakeholder map and agree on strategies for your marketers, hcps, and audience
  • Creating a customer persona to help build a better database and understand who their customers are
  • Utilize digital tools to drive demand
The pandemic forced some organizations to accelerate digital transformation, and healthcare is no exception, as direct access to patients and HCPs got limited. Whether you got a head-start during the pandemic or you’re just getting started, this session will give you how to approach it by sharing our journey.
  • Know who your audience is by listening to your customers first
  • Assess current state of digital excellence (or lack of)
  • Identify key opportunity areas
  • Start with quick wins
  • Design & build digital center of excellence
We, marketers, are obligated to do it for our customers!

Sang Kim
Head of Digital Insights & Optimization
ABBOTT
  • Creating a customer persona to help build a better database and understand who their customers are
  • Understanding why your company needs a trusted SME and platform for digital content
  • Understanding the Patient Engagement Community Through Influencers and Patient Advocates

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