July 28-29, 2021 | VIRTUAL EVENT

AGENDA – ALL TIMES ARE IN EASTERN TIME

Come visit our virtual lobby and connect with fellow attendees. You can chat, video, and even make a list of the people you want to meet and the knowledge you’re looking to gain through our bespoke 1:1 match-making services.
Jonathan Banchs
Director of Content and Experience
MOMENTUM EVENTS

Chairperson: Christa Gott
National Director, Thought Leader Strategy
ABBVIE
  • What type of skills are needed to excel as a TLL
  • Personality features that go well with the role
  • Take chances by identifying the right fit for your role and for your peers.
Chairperson: Christa Gott
National Director, Thought Leader Strategy, Oncology Marketing
ABBVIE
  • Team branding! Define the TLL role internally to create internal buy in. Own the elevator pitch for internal & field partners
  • Proving your worth! Create awareness of the importance of the role within the company as key players in the commercial interaction with external stakeholders to earn preferred partner status with KOLs to ultimately better serve patients
  • Champion the TLL Role! Take the challenge and inform people about your functions so they can better understand and value the position
Angie Simpson
Thought Leader Liaison Field Development Manager, Rare Blood Disorders
SANOFI
  • Figure the needs and tools to implement the TLL role
  • Adjust and adapt the role as the market suggests it
  • Continue to grow the responsibilities and functions of the TLLs across industry
Saru Wade
Senior Director, Thought Leader Engagement
ALKERMES
  • Eli Lilly and Company personnel will discuss how they balance achieving their business objectives, while mitigating the risk and ensuring a positive experience
  • Pharmaceutical companies engage Thought Leaders to obtain external insights and advice to develop and commercialize medicines that make life better for people around the world
  • When a transfer of value is included, it introduces risk and complexity into the planning and execution process.
Nicole Taylor
Director, TL COE and Medical Affairs Central Capability Strategy
ELI LILLY

Sarah Lewis
Consultant, Global Thought Leader Center of Excellence
ELI LILLY

Heidi Hughes 
Advisor, External Engagement – Oncology
ELI LILLY
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.
  • Explore the different aspects and job functions behind the TLL role
  • Optimizing Internal communications with overlapping departments
  • Speaker preparation:
    •  Search for rising stars as the new KOLs
    • Identifying new KOLs
    • Identifying new DOLs
    • Developing existing KOL/DOL relationships
  • Work with internal peers to guarantee the overall success of the external relationships
Renick Blosser
Associate Director of CNS Marketing and Thought Leader Liaison
ALKERMES
  • Understand the Laws, Regulations and Codes that impact the TLL role
  • Rules of engagement when working with KOLs and your Sales, Marketing and Medical teams
  • Best practices for partnering with Compliance and Legal
Christie Camelio
Chief Compliance, Ethics, and Risk Management Officer
TG THERAPEUTICS
  • Hear from leaders in the different medical specialties such as: Oncology, Rare Diseases, Cardiology, Respiratory, and more about their role as a TLL
  • What changes from specialty to specialty?
  • Could you switch between specialties and succeed?
  • The impact of the role on each specialty
Moderator:
Cynthia Vaughan
Associate Director, Thought Leader Liaison
NOVARTIS

Panelists:
Angie Simpson
Thought Leader Liaison Field Development Manager, Rare Blood Disorders
SANOFI

Renick Blosser
Associate Director of CNS Marketing and Thought Leader Liaison
ALKERMES
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.
Come visit our virtual lobby and connect with fellow attendees. You can chat, video and even make a list of the people you want to meet and knowledge you’re looking to gain through our bespoke 1:1 match-making services.
Jonathan Banchs
Director of Content and Experience
MOMENTUM EVENTS

Chairperson: Christa Gott
National Director, Thought Leader Strategy
ABBVIE
  • Hear from KOLs on what type of interaction and approach do they prefer
  • Best and worst technological tools for engaging from the KOL perspective
  • Do’s and Dont’s when reaching out to KOLs
  • Learn from KOLs themselves – What is a KOL?
Owen Muir
Founder and Chief Service Officer
BROOKLYN MINDS
  • Do we stay in a virtual environment or do we transition to a Hybrid model with Live and Virtual Complementing.
  • What would be the ideal scenario to continue to engage our KOLs
  • Advisory Board Management and best practices
Sherry Crowe
Independent Consultant
FORMER NOVARTIS
  • Explore the different types of platforms and virtual options available to connect with your KOLs
  • Ditch the presentation slides, focus on your knowledge and skills to engage
  • Different types of KOLs – Different engagement techniques to ensure success.
  • Sunshine Act effect with the KOLs
Grant Larsen
Chief Commercial Officer
AEQUUS PHARMACEUTICALS
  • Apply consistent and thorough measurements and evaluations in the external engagements
  • What KPIs should we value the most
  • Engagement strategy and capabilities to effectively support business tactics from early market to post launch
  • Learn to make the most of the feedback gathered from the evaluations, circle the results internally
Matthew Denny
Director of Thought Leader Development Respiratory Biologics
SANOFI
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.
  • Learn best practices on how to make the most of your skills to work the field
  • Use your marketing tools to benefit the oncology specialty with your approach to KOLs
  • Future trends and importance of role
  • Engagement activity: face to face and virtual
Sherry Crowe
Independent Consultant
FORMER NOVARTIS
  • training of speakers.
  • Do’s and Don’ts while working and preparing your speakers
  • Ethical and professional considerations
  • Geographic considerations:
    • Local
    • Regional
    • National
Jewel Johnson
US Immunology Speaker Bureau Lead
UCB
A safe space to talk candidly through your challenges, new tools/tactics. Dedicated VIDEO Q&A time, not only with the speakers but with your industry peers. This is not a live chat or faceless group. This is an opportunity to have an engaged conversation with your industry counterparts and conference speakers.