I’m sure you’re spending a tremendous amount of time thinking about how you can successfully virtualize your firm’s next retreat, client summit or recruitment event, so I wanted to share 3 things with you that we’ve learned over the past few years of producing virtual conferences.
#1 Lighting matters!
All too often virtual event speakers are focused on their audio connection and while those two things are really important, it is easy to forget the impact that solid lighting can have on a webcam. You don’t need to invest in expensive lighting – almost any LED lamp could make a big difference. Just look at Jason Kelley General Manager, IBM Blockchain Services who we had the pleasure of working with back in July.
#2 Background matters!
Depending on your virtual platform, you might be able to select a number of stock or custom background images and while some of them do present well, we have found greater audience engagement with a naturally, “smart” setting. Everyone knows that today’s virtual event presenter is likely working from home, so we recommend selecting a room that showcases simplicity – just look at Randy Cook, Senior Managing Director • Ankura Consulting Group who Chaired.
#3 Stingers, lower-thirds and cover images need to be consistent!
When developing your video production assets, it’s important to not forget about brand consistency. We know production on virtual events can move fast and it’s easy to overlook the small details, but make sure someone on your team is in charge of continuity so every image, stinger and lower third is consistent with your brand expectations. Below is a snapshot of an event cover image and stinger that Momentum developed for EY’s Annual Americas Mining and Metals Forum.
If you’re struggling with resources or expertise to virtualize your next event, let us know as Momentum might be able to help. vCaaS™, virtual Conference as a Service, leverages our best in class technology platform, an assortment of virtual event provider relationships, and the meticulous nature of our event planning mindset to create a customized virtual event and social interaction platform that can seamlessly deliver content to an audience of your choosing.
We know your event is an important endeavor and are thankful for considering entrusting it with Momentum. Should you choose to work with us, you can rest easy knowing that you’re in the same, caring hands countless other organizations have trusted with their events including EY, Akin Gump, Mintz Levin, Lionheart Capital, Steptoe, Dinsmore, The Wharton School of Business and IBM – among others.
Whether it is a firm retreat, recruitment effort or client event, Momentum can virtualize your program and deliver a seamlessly executed program that removes any delivery risks and enhances the digital experience, all for the fraction of the cost of a traditional venue and without any subscriptions or long-term commitments. I sincerely thank you in advance for your time and look forward to speaking with you and your team soon.