Wondering how the above facts affect your Pharma Company’s business?

For an industry that is highly reliant on B2b business, the facts should already represent their significance.

Your consumers – Doctors, Hospitals, and Researchers are all online and constantly checking for new products, updates, innovations, etc.

Doctors and Researches on Digital Platform

  • 81% of physicians check their smartphones for professional purposes and information.
  • 76% assert that digital platforms are an excellent source of information.
  • 72% claimed that drug-related information is easily accessible.
  • 15% confirmed that online tools help them to get information on best practices.
  • 61% of healthcare providers have used online conferences
  • More than 30% check for opinions from leaders of Health, Live sciences, and Pharmaceutical industries.

The challenges of the pharmaceutical marketing industry here are to reach out to these tech-savvy and digital dependent customers.

3 of the largest Pharmaceutical companies* already have a strong online presence through Smartphone Apps, Websites, Social media, and other digital platforms.  Others are following closely behind.

If you are employed by a Pharmaceutical, Biotech or Medical Device company, learn more about receiving a complimentary attendee pass here

For everyone else, to learn more on how to Register to the Re:Imagine Pharma Marketing happening November 9-11, 2020. Register today!

*Join the Re:Imagine Pharma Marketing LinkedIn group to know more

Data prior to 2020 pandemic for Medical and Pharma Representatives.


70% of the Doctors do not want clinical interactions with Medical

Out of the 30% who still Doctors are okay with the interactions, 53% think that Medical Representatives do not add value to their medical practice.

However, 80% of Doctors still want to interact with Pharmaceutical companies online.

Note: This data is prior to the 2020 pandemic.  The numbers for interactions have now declined to single digits.

New Marketing Strategies for Pharmaceutical companies – The Digital Approach

Pharma Representatives have always been the driving force for the pharmaceutical industry’s sales and brand value.  They double down as Marketing Professionals too.

However, the above data confirms that these marketing and sales strategies are no longer effective.

Pharma companies need to get out of their comfort zone and start adapting digital marketing as their primary platform of engagement with important stakeholders.

However, getting into the digital marketing landscape, especially for a highly regulated and health sensitive industry such as pharma and live sciences presents its own challenges.

E.g., Prescription drugs cannot be simply sold online like other regular commodities.

Preparing for the Digital Marketing Pre-Deployment challenges of the pharmaceutical industry

If you are employed by a Pharmaceutical, Biotech or Medical Device company, learn more about receiving a complimentary attendee pass here

For everyone else, to learn more on how to Register to the Re:Imagine Pharma Marketing happening November 9-11, 2020. Register today!

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