There have been many COVID driven impacts on customer engagement and marketing processes, tools and tactics. However, even with the advancement of digital marketing and commercial transformation, in-person engagement still remains the cornerstone of the device marketing business.
Where will innovation in downstream and upstream marketing take place over the next 12-24 months? What will be our indicators and measurements of value moving forward? How can I de-risk from supply chain to product development to commercial activity? How can I effectively virtualize customer engagement, branding and product launches? What is the right promotional mix, even if/when sales force can return?
These are just a fraction of the issues currently creating bottlenecks that require proactive future planning and careful roadmap development.
2020 THE RE:IMAGINE MEDICAL DEVICE MARKETING INAUGURATION
OCTOBER 13 – 14, 2020 | VIRTUAL SUMMIT
Join our expert speaker faculty, the Thought Leadership Council and many of your industry peers to develop this roadmap together as a true community.
REASONS TO ATTEND
1- Identify which marketing and sales adaptations in tools/tactics/technologies are transitory and those which will be long lasting business transformations
2- Understand the future role of the marketer + sales + content: speaking to audiences you have little experience with engaging
3- Objectively sizing your sales force and promotional mix, examining your value drivers if your field force doesn’t exist
4- Quantifying the right promotional mix for your business, even if/when sales force is available again – and is utilizing the field force even optimal in future
5- Develop a methodology in how to split personal and non-personal promotion
6- Develop tactics to reinforce your branding, and the levels to which you can do this in a virtualized world
7- Quantify the trend toward audio consumption of your customers and understand where audio fits in to a full-funnel marketing campaign
8- Analyze if AI has delivered on the promise as a tool for holistic integrated solutions development
9- Evaluate Software As A Medical Device as a patient facing, symptom management tool and where we are with Digital Therapeutics
10- Minimize data noise and digital health errors through smart use of data analytics and combining data sources
LEARN MORE ABOUT THIS EVENT: https://momentumevents.wpengine.com/re-imaginedevices/
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